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What is needed most modern man? In basic friendly communication. A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems. For a beer bar to flourish, it is enough to think through its concept taking into account this human need. Create an appropriate interior, carefully select personnel, and provide entertainment programs.

How to open a beer bar from scratch

Choosing a suitable place

This is the first thing you need to think about before opening any entertainment establishment. The more responsible you approach this issue, the more successful your business will be. Where is it appropriate to open a beer bar?

  1. city ​​outskirts and residential areas. Entertainment establishments are not often opened in these places, since it is believed that it is not profitable. The lack of competitors is only beneficial. The beer bar will become a place where people will come to meet friends and chat in a relaxed atmosphere;
  2. near enterprises and business centers. After working day people want to relax and unwind. If you open a pub not far from their work, then they will do it here. All that remains is to establish your establishment well;
  3. close to train stations. Visitors are often faced with the need to “pass away” time somewhere. An entertainment venue where you can chat and drink a glass of delicious beer. would be better suited for this purpose.

Choosing a room

  1. House. Only people with “nerves of steel” would dare to open a beer bar in this place. In the eyes of most people, such an establishment is a “brothel,” so complaints will immediately pour in to the city administration. They won’t close you down, but you will have to pay bribes regularly. If you have just started to promote your business, then you should not choose this option. You will give most of your income to “important people.”
  2. Basement. This place has a special atmosphere. You can set up a pretty decent establishment here. But for those who want to create an elite beer bar, it is better not to choose a basement. There are often problems with ventilation and sewerage, television and cellular communications. Young girls refuse to come here at all.
  3. Separate room. This is the best option. You will not depend on anyone. All responsibility will rest with you. At first, you will have to rent it. But if things go uphill, then over time the premises can be purchased.

The concept of the establishment

A beer bar can be different. Before opening it, you should decide for which visitors it will be opened. Depending on this, the following beer bar options are distinguished:

  1. Standard beer bar. The premises may be located on the territory shopping center or supermarket. Customers are offered a wide range of beer products, quality service and comfortable conditions for relax.
  2. Mobile tent. You can see it in the summer, not far from busy places. Tents can vary in size. The big advantage of such establishments is that they are located on the street and this attracts a large number of clients. You can drink cold beer at the bar table, or take it with you.
  3. Beer bar with brewery. This option is suitable for those who already know something about this business. The brewery will allow you to produce beer and sell it not only in the territory of its bar, but also sell it to other establishments. Your own brand of beer will be yours business card, which will attract many clients to you.

Choosing a name and design

Before opening a pub and choosing a location for it, it is appropriate to come up with a name for it. It will become the basis for creating the design. There is a lot of competition in this business, so the name must be unique, interesting and memorable. The best option- use the history of the country. A beer bar in the style of a Ukrainian hut or a Soviet store will certainly attract a large number of visitors.

Choose furniture in accordance with the design concept. But it is desirable that it be as simple and not cumbersome as possible. Expensive soft sofas and antique furniture in a beer bar will look ridiculous.

Dishes. If you don't want to get the reputation of being a cheap establishment, don't use disposable tableware. Also avoid crystal glasses and porcelain plates. The pub will have appropriate strong dishes and massive glasses.

Making a menu

The assortment of your pub should include not only different types of beer, but also traditional beer snacks: chips, crackers, snacks, dried fish and seafood, smoked meats, etc. Come up with several signature, original snacks that will be sold only in your establishment.

Study your competitors' menus in advance - this will allow you to create your own. If the premises are located near the station, organize hot lunches. Travel-weary people will certainly like this idea.

Beer bar business plan

Any enterprise needs strict calculations. So that the beer bar becomes profitable business, before opening it, create a business plan with detailed financial calculations. Another important point– documentation. But first things first.

What do you need to open a beer bar?

  1. Register your business activity. This must be done at the tax office. Suitable organizational form for a beer bar - LLC, tax regime - UTII.
  2. Licensing the sale of alcoholic beverages.
  3. Obtain permission to open a pub from the fire inspectorate and the SES.

Required purchases:

  1. Refrigerators for beer and food.
  2. Gas bottles.
  3. Spill columns.
  4. Kegs and spill counters.
  5. Furniture.
  6. Dishes.
  7. Cash machine.
  8. Hygiene products and detergents.
  9. Plate.

