How to find sponsors for an organization. How to find a sponsor and why they give money

Lecturer-expert of applied socio-economic programs of the Training Center "Specialist" at the Moscow State Technical University. N.E. Bauman

Any non-commercial project or organization is interested in the question: how to find a sponsor? In order to answer it, you need to understand why sponsors give money. As soon as we understand the goals and objectives of the sponsor, we will be able to outline the circle of potential sponsors whose interests our project can satisfy. So, why do sponsors give money, what tasks do sponsors solve at the expense of sponsored objects.

How to find a sponsor and why they give money

Reference

The photo shows pupils of the social rehabilitation center of the Peschanokopsky district of the Rostov region. With financial support from sponsors, children attend the Rostov Philharmonic, the Ice Show, the Octopussy water park, the zoo and other events. The picture was taken in front of the banner of the sponsor "Pure Vision", a brand of contact lenses. Unfortunately, the information on the Center's website is not dated and it is difficult to analyze the reasons for sponsorship. At the same time, on the official website of the lens manufacturer, I managed to find out that, as part of corporate social responsibility, the company provides financial support to medical communities and participates in the policy of improving the regions where Bausch & Lomb has major financial transactions. It is likely that sponsoring the events of the Social Rehabilitation Center in the Rostov Region was carried out as part of solving the following marketing tasks: stimulating demand and expanding the sales market.

Whoever you are: an athlete, a scientist or a startup, no matter what step you are in the social hierarchy, the search for a sponsor who can significantly bring you closer to your goal is available to absolutely everyone. It's no secret that in the capitalist world nothing happens for nothing. In order to find a sponsor, your guardian angel in the business world, you need to offer him something in return. However, this process is time-consuming, requires a special return from those in need of investment, and the search itself has a number of pitfalls. For all people starting their own business, the answer to the question of how to find sponsors will soon become less mysterious.

Relationship between sponsor and sponsored

At the first stages, it all looks simple, you just need to provide your services to the company in exchange for some benefits, but it only seems so trivial at first glance. In exchange for the initial capital received, you grant your patron the right to use the fruits of your thinking, your opportunities in the most promising, in his opinion, type of activity. In addition, having received a lucrative contract, the user of capital will be forced to fulfill a number of additional obligations. The purpose of this approach is a kind of symbiosis - mutually beneficial coexistence based on getting from each subject what the opposite subject wants, and vice versa. For example, you get various products, necessary software, various kinds of insurance, and the sponsor you found for the business expects returns from you, its dividends, interest from the money invested in you, but this is not always expressed in monetary terms. In most cases, these are your ideas, talents, the fruits of your human capital, formed over the years of life. In any case, you need to sell part of yourself based on the company's marketing demand, and if you have nothing to offer, then the target audience is chosen incorrectly.

Sponsor Information

Demonstrating your abilities in a particular area will help solve the problem of how to find sponsors, as well as partners for this project as an additional source of ideas that can adjust your project for modern business. It is worth remembering that patrons always pursue their goals, and it doesn’t matter what you ask them in return. Sponsors want to know that the group of people they support have common ideas, directions of movement, so knowing this, you can adapt to the selection criteria. In the modern world, time is much more important than money, because even the value of GDP is subject to a period of time equal to one year, which indicates the importance of this parameter in the economy and business. Knowing ahead of time who you can and can't reach out to will save a lot of this precious resource. It is most logical to start looking with local investors, which can reduce transaction costs. If a company has not previously worked with projects like yours, then the possibility of financing is minimal. And there is no need to go around in a roundabout way, trying to establish connections, you must clearly define the vision of your future philanthropist.

Start of negotiations

Once a company has been selected, or you already know where to find a sponsor, try to start negotiations. It is best to first contact the marketing director, and if there is no such position in the company, then try to establish contact with the head himself.

