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Are there many professions related to fashion and the Fashion industry that you can name? Designer, fashion designer, model, stylist - this is, perhaps, the whole list that a person far from the world of fashion can voice. But a specialist in this field will definitely supplement this list with another profession, new to Russia, but very much in demand in Europe - bayer. Moreover, he will remember the buyer even earlier than the designer, since the fashion trends and profits of many clothing manufacturers depend on the representatives of this profession to a greater extent.

Who is hiding behind such an incomprehensible word "bayer", what is the peculiarity of this profession, how and where you can get it, you can find out from this article

Who is a Bayer?

Name professions bayer comes from the English "buyer" (buyer), and this word fully characterizes the specifics of the activities of these specialists. In other words, a buyer is a specialist responsible for the purchase of goods for a particular store (regardless of whether the store is branded clothing, expensive accessories or inexpensive analog watches) that meets the needs of the target audience of a particular outlet.

The prototype of this profession can be considered peddler merchants, who often went to overseas countries in search of rare goods, and merchandisers, more familiar to the Russian layman, who are responsible for the supply and sale of goods in Soviet stores.

Buyer is a "young" profession not only in Russia, where it appeared only a few years ago, but also in Europe, where buyers have been working for several decades. The first buyer can be considered the famous Armani, who began his career as an ordinary clothes salesman in a Milan department store.

The list of the buyer's main responsibilities includes: analysis of sales data from the previous season, forecasting customer preferences, assessing the quality of goods, selecting and purchasing a range of goods, establishing contacts with suppliers, as well as visiting showrooms, various shows and presentations.

What personal qualities should a buyer have?

The professional success of a buyer depends almost entirely on such personal qualities as:

initiative;
innate sense of style;
craving for beauty;
good taste;
sociability;
developed intuition;
sociability;
creativity;
punctuality;
stress resistance;
skill to work in team;
pragmatism;
organizational skills;
developed spatial thinking.

In addition, the buyer must understand fashion trends, thoroughly know the features of the group of goods that he purchases (for example, if this fashion buyer, then he must know the brands of clothing, the properties of fabrics, understand the quality of cutting and sewing, be able to select the size range and color combinations, etc.), have the makings of a psychologist and stylist. The knowledge of at least one foreign language, basics of management, economics, marketing, as well as a good command of modern information technologies.

The advantages of the profession of a buyer

Become a buyer almost all fashionistas and fashionistas dream of it, since this profession is inextricably linked with visiting fashion shows and viewing the latest collections. In addition, the profession of a buyer has such advantages as:

practically complete absence competition in the labor market - in Russia this segment is empty, so young professionals have great prospects for development and self-realization;

a high level of income - since in our country professional buyers very little, and the demand for their services is quite large, boutique owners are ready to pay impressive fees for a well-chosen assortment;

the opportunity to dress fashionably and, most importantly, cheaply - even if the buyer is not buying clothes, but, for example, watches, he always has the opportunity to choose a fashionable wardrobe according to affordable prices during overseas business trips.

The disadvantages of the profession of a buyer

You shouldn't think that bayer's work- a continuous holiday and a lot of fun. First of all, this is a rather complicated, very nervous and responsible work, the results of which determine the profitability of the outlet. In addition, the work of the buyer has such disadvantages as:

irregular working hours (it would even be more correct to say that such a specialist works 24 hours a day);
regular business trips that take up most of the working time;
large financial risks, especially if the purchase of an assortment for stores was invested own funds bayer.

Where can you get a profession of a bayer?

Unfortunately, standard programs for the preparation of buyers have not yet been presented in Russian universities. Therefore, you will have to master this profession on your own, both in theory and in practice. Good start Bayer's career can become a sales assistant in a boutique. If you certainly want to get a professional education, then you can turn your attention to universities that teach the basics of marketing, economics and management (for example, the Faculty of Economics high school economy).