On average, opening a bar requires 700,000 rubles. After opening, you also need to purchase initial products and run advertising. This will cost approximately another 400,000 rubles.

We are hiring staff

Who will help you maintain the beer bar?

  • bartenders;
  • cleaners;
  • accountant;
  • marketer;
  • administrator;
  • cook;
  • dishwasher

All employees must have health certificates. You need to take care of this in advance so that your establishment is not closed after the first inspection.


Opening a brewery bar

If you have a little experience in the beer business, you can take it to the next level and open a brewery bar. Your goal is to offer customers wide choose delicious and varied drinks homemade. Fresh and new varieties should be brewed in your establishment. You can organize this process in such a way that clients can observe this process. This will build customer confidence, and they will be happy to visit your bar.

What you need to open a brewery bar

The registration procedure is approximately the same as for opening a regular pub. You will need a license for the production and sale of beer, business registration, permission from the fire inspection and SES.

After collecting the necessary package of documents, think about who you would like to see as your clients. It is important to think about gender, age, income level, and type of activity. This will allow you to create a suitable establishment concept. After that, select a place where these people could potentially be.

The best choice is the main street of your city. But if you are counting on clients with an average income level, then you can choose a residential area.

What you need to buy:

  • shelves and display cases for exhibition products;
  • dishes and cutlery;
  • cabinets for storing dishes;
  • beer bottling and dosing system;
  • specialized refrigerators for storing products;
  • beer brewing system;
  • beer barrels;
  • special dishwashers;
  • accessories for preparing snacks for beer, etc.


Advertising

One of the most effective types advertising is “word of mouth”. It needs to be launched before the doors of your establishment open for the first time. They should talk about your establishment, discuss it, wait for its opening. Be sure to create a website and pages in popular in social networks. Hire a person who promotes your business on the Internet. In this case, you will quickly make yourself known. Make sure your customers get answers to their questions quickly. Hire an administrator or manager who will be responsible for this.

Profit calculation

Monthly expenses for a beer bar are about 300-400 thousand rubles. The daily profit with good turnover will be approximately 20,000 rubles. Given these numbers, you can easily calculate how much you will receive at the end of the month. Subtract the monthly costs from the amount received. Now divide the amount you spent on starting your business by your monthly profit. You will get the number of months in which you can recoup your costs.

A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems.

  • Description of products and services
  • Production plan
  • Suppliers and staff
  • Marketing plan
  • Financial plan
  • Activity code
        • Similar business ideas:

Sample business plan for a beer bar with 36 seats.

The purpose of this business plan is to prove the feasibility of opening a beer bar in our city. It is worth noting that we do not have enough establishments of this type. There are many restaurants and cafes, but there are only a few real beer bars created in a special style and spirit. We want to create an establishment where you can not just “get drunk”, but where you can have a pleasant time in the company of friends and acquaintances over a glass of delicious beer.

How much money do you need to open a beer bar?

According to preliminary calculations, to open a business you will need to invest about 1,980,000 rubles:

  • Repair and design of the premises - 400,000 rubles.
  • Kitchen equipment - RUB 300,000.
  • Furniture and interior elements - RUB 350,000.
  • Video and sound equipment - RUB 200,000.
  • Purchase of food and drinks - 80,000 rubles.
  • Alcohol license - 100,000 rubles.
  • Advertising budget - 100,000 rubles.
  • Registration of LLC and other org. expenses - 150,000 rub.
  • Reserve fund - 300,000 rubles.

Description of products and services

The concept of our establishment will combine something between a beer bar and a restaurant. On the one hand, the establishment will be small, with 36 seats. On the other hand, unlike classic bars, the menu of the establishment will be quite wide. The main product of our bar is beer. It will be presented in dozens of varieties, both in bottles and on tap (barrel). The assortment will include light and dark beer, unfiltered, dark filtered and strong varieties (more than 7.5 alc.). The drink will be served to guests in 0.5 and 1 liter mugs. The price range will be from 180 to 600 rubles. per liter of foamy drink. The markup is planned to be set at 150%. In addition to beer, the restaurant’s menu will offer:

  • Soft drinks
  • Snacks
  • Burgers
  • Salads
  • Grill
  • Noodles
  • Side dishes
  • Dessert
  • Sauces
  • Sausages

A plasma screen will allow you to watch video broadcasts of high-profile sporting events, which will attract an additional audience of customers. According to preliminary calculations, average bill establishments will be about 500 rubles. After promoting the bar (3-6 months), the approximate attendance on weekends will be 65 people, on weekdays 25 people. Thus, you can count on monthly revenue of 535,000 rubles.