Patrons

It is worth remembering that philanthropic companies sometimes have sponsorship managers, and there are also entire product development departments that promote the company's products to the market through advertising. If you have the opportunity to speak on television, then these departments will be interested in sponsorship injections in you, and by doing so you provide them with a passive demonstration of the company's products or services, which is done by famous football players who appear at press conferences with aluminum cans from Coca -Cola", then from "Pepsi".

The right presentation is the key to success

When the stage with the investor is passed, the potential sponsor of the project should be aware of the main goals of your idea, plans for the future, the idea of your own capabilities, as well as the benefit of the philanthropist received in the future as your startup is supported. But more details a little later, and now we will talk about the process of the performance itself. The presentation must follow the "10-20-30" rule. This means that you need to show 10 slides in 30 font for 20 minutes of presentation, of which only 5 are allotted for your presentation, and the remaining 15 minutes for answering questions. Remember that the time it takes to prepare a presentation speech is inversely proportional to the time it takes to present your idea to an investor. You will need to demonstrate your public speaking skills as best you can. Competent half ensures the passage of the idea to the sponsor basket.

Project Presentation Plan

Now about what should be in the presentation. Attracting sponsors begins with the justification of the project. At this stage, it is most logical to provide a description of your capabilities and abilities, including a resume. If yes, then you can provide your previous successes, as well as plans for the future with a possible demonstration of a video file, which will help you save nerves in the office of a potential partner, because no matter who you are, there will be excitement. Then you need to justify the benefits that the sponsor will receive from your cooperation with him. Imagine that you are the founder of a large video hosting site that millions of network users visit every day, so the company from which you want to receive funding will promote their products on your site using advertising, and you will begin to receive your margin from this. Next, you can present the existing alternatives for obtaining benefits for you. It can be insurance, cash, transportation costs, wages and so on. If, in your project, the philanthropist has additional opportunities in his head from a deal with you, then this is the basis for further fruitful cooperation. Let's imagine that your volleyball team is so successful that it goes to the World Cup, what a sin not to take advantage of the investor, so the more your project can attract viewers, the higher the probability of funding your idea.

What and how to ask

Another helper in how to find a sponsor for a business will be the right questions, so you need to know what to ask. Never use the "hit the bull in the head" tactic. Try to be flexible with real data. In this case, the expression "cunning as a fox" is most welcome. It is foolish to expect millions of dollars from a patron, especially when it is not known whether your proposal meets your own needs. In this regard, carefully study the history of the sponsorship of the company in order to know what to ask for in return. It is best to ask for something that costs nothing for the company, and this depends on the specialization of the organization itself.

Possibility of loss of funding

Do not forget that you can both find sponsors and lose them. All donors are different. Everyone has their own goals and expectations that you will need to justify. You must have some common interests with him in a joint business. Accordingly, you need to constantly adjust your actions if you really need an investor. If you are a very famous and influential person, then relations with sponsors are based on your authority, because this allows them to have additional income, but as soon as your fame begins to fade into oblivion, then the NVP from your cooperation with investors will approach zero, which can destroy your contacts with them. Remember, after closing the deal, you are the personification of their firm, so you need to match the image in which the money was invested. It is also worth remembering that if your project, which was originally social in nature, suddenly turns into a commercial project, then the image that corresponded to the views of society will also be shaken. Do not refuse the company's offers to participate in various promotions, it is beneficial for both of you.

Errors in the sponsor-sponsor relationship

It is good if the cooperation between you and the sponsor is mutually beneficial. However, finding a sponsor to make this equality a reality is very difficult. In most cases, the advantage of one side will outweigh the other. At the moment, there is no way to accurately assess the effectiveness of the project for both parties, so it is extremely difficult to calculate the losses and benefits. Consider the private causes of non-receipt of investment. Firstly, when all the requirements of the patron were not taken into account when drawing up the business plan, which could lead to the termination of cooperation. Secondly, if during the presentation it turns out that you are considering various forms of funding, this indicates that you do not know what you want. Thirdly, your actions must be interconnected with all subjects of your project activity. And there are many such examples, so it is enough to be a responsible person.

conclusions

In conclusion, it is worth recalling that sponsorship is not advertising, as it is only an engine of trade. By entering into an agreement, you will advertise the company's trademark. Remember how to properly enter into a dialogue with a future partner, how to negotiate, and also do not forget what place the presentation is given at this stage. If you are asking for something from a patron, then let it be something that he can easily say goodbye to, and this requires good prior awareness. Always look for a way to compromise and live up to the expectations placed on you. If you follow the guidelines outlined here, the question of how to find sponsors becomes less vague.