You can get a specialized education only in such foreign educational institutions, How:

(Fashion Business program)
School of Fashion and Design "Istituto Marangoni" (program fashion business & brand management)
London College of Fashion (Buying and Merchandising program)

Bayer is a person who replenishes collections in boutiques and stores.

He buys collections of clothes, shoes and accessories and then sells them to fashion boutiques.

Attending shows is one of the main tasks of a buyer. After the shows, there are showrooms where, in addition to seeing new collections, you can also feel them, try them on, see what kind of fabrics and quality, find new contacts, and get new ideas. To form a successful collection, it is necessary to summarize information about new trends and how they are implemented in the collections of Russian and even European designers, because. modern Russian fashion largely follows the Western one. Things are selected, first of all, with strong energy, interesting. great attention given to fabrics, as one of the latest trends is that it is fabrics that dictate fashion.

Specific items from the collections are selected for specific clients. Often, the buyer even acts as a stylist, helping the buyer to complement the newly purchased dress with the necessary accessories. Similar close relationships are established with aspiring fashion designers. Bayer turns into a teacher telling what clothes sell best. New ideas should be wearable and dressed in good fabric and quality. Designers are invited to make the same model, but in a different size or from a different fabric, more interesting or best quality. Working with accessories is another important part of the profession. They are selected in accordance with the selected items for purchase.

In Russia, the profession of a buyer appeared not so long ago, less than ten years ago. If in the western fashion industry it is quite developed infrastructure, in which specially trained professionals work, then Russian buyers will learn this interesting profession by trial and error.

Personal qualities: responsibility, initiative, sociability, stress resistance, commitment, punctuality, creativity.

It is impossible to study for a buyer at a university. Such specialties are modern Russian education does not offer. You have to study while you work. Of course, a certain reserve is needed: the ability to understand fashion, one’s own great taste, the ability to communicate and, of course, more desire to do this business.

Companies are looking for experienced professionals who are well versed in the preferences of potential buyers.

How to become a buyer? The most common is to get a job as a sales assistant in a boutique. You will have the opportunity to communicate with visitors, to explore their tastes. After some time, you can become an assistant to the buyer, and then the buyer himself.

For almost two years, Sasha has been preparing for this position - she went to fashion shows, got acquainted with how collections are purchased in BOSCO DI CILIEGI stores. And now she herself is the buyer and manager of the youth multi-brand BOSCO Pi. Sasha decides which brands will be presented in the new season, chooses the most interesting models from the collections. Not only women's, but also men's brands! Everything that happens in the store - from the choice of strategy, to merchandising and the work schedule of salespeople - is under her control.

Alexandra Varchuk found time in her busy schedule to chat with the readers of the site in our group and answer all questions in the online conference mode.

— Very complex, extensive and often almost opposite definitions of the profession of a buyer are given on the Internet and various articles. Could you briefly describe what this profession is? Did you purposefully settle for it or is it a matter of chance?
- In a nutshell, a buyer is a person who buys collections for the store he works for. What we see in stores is far from the entire collection that designers produce. This is the choice that the buyer makes when he comes to the showroom. This choice was realized and supported by a lot of analytical work carried out throughout the season: what was sold in the store, what was not, what are the needs of the client, how quickly the collection was sold, and how the consumer perceived it, what fabrics were successful or not very good, and a host of others. aspects. Therefore, the process of selecting a collection is only a small, perhaps the most enjoyable part of the workflow, behind which are long months digits.

When I started working for the company, I could only dream of the position I hold now. But the circumstances were such that they chose me for the youth project. For my management, this step was a certain risk, because I had never worked in trading. In order to take office, I trained for more than a year.

This job is my dream! How to achieve this goal? How to become a successful buyer? I'm 18 and I'm interested in fashion, I'm studying to be an art critic, I constantly try to develop my taste and follow the trends. Where to begin? Who to study?
- In my opinion, the successful components of this profession are flair, good taste, healthy pragmatism, the ability to work with numbers, analyze, communicate and defend your point of view. To my great regret, we do not yet have vocational education in the field of buying, this is not taught anywhere, because The profession is relatively recent. While doing an internship, I started as a salesperson, because the whole process must be known from the inside, from the basics. You must know who your client is, be able to communicate with him and understand what he needs in order to bring it. I had the best teacher and leader imaginable. She, a high-class professional, took it upon herself to teach me everything, simply because she saw sprouts in me that could be developed. She supports and helps me so far, and is for me best example not only in the professional field, but also in life.