Production plan

To accommodate the beer bar, it is planned to rent a room of 95 square meters. m. The premises are located in the central part of the city with convenient access roads. There is a city park nearby, so the place is considered quite walkable. The rent will be 50,000 rubles. per month. High price rental conditional good condition object. No repairs are actually required; all necessary communications are available (water, gas, electricity, ventilation and sewerage).

What equipment to choose for a bar

The lion's share of financial investments will be associated with the purchase of furniture and kitchen equipment. The following will be purchased: a bar counter, tables and chairs, multimedia equipment, sound equipment, decorative elements, kitchen equipment (mixers, blenders, coffee machine, dishes, etc.), CCTV camera. The interior design of the bar will be made in light brown tones, in a single direction, so that every detail fits together. It is planned to order the interior design from a specialized organization.

Suppliers and staff

Special attention will be paid to finding suppliers of beer and products. Good in our city and in nearest regions There are more than a dozen microbreweries that are ready to supply us with fresh beer almost daily. The beer bar staff will include the following workers:

  • Cook (2 people), salary - 18,000 rubles.
  • Assistant cook (2 people), salary - 15,000 rubles.
  • Bartender (2 people), salary - 18,000 rubles.
  • Cleaner/handyman (2 people), salary - 12,000 rubles.

The total number of bar staff according to the plan will be 8 people. The wage fund will be equal to 126,000 rubles. per month.

Which tax system to choose for a beer bar

The organizational form of our establishment will be a limited liability company. Registration of a legal entity is required to obtain a license to sell hard liquor. alcoholic drinks in our bar ( individual entrepreneurs no license provided). The total cost of obtaining a license from the Ministry of Economy will be about 100 thousand rubles. It is planned to use UTII as a taxation system - a single tax on imputed income.

Marketing plan

The main audience of our clients are accomplished people aged 25 to 40 years. These are people with average and upper-average incomes. It is planned to develop an audience of regular visitors in the following ways:

  • Carrying out promotions in the first days after the opening of the bar. For example, make prices 50% lower, give a second glass of beer for free, etc.
  • Distribute leaflets and post announcements about the opening of an establishment within a 500m radius.
  • Place a bright sign above the entrance to the establishment, attracting the attention of passers-by.
  • Order outdoor advertising from an advertising agency.
  • Print magnets with the image of our bar and place them on the bar tables. Each visitor will take the magnet with him and, most likely, hang it on the refrigerator.

Financial plan

  • Rent of premises - 50,000 rubles.
  • Salary - 126,000 rubles.
  • Contributions to the Pension Fund and Social Insurance Fund - 37,800 rubles.
  • Utility costs - 20,000 rubles.
  • Accounting (outsourcing) - 7,000 rubles.
  • Tax (UTII) - 11,000 rubles.
  • Other expenses - 15,000 rubles.

Total - 266,800 rubles.

How much can you earn selling beer?

The establishment's revenue will be 535,000 rubles. per month, and the cost is 436,800 rubles. Net monthly profit will thus be equal to 98,200 rubles. The profitability of a beer bar is 22%. The return on investment in a business can occur within 20 months of the establishment’s operation.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Main stages of business organization

After a detailed study of the market situation and determining the real prospects for the development of the beer business, you can begin to address the following issues:

  • Preparation of a preliminary business plan.
  • LLC registration and paperwork for the legal operation of a beer bar (including a license and permission from local authorities).
  • Formation of staff, search for premises.
  • Purchasing furniture and equipment.
  • Concluding agreements with suppliers, security companies, etc.

In addition to the listed stages of organization this direction commercial activities, great importance has a list of drinks and food products that will be sold in the beer bar. Not only the popularity of the establishment among potential clients, but also the profit margin of the bar owners.

What documents need to be completed to operate a beer bar?