The most popular and easiest way find a rich sponsor man in Moscow- register on a dating site. They are used by many girls, which in most cases brings success . Sites where it is not difficult to find a sponsor are created to save the time and effort of the fair sex. On such portals, all the necessary information is located before their eyes. Also, creating your own page is a great way to introduce yourself to men.

It is sites with such topics that occupy the first places in the ratings of the best ways of dating. This is not surprising, since the group of users of these portals is quite numerous. As a rule, the main audience is rich men who are looking for a partner for a relationship. Sometimes even married girls are looking for lovers. So the users of the web resource pursue different goals.

Find sponsor man in Moscow can be on our website. We have profiles of users for every taste. All that is required is to go through a simple and quick registration. All dreams of a luxurious life can come true here.

What you need to know when looking for a rich sponsor in Moscow?

Not all girls are experienced in this matter. The following tips will help build a lasting relationship:

A lot of competition - basically there are much fewer sponsors than partners who want a beautiful life. So you need to be ready to compete for a place in the sun.
You need to get used to the society and the environment. In particular, various social events, business meetings in chic restaurants. You need to know how to behave in such places.
You can’t hope for a marriage with a sponsor - even if the girl is a real ideal, she may not be called down the aisle. No need to think about it, so that later it would not be painful and insulting.
Keep your opinion to yourself - wealthy men do not allow themselves to be commanded.
Street acquaintances end unpleasantly - here you can run into deception. A proven way is Internet resources. On trusted portals, there is much less chance of getting hooked by scammers.

It is necessary to prepare for the fact that not everyone will accept the lifestyle that is characteristic of kept women. Some may even condemn and despise this pattern of behavior.

A kept woman and a sponsor - how to find a rich man

Many have vague ideas about this type of relationship or have not heard of it at all. It should be noted right away that girls who want find a sponsor - a man to provide financial assistance, they are not prostitutes. A kept woman is faithful to only one in exchange for nice gifts, attention and care.

As for the sponsor, it's a little more complicated. In his capacity, both a single and a married man can act. Regardless of the marital status, such men should be united by one thing - financial viability, otherwise no one will simply pay attention to them. Everyone's field of activity can be different: politics, business, management, and so on. All of them are looking for their companion, with whom they can spend time, while not committing themselves to anything.

What kind of girls do sponsors need?

Girls who wonder " How to find a rich man?", you should know the main points. Firstly, which partners sponsors prefer. A companion should be not only beautiful, with long legs and large breasts, but also educated. Oddly enough, but many people put knowledge in the first place, as men I want not only intimacy, but also communication with a partner.

Secondly, demeanor. On the dating site for rich men It is not recommended to impose your candidacy on everyone. If the sponsor liked the girl, he will write to her himself. At the first meeting, it is advisable to immediately discuss all the requirements and come to a mutual agreement on financial assistance.

Thirdly, find a male sponsor- this is not a guarantee of success. You need to attract his attention, bewitch, do everything to maintain his undying interest. You should not perceive your tasks as work - this is a certain format of relations in which one side needs care and affection, and the other needs material assistance.

Finding a rich man is a chance to change your life

For many girls, this is one of the main goals. There may be several reasons for this decision:

Lack of a suitable job or desire to earn money.
The thirst for a luxurious life that opens up with such a relationship.
Need for money or housing.
Lack of faith in love and normal relationships.

It is for these reasons that girls looking for a male sponsor. Not always such relationships are based only on money and intimacy. Sometimes these are warm feelings between partners, but everyone knows the chapel of their expression.