- Where do you need to study for this and where to go to get a job as a buyer?
- Unfortunately, we do not yet have a professional education in the field of baing. This field of activity has arisen relatively recently and the specialists actively working in it have now come from different areas- someone received a financial education, someone artistic. The best way to learn is while working. Every company has its own quirks. As for where you can get a job, I would advise you to choose large companies with a good reputation, engaged in retailing.

- What and what colors in clothes will be fashionable in 2013?
- If speak about winter 2013, then the most popular palette is muted colors precious stones: emerald, ruby, sapphire. After a riot of colors in the summer of 2012, black returned again and took the main positions, which had been in disgrace for several seasons. Keeps up with black and Blue colour in various interpretations. By the way, most of the models from the winter collection of Stella McCartney are built on the combination of blue and black. Main trends: baroque, masculine style and leather.

Summer collections 2013 already purchased and the fashion weeks have passed, so we can safely say that the main color of the summer of 2013 will be yellow, which flashed on the catwalk more often than others. An equally active trend will be black and white graphics, on which the entire Louis Vuitton summer collection is built. The theme of sport chic and cropped tops will move from last summer season. Those who love romance will be happy with the number of ruffles and floral prints that appeared in the summer collections.

- My height is 158 cm, what will suit me to visually look taller?
- I'll start with the fact that, in my opinion, you are lucky, because your petiteness has forever made you feminine and beautiful. I will not list any basic rules here, such as “do not wear horizontal stripes or skirts below the knee”, all this has been written a million times before me and is actually not entirely relevant. My advice: open your legs, wear heels and you will always look great.

- Soon there will be sales in stores: what things to buy? I want to make purchases that you carry for more than one year. And what clothes to ignore? After all, it happens like this: you buy something, but you never wear it.
- In my opinion, there is such a basic set of things that can be worn for more than one season and on which you should not save. That's exactly what you can look for at sales, because our Moscow prices are often worthless. So, these are: high-quality jeans (it is better to buy those brands that specialize in denim), a cashmere sweater, a white shirt, shoes, a bag, a coat. These are the things that simply must be of high quality. Everything else is up to your taste. The main thing: remember that the thing you buy must be worn with something, quickly come up with several sets and imagine that you will wear them over the next few days. If you scored at least 3, feel free to buy. Practice shows that if you buy a thing in the hope of later picking up something for it, it will lie in your closet, waiting in the wings for more than one day. Although there are exceptions.

- They say that style begins with small things. Tell me, what "little things" will be relevant this winter?
- I would focus on a few details:
1. Removable collar. Now you can find a great many of them. Embroidered with pearls or stones will give a completely new look to an ordinary dress, plastic can be worn with a denim or plaid shirt.
2. Gloves. And forget about the rule bag-belt-gloves-shoes of the same color. Check out Tommy Ton's streetstyle photos of Fashion Week guests. He knows how to emphasize the beauty of details.
3. Shoes and bags. This season, many designers have decorated shoes and bags with fur. Pay attention to models of colors that are relevant this season: deep blue, cherry, emerald, as well as small bags stylized as military tablets.
4. As for shoes, you can forget about heels for a while. It is better to give preference to boots in men's style, as in the collection of Marc Jacobs or Burberry Prorsum
5. Large decorations are required. Chandelier earrings, voluminous multi-row necklaces with large stones, large rings and bracelets.

— Fashion and style are different things, but they are closely intertwined. Where is golden mean in order to always look relevant?
- Coco Chanel answered this question best of all: “First of all, it is style. Fashion goes out of fashion. Style - never! From myself I can add - never wear something that does not suit you, even if it is very fashionable. You look best in clothes that you feel comfortable in.