In addition to standard LLC papers confirming the fact of registration and payment of taxes, for the legal operation of a beer bar you must:

  • Buy cash machine, register it with the tax office and sign a service agreement.
  • Obtain permission from local authorities to retail trade.
  • Sign a lease agreement with the owner of the premises.
  • To conclude labor contracts with the bar staff.
  • Obtain permits from the SES and the fire inspectorate (they are proof of compliance with sanitary and hygienic standards and fire safety rules).
  • Check the availability of health certificates for employees of the establishment.
  • Sign contracts with a security company and a company that removes garbage and household waste.

But the most difficult and time-consuming issue that needs to be resolved even before opening a beer bar is obtaining a license for the retail sale of alcohol. According to all financial calculations, running this business, selling only low-alcohol products, is an absolutely irrational activity. The license must pay for itself in the first month of operation of the bar, despite its sufficient high cost(from 65 thousand rubles/year).

Activity code

A beer bar, according to the all-Russian classifier, belongs to an activity with OKVED 55.30 (operation of cafes and restaurants).

Open a bar from scratch - individual entrepreneur or LLC?

A beer bar is a fairly profitable establishment. If you choose the right location, assortment and operating hours, you can make a good profit. However, in order for the dream of owning your own bar to become a reality, you will have to take a number of steps.

The first step is to register a commercial entity that will operate the bar. Here you can choose 2 options:

  1. In the form of an individual entrepreneur registered in the name of the owner (see: Self-registration of individual entrepreneurs in 2017-2018: how to register?). The advantage of this method is the ease of registration, the disadvantage is the peculiarity of an individual entrepreneur, according to which the entrepreneur is liable for possible debts not only with the money invested in the business, but also with all his property. In addition, it is much more difficult for an individual entrepreneur to obtain a trading license alcoholic products. Moreover, in some regions this is directly prohibited by local legislation (for example, such a ban applies in Moscow).
  2. In the form of a legal entity. There may be a variety of options, but for a businessman who plans to operate only a bar (either alone or with 1-2 partners), the easiest way would be to open an LLC.

Thus, it is preferable to register an LLC - it is this option that we will discuss further.

What do you need to register?

To register an LLC you will need:

  1. Select the name of the company. Regarding names, the law, in general, gives entrepreneurs almost complete freedom, with rare exceptions. You cannot, for example, name a company the same as another organization engaged in the same type of activity, or use the words “Russia”, “ Russian Federation"and the names of government bodies are neither full nor abbreviated (for example, it is impossible to register FSB LLC, even if it will not deal with security issues).
  2. Determine the legal address of the company. You will need premises owned or rented by the founder. It is not necessary that this be the exact place where the bar will be opened, but it must be located in the coverage area of ​​the same Federal Tax Service Inspectorate in which the registration will be carried out.
  3. Collect money or property to contribute to the authorized capital. According to the law, the amount of capital is at least 10,000 rubles (if the bar plans to sell alcohol with an ethanol content of more than 15%, the minimum amount authorized capital increases to 300,000 rubles).. It is important to note that for registration you need 10 thousand not from each participant, but from all. If there are 2 or more participants, then the LLC documents will need to reflect their share in authorized capital— the future distribution of income will depend on it.

Also, registering a bar in the LLC form will require collecting the following set of documents:

  1. Statement. Its form (P11001) is officially established. Forms and samples can be found on any Federal Tax Service website. The application is certified by a notary, and the presence of all founders or at least the presence of powers of attorney from those who are absent is required.
  2. The founder’s decision (with one participant) or protocol on the creation of an LLC (if there are 2 or more of them).
  3. Agreement if there is more than one founders.
  4. Charter of the created company. You can prepare it yourself, but it is better to order it from a law firm.
  5. A receipt indicating that the state registration fee has been paid.
  6. Documents confirming the presence of an address for registration: lease agreement, notarized copy of the certificate of ownership, etc.
  7. Copies of the founders’ passports and general director(unless the sole founder has assumed his responsibilities).
  8. Copies of certificates of assignment of the TIN of the founders and directors.
  9. Statement on choosing a taxation system. Here the founder should consult with tax experts. The fact is that there are several options to choose from, each of which has its own characteristics and conditions of use.

Documents are submitted to the Federal Tax Service, on whose territory the bar will operate.

After registration has taken place, all certificates have been received, the seal has been made, the bank account has been opened, and the director has taken office by order, the actual work of opening the bar begins.