A self-respecting sponsor does not treat a kept woman badly, comparing her with a prostitute. He will take care, give gifts, support financially. It all depends on the girl herself, her desires and whims.

What not to do in such a relationship

After meeting a rich man was successful, you need to know what is not recommended to do:

The most important rule - you can not fall in love. Feelings and emotions can ruin everything.
Do not hang your legs around your neck - you need to know the measure of your requests.
Do not look for more than one sponsor - this can make your partner angry. Such freedom can lead to negative consequences. The man himself must allow the kept woman to meet with someone else.
Do not be selfish - you need not ignore his problems, but, on the contrary, support him in difficult times.

It is because of such rather stupid mistakes that this relationship can collapse. Find a male sponsor- this is just the beginning. Keeping his affection for a long time is a task that not everyone can do.

Also, do not forget that sponsors are usually businessmen who do not have time for personal life and family. They need a girl not only for entertainment and bed, but also for communication. It is to her that he can tell about his problems at work, discuss the latest news and just have a good time.

Various nuances

Before starting meeting sponsors, you need to know all the nuances of such relationships. No one wants to then suffer from their choice and spoil their lives. In particular, you should know:

What expenses the sponsor is ready to go to - most men who are looking for kept women have an unlimited budget. But not all of them can afford to spend large amounts on trinkets, so the necessary financial side of such a relationship should be discussed as early as possible.
Requirements for sexual relations sites where you can find a sponsor, in questionnaires men are immediately written how many times they need intimacy. For some, this may be every day, and for some, once a week or month.
How many kept women a sponsor can have - in such a relationship, men are allowed to have several mistresses. It should be borne in mind that such conditions are initially disadvantageous, since there will be competition among kept women. As a result, one can get everything, and the other - nothing.
Fake sponsors - sometimes there are cases on dating sites when not a wealthy man is hiding behind a cool profile, but an ordinary swindler. Therefore, it is worth checking all the information carefully.

Our site will help organize various meetings without obligations in Moscow. Every hour there are new users who are craving a relationship. The site interface is convenient and understandable. Stylish and pleasant design will appeal to everyone.

What should be abandoned

If the girl decides look for a male sponsor in Moscow or has already made such an acquaintance, then she needs to know about the reverse side of the coin:

Love feelings in this format of relationships are unacceptable.
Sponsoring partners will not be able to give birth to a child. Wealthy men spend too much time at work, they do not need extra worries with children.
Partners can be exchanged between sponsors. Surprisingly, this can also be practiced.
Loneliness is a characteristic outcome of such relationships. Any partner will not become for the kept woman the very half with whom you want to live the rest of your life.

All of the above disadvantages can negatively affect the life of a kept woman in the future, since relationships of this format cannot last forever. After their completion, it is often difficult to return to normal life. To do this, you need to take care of your future in advance - save up a significant amount of money, open your own business, or something like that.

Using dating site, find a sponsor easy - such a task is feasible for any girl. Convenient questionnaires will allow you to correctly state information about yourself, add photos and much more. Access to the site does not require any financial investment.

Using the service to find a male sponsor is provided absolutely free of charge, but for a fee, you can open additional opportunities in the form of increasing the visibility of your profile by placing it above others in the feed or adding a photo to the site's photo feed. There is also a support service for those who have questions about the operation of the site. All that's left is to log in and register.

Everyone's reasons are different. Some do not see their life at this stage in marriage and raising children. Others need material support from a wealthy man, and, realizing that in return they can offer their society, beauty and pleasant communication, they go in search of a sponsor. A student is looking for a sponsor in order to dress beautifully, pay for housing and studies, and a working girl is looking for a sponsor to improve her standard of living and get away from the routine.

Why does a man agree to become a sponsor for a girl?