What shoes are in fashion this winter?
- In my opinion, preference should be given to men's style boots. Pay attention to loafers. In such models, there may be a heel, but, as a rule, it is stable and low. These shoes will serve as a great addition to the men's style that is relevant this season. If heels are your thing, look for richly decorated baroque shoes, like in the Alexandr McQueen and Dolce&Gabbana collections. But the trend in general is that this winter the heel becomes more stable and wider.

What shoes will be in fashion next spring?
“I can say with confidence that the pointed toe is making a comeback. This is an almost obligatory detail of shoes, ankle boots and sandals with heels. Ballet flats and sandals still have a rounded toe. The hottest color is metallic. A stable heel passes from winter, which in summer is very often made of transparent plastic. One of the main trends will remain "men's" shoes, but, of course, in a lightweight version: moccasins, loafers with thin leather soles bright colors. Architectural shoes with many details will be more relevant than ever. I advise you to pay attention to shoes on the platform: it is desirable that the platform be decorated with applications or prints.

Photo from the personal archive of Alexandra Varchuk.

Now many professions have begun to appear, the names of which have come from foreign words: managers and merchandisers, raiders and supervisors. We know only approximately the specifics of many of them. I wonder if anyone has heard that there is a profession of a buyer? What is included in the specifics and what the buyer does and will go further.

Who is a Bayer?

"Buy" - from English. "buy", but the buyer - does not mean the buyer. This is a person who understands all the fashion news and trends, and will help you choose clothes of a certain style, choose the style that will suit you, and help you decide on the choice of clothes. This is not just a sales assistant, a buyer is a person who knows all the latest fashion shows, he is aware of everything that has just left the catwalks and will be in trend this season. At first glance, this seems like a fairly easy specialty, but it's far from it.().

Features of the profession of a buyer

Bayer is hired by small shops - these are not expensive boutiques famous brands. These shops offer fashionable and stylish clothes of different brands and trends. The task of the buyer is to determine what will be possible next season, what will be in demand. To do this, he must attend shows, follow new trends, and anticipate what exactly will be worn this season. Moreover, the buyer must calculate the payback of a particular collection. That is, it means that the turnover of the store and its profit lies partly on the shoulders of the buyer. What will appear in stores next season depends entirely on the buyers. Even designers listen to their opinions and take them into account when creating new collections.

Pros and cons of the profession of a buyer

The main advantages of the profession, because of which young people increasingly want to become buyers, are traveling around the world, entering all fashion shows, meeting fashion couturiers, designers, stylists and others. creative people. Simply put, the buyer is a member of the high society of the fashion industry. Well, besides this, he is engaged in creativity, because this work is like art, and if you do not love it, it is unlikely that something will work out. But along with this, there are also disadvantages, such as irregular working hours, buyers sometimes work for days, constant flights and moving, which means that a person is constantly away from his family, and the work itself is very responsible, because you need to deal not only with high hopes that are placed on a person. but also with big money.

Demand for the profession of a buyer

It is one of the most demanded professions in the world. fashion clothes, shows, boutiques - have always been and will be in our lives, so this profession is at the peak of popularity.

Bayer profession pay

Often, buyers are the owners of their stores and boutiques, so their earnings directly depend on their skills: to find interesting collections and sell them. In the West, a buyer who cooperates with many networks and companies earns about $200-300 thousand dollars, while in our country this amount fluctuates between $2-10 thousand.

How to become a buyer?

Bayer is not even a profession, but a vocation. After all, not every person is naturally given an impeccable taste, because it is for this that we turn to stylists and consultants to help us choose clothes for a particular occasion, combine them, and complement the image with accessories. We can say that the buyer is a distant relative of the stylist. In principle, young people who have studied stylists, have experience in the fashion industry, as well as those who are interested in fashion have every chance to become a buyer. Well, if you are sure own feeling taste, then you may well try yourself in this profession.