Registration completed - what else do you need?

Having an existing LLC, to operate a bar you will need:

  1. Find a room. Opening a bar there will require permission from the local municipality. Please remember, however, that permission may be refused. The reason could be, for example, excessive proximity to educational institutions.
  2. Pass an inspection by Rospotrebnadzor and the Ministry of Emergency Situations (specifically, the fire service) and obtain permission from the appropriate permits.
  3. Register a cash register.
  4. Obtain a license to sell alcohol (if you intend to sell alcohol above 5%).
  5. Purchase equipment and goods. Here, no recommendations can be given in advance: who to buy from, at what prices, how to equip the bar, what should be in the bar’s assortment - it all depends on the concept of the establishment developed by the owner.
  6. Conclude a waste removal agreement with the relevant municipal service.
  7. Recruit staff. It is important to remember here that beer belongs to the category food products, therefore, each employee will need to issue a health certificate. This can be done in a clinic or private medical center that has the appropriate permission.

Beer bar from scratch - permission from Rospotrebnadzor

It’s worth talking about the process of obtaining permits in more detail, because if a bar is opened from scratch and not purchased from finished form, the bar owner will have to arrange them all.

To obtain permission from Rospotrebnadzor (also often referred to as SES in the old fashioned way), you need the following:

  1. LLC registration documents.
  2. Agreements for garbage removal, disinfestation (extermination of insects) and deratization (extermination of rodents) indoors. Here it is better not to save money and do complete fumigation: after filling the room with poisonous gas or aerosol, pests are guaranteed not to survive. However, this procedure is not possible everywhere.
  3. Technical documentation for the premises.
  4. Certificates for purchased equipment for storing beer and snacks, as well as for dispensing drinks. If you plan not only to sell ready-made beer and snacks, but also to treat visitors to hot dishes, then you also need certificates for kitchen equipment.
  5. Sanitary records for bartenders, waiters, cooks and other employees who deal with food.

This is an indicative list, it needs to be clarified at the Rospotrebnadzor branch at the place where the bar operates. The fact is that standards regularly change in the direction of tightening, so up-to-date information is needed.

After the documents are submitted, the premises will be visited by a commission that will draw up an inspection report. The content of the act will determine whether you will be given a permit or not.

It is important to remember that you do not need a license to sell alcohol if your bar is exclusively a beer bar. If you plan to sell drinks with an alcohol content of more than 5%, you will need to additionally obtain a license from Rosalkogolregulirovanie. The list of documents needs to be clarified directly there, although, as a rule, the same set is required as for Rospotrebnadzor, supplemented by permission from the Ministry of Emergency Situations and confirmation of registration of the cash register.

The license is valid for 5 years, it must be renewed no later than 3 months before the expiration date. Its cost is 65,000 rubles for each year (i.e., the total cost of such a license will be 325,000 rubles). Whether it will pay off is up to the owner to decide, but the high duty is usually the reason why small beer bars do not sell strong alcohol.

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Weekly visits to expensive restaurants are out of reach for many people. Having fun, relaxing, drinking beer without risking your last savings is preferable for the average person. Ubiquitous minibars will always be popular, whether it's a beer garden, a sushi bar, or a karaoke bar. There is a lot of competition, but the income is still decent, and most importantly, stable. The question of how to open a small bar worries many aspiring entrepreneurs.

Preparing to open a business: choosing a concept and premises for a bar

To get started own business and to understand how to open a bar, for example, with karaoke, you need to decide on general concept. This establishment is, first of all, a small establishment where they sell alcohol. The main menu of the small bar consists of snacks. The easiest way for “dummies” is to set up a mini-bar. This is beer and related products: small crackers, chips, fish. During the season, it is profitable to establish a summer establishment on the beach and other recreational areas. It’s worth thinking in advance about how to open your own outlet, because setting up a small beer joint is not interesting. If you manage to guess the style of the minibar, you can make a small establishment quite popular place recreation. After developing the concept, you need to estimate how much it costs to start a bar. Initial costs include (in rubles):

  • Repair and decoration of the premises - 600,000.
  • Purchase of a bar counter and other furniture – 400,000.
  • Purchase of food, alcohol – from 120,000.
  • Business registration, other organizational expenses – 100,000.