Some wealthy men simply lack female communication and attention. But they do not need any relationship, except for rare meetings. They have the opportunity to help financially, and they are looking for girls who are ready to exchange this help for their communication and campaign. The student is looking for support, and the man is looking for communication. Other wealthy men have already got a family or a girlfriend and do not want to lose them. But for a change, they prefer to communicate with several girls. In this case, the most convenient option for them is to find a lover with content or a girl for rare meetings.

Finding a philanthropist or sponsor, as they are also called in the business world, financial guardian angels, is accessible to everyone, regardless of their occupation. An athlete, artist, lawyer or entrepreneur - financial patronage is currently available to anyone, the main thing here is to interest the sponsor ...

At first glance, the process of interacting with sponsors is quite simple. For the provided equipment, funds for start-up capital or other benefits provided by the sponsor, the user of such services gives the right to use their talents together with opportunities in a profitable or promising type of activity for the philanthropist company.

However, do not forget that with a lucrative contract at the same time, the user of sponsorship services has a lot of additional obligations.

The main goal of such relationships is to obtain a stable and profitable return. In particular, while investment consumers dream of developing their own business, investors .

First of all, the main goal of sponsors who have agreed to finance a business idea is dividends. Moreover, they are by no means always expressed as a monetary equivalent.

In turn, almost always an entrepreneur who wants to have sponsorship should be prepared for the possible sale of his interests to another company that will be ready to finance the project.

The main condition for providing sponsorship support is the attractiveness of the project directly for the target audience, and therefore for the investor too. You can find a sponsor or a project for investment here:

Sponsor Information

A sponsor is attracted by presenting a business plan or a company that requires additional investment in order to develop their own project. However, this is not enough. To make successful interactions with the investor, first of all, it is necessary to have information about him.

Experienced businessmen believe that if you know where to apply for financial support, then 50% of business success is already guaranteed. It is better to look for a sponsor directly at the place of implementation of your own business ideas. In this case, the choice of a sponsor will be entirely up to the applicant for financial support.

It is unlikely that third parties will be able to make the right decision. Only the head or founder of a business understands what exactly is required for its successful further development. Having chosen one or another company, it is worth clarifying what other sponsorship support is provided to it.

If the sponsor had no previous experience of interaction with similar projects, it should be assumed that this company has a complete lack of experience in this field of activity. Specialized websites are considered an excellent assistant in finding a potential sponsor for a business and collecting information about them.

Such resources not only have offers, but also allow the sponsorship applicant to develop a personal profile in order to attract financial partners to support the business or its organizations.

Start of negotiations with the sponsor

Once the company is selected, negotiations should proceed. This should be done directly with the head of the selected sponsoring company, or with the marketing director, of course, if the structure of the enterprise has such a position.

A number of companies specializing in the provision of sponsorship services have managers specifically for sponsorship, whose task is to resolve such issues.

Stages of negotiations

After establishing a contact, you should justify the goals of your own company, demonstrate your capabilities and plans for the near future. At the end of the presentation, attention should be focused on the benefits the sponsor received as a result of supporting your project.

If after that the investor continues to be interested in cooperation with you, it is worth indicating the benefits that will be received directly by the applicant for the support provided by the sponsor - financing, equipment, technical devices, and so on.

In addition, do not forget to stipulate the moment of special opportunities and advantages of both parties. It is important to understand that all sponsors have their own interests and goals for interacting with other companies, based on what kind of support they provide (services, finance, equipment).

Traditionally, this is manifested by the presence of joint interests with sponsoring companies. In addition, sponsors usually want one thing - to get additional profit from the business idea they invest in.

Therefore, when demonstrating a business plan in order to obtain sponsorship, it is worth paying attention to this project. This is the only way to talk about long-term agreements with them.

conclusions

Based on the above, the conclusion suggests itself that by receiving sponsorship you automatically accept the conditions put forward by the investor. At the same time, in return for the money or other assistance issued by him, you will also have to provide him with something in the future.

Perhaps they will be cash dividends, or advertising the brand of the company that acts as an investor. Only understanding of this point will allow you to find a sponsor. Otherwise, most investors will simply refuse you.
And where to find a sponsor, you can find out by reading.