A beer bar can be established in any residential area of ​​the city. It is profitable to open a beer entertainment establishment in small residential areas of the city. Visitors will be here on holidays and weekdays. It is better to open a convenient establishment closer to the roadway, and not in the depths of the courtyards. Access to the minibar should be convenient. It is important to consider a long-term lease small room, only then attract designers and conduct an advertising campaign. You need to prepare for frequent inspections by Rospotrebnadzor. This organization loves dummies in the beer business. An uninterrupted hot water supply and good ventilation must be installed in the room.

The bar must be located at least 100 meters away from schools and other social facilities.

Purchase of ready-made equipment and recruitment of personnel for the establishment

When purchasing equipment you will need step-by-step instruction– first of all, this is the purchase of a small bar counter, costing from $3,000. One wooden table and four small chairs will cost about $1,000. In addition to furniture, the purchase of the following equipment is necessary:

  • Refrigeration equipment (cabinets, small display cases, bar refrigerators, beer apparatus).
  • Bar equipment (coffee makers, coffee grinders, juicer, blender, mixer).
  • Dishes for clients, glass mugs, wine glasses, bar glasses.

To establish your own establishment, you need to competently approach the selection of personnel. Rude, intolerant employees will ruin the cozy atmosphere of the bar. To serve an establishment with 3-4 tables, you will need to hire two waiters and bartenders, for shift work, an administrator, a security guard, a cleaner and a dishwasher. True, in a small bar, one person can play the role of bartender, waiter, administrator and security guard - this is convenient, and hire another employee for cleaning and washing dishes.

It is very important to think through the control system - this small business Theft is common.

Sometimes minibars go under only because the staff pockets more than 50 percent of the establishment's revenue. For “dummies,” it is better to hire an experienced administrator or monitor the process yourself.

Starting a business from scratch: necessary documentation

Most profitable option to begin work, find a small former catering space. Then you won’t have to collect a package of permits; the owner will have all the documents. All that remains is to re-issue the documents in accordance with the lease agreement. This the best option for dummies, but you will have to open a business limited by the concept of the previous tenant. Before you start a bar from scratch, you need to fill out the necessary paperwork - a competent lawyer will tell you where to start. The beer bar can only open entity, a private individual cannot sell alcohol. Most often, the form of organization chosen is a limited liability company. To register an LLC, the following documents are required:

  • Statement.
  • Charter of the company.
  • Founder's decision.
  • Receipt for payment of state duty.
  • A copy of the lease agreement.
  • Application for transition to the simplified tax system.

Before opening the establishment, you will need to obtain the necessary documents:

  • Permission from Rospotrebnadzor to open a bar in a rented place.
  • Permission from the fire inspectorate, for which fire protection must be provided.
  • SES permission. Inspection requirements include light levels, bar size, humidity, and room structure.
  • License to sell alcohol and cigarettes.
  • Patent.

To open a small establishment, you can receive the necessary documents within a month. If a business is opened from scratch, paperwork can take up to six months.

Risks when opening a drinking establishment and its payback

Enormous competition in the market - to open successful business, you need to think through the design of the room, create a cozy atmosphere. Customers must want to return. You can also start a business by developing a beer bar with karaoke or broadcasting sports matches. It is profitable and original to organize beer production at a bar. This is not an easy task, but the freshest beer will satisfy the most spoiled taste. One of the risks in operating a bar is the process of decline, turning into an ordinary establishment that normal people will be bypassed. To avoid such a situation, regular marketing research preferences of visitors, the constant emergence of new products - cocktails and main courses, live music in the bar, various promotional steps and small promotions. And basic face control is desirable. So, step-by-step instructions for opening a small bar business are as follows:

  • You need to start by finding a suitable location, purchasing a small space or concluding a lease agreement.
  • Receipt necessary documents to start activities.
  • Development of the concept of a small bar, purchase of appropriate equipment, furniture, dishes.
  • Personnel selection.
  • Opening and running a small advertising campaign.

The main stages cover everything you need, but additional costs will inevitably arise as the work progresses. Establishing a small establishment will cost 1-1.5 million rubles. In addition, 200-300 thousand are spent monthly on wages, advertising and other expenses. At first a small bar will serve daily income around 20,000 rubles. Gradually the figure reaches 50,000 rubles. With successful development, the business pays for itself in a year, after which there is net profit. For small establishments that operate only in the summer, for example, on the beach, the costs are lower and pay off faster. Similar business, in particular, a bar, brings a good profit to a purposeful and ambitious owner who has invested time, nerves and money in the idea. And the development of a small establishment in accordance with the tastes of visitors will increase monthly income.

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People who have achieved something in this life have long known: if you want to be rich, work for yourself. However, before you open your own business, you need to draw up a competent business plan. Beer bars are in great demand in cities.

Their friendly atmosphere connects each other absolutely different people. Let's try to figure out how to open a beer bar and what you need for this. Initially, you should choose the right location. For example:

  • A residential area or outskirts. The founders are mainly trying to open establishments in the city center. Whereas people from the outskirts want an alcoholic bar close to home, where they can watch football, drink beer with friends and relax after work. A pub that provides a full range of services will never suffer from a lack of customers.
  • Industrial zones. After a long shift at the factory, people also want to relax and drink cold beer.
  • Station or pier. Many of those who meet relatives want to somehow pass their time. Therefore, to make the wait less painful, you can create a relaxing environment for them in the establishment.
  • Summer tent. It can be placed in any area of ​​the city. The tent can accommodate up to a hundred people.

Each entrepreneur decides which format to choose independently. Here we should proceed from the financial capabilities of the businessman.

Business registration

To avoid problems with the state, it is necessary to take into account the requirements of the law. Before opening a beer establishment from scratch, you must register your activity. When choosing a legal form, you can rely on individual entrepreneur or LLC. A beer license is not required as it is considered low alcohol drink. Consequently, it will be much easier to open than a liquor store from scratch, where a license is required. To open a bar with alcohol, you must obtain the following documents:

  • Certificate of registration of a business entity;
  • Premises rental agreement.
  • Permission from Rospotrebnadzor and SES.
  • Permission from firefighters.
  • Menu approved by Rospotrebnadzor.
  • Garbage removal agreement.

Also, all employees of the establishment must obtain medical records. If you have the above documents, you can start opening the desired place (beer restaurant, pub, sports bar, summer tent):

  1. Beer restaurant. There must be several types of beer on offer here. You also need to take care of the kitchen, stylishly decorate the interior of the establishment and provide quality service.
  2. A pub. This establishment requires thoughtful furnishings, including wooden furniture, a long bar counter, and various accessories. Requires beer from different countries, and even better, its own brewery. The menu needs to be developed for different clients.
  3. Sports bar. Everything is simple here - you need to buy a huge TV, sturdy furniture, about five types of beer and provide light snacks that will make you thirsty. This will significantly increase sales of the drink.
  4. Summer tent. This is a seasonal form of beer bar. There should be tables, chairs, and several types of draft beer. The tent is usually open until night to ensure minimal leisure for clients. In such establishments, no special cuisine is required.

What investments will be required to open a beer establishment?

In order for a bar to become popular from scratch, it is necessary to provide visitors with additional entertainment. This could be a pool table, karaoke or a huge TV. The additional costs will quickly pay off. To open an establishment you need to come up with something for him original name. This requires a creative approach to solving the issue. The establishment can be decorated in the style of USSR times or named after an aircraft. If an alcohol bar will remind visitors of a flight on an airliner, then it needs appropriate seats, flight attendants in uniform and even portholes. You can come up with your own logo and put it on tablecloths, napkins, and mugs.

Another component of successfully opening a bar from scratch is experienced workers.

How to find qualified personnel

When choosing employees, you need to pay attention to stress resistance. Staff must be able to avoid rough edges in relationships with clients and avoid conflicts. The establishment also needs security guards who can take angry visitors outside. You will definitely need a competent administrator. The question of why it is needed is no longer relevant. The responsibilities of the administrator will include payment of labor and control of the work of the team. He must be sociable, responsible and be able to quickly make the right decisions.

What should you treat your visitors to?

Since not everyone can drink alcoholic beer, the bar’s range should include non-alcoholic and bottled drinks. Additionally, you need to purchase pistachios, chips, dried fish, anchovies, squid, croutons, smoked wings. The menu can include a hot lunch. Then from visitors to the prom. zones and train stations there will be no curfew.

With a large assortment available, tasty food and high-quality service, the establishment will bring regular income to the owner.

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