Celandine tincture indications for use. Tincture of celandine in vodka: recipe and application

Can you name many professions related to fashion and the Fashion industry? Designer, fashion designer, model, stylist - this is, perhaps, the entire list that a person far from the fashion world can voice. But a specialist in this field will definitely add another profession to this list, new for Russia, but very much in demand in Europe - buyer. Moreover, he will remember the buyer even earlier than the designer, since fashion trends and the profits of many clothing manufacturers largely depend on representatives of this profession.

Who is hiding behind such an incomprehensible word “bayer”, what is the peculiarity of this profession, how and where you can get it, you can find out from this article

Who is a buyer?

Name profession buyer comes from the English “buyer” (purchaser), and this word fully characterizes the specifics of the activities of these specialists. In other words, a buyer is a specialist responsible for purchasing goods for a particular store (regardless of whether the store is branded clothing, expensive accessories or inexpensive analog watches), meeting the needs of a specific target audience point of sale.

The prototype of this profession can be considered merchants-peddlers, who often went to overseas countries in search of rare goods, and commodity experts, more familiar to the Russian average, who were responsible for the supply and sale of goods in Soviet stores.

Buyer is a “young” profession not only in Russia, where it appeared only a few years ago, but also in Europe, where buyers have been working for several decades. The first buyer can be considered the famous Armani, who began his career as an ordinary clothing salesman in a Milan department store.

The buyer's main responsibilities include: analyzing sales data from the previous season, forecasting customer preferences, assessing product quality, selecting and purchasing a range of goods, establishing contacts with suppliers, as well as visiting showrooms, various shows and presentations.

What personal qualities should a buyer have?

The professional success of a buyer depends almost entirely on such personal qualities as:

initiative;
innate sense of style;
craving for beauty;
good taste;
communication skills;
developed intuition;
sociability;
creativity;
punctuality;
stress resistance;
skill to work in team;
pragmatism;
organizational skills;
developed spatial thinking.

In addition, the buyer must understand fashion trends and thoroughly know the features of the group of goods he is purchasing (for example, if it is fashion buyer, then he must know clothing brands, the properties of fabrics, understand the quality of cutting and sewing, be able to select a size range and color combinations, etc.), have the makings of a psychologist and stylist. It wouldn’t hurt to know at least one thing when working as a buyer foreign language, fundamentals of management, economics, marketing, as well as good command of modern information technologies.

Advantages of being a buyer

Become a buyer This is the dream of almost all fashionistas and fashionistas, since this profession is inextricably linked with attending fashion shows and viewing the latest collections. In addition, the profession of a buyer has the following advantages:

practically complete absence competition in the labor market - in Russia this segment is empty, so young specialists have great prospects for development and self-realization;

high level of income - because in our country professional buyers very little, and the demand for their services is quite large, boutique owners are ready to pay impressive fees for a well-chosen assortment;

the opportunity to dress fashionably and, most importantly, cheaply - even if the buyer is not purchasing clothes, but, for example, watches, he always has the opportunity to choose a fashionable wardrobe for himself affordable prices during overseas business trips.

Disadvantages of the buyer's profession

Don't think that buyer's work– a complete holiday and a lot of fun. First of all, this is quite complex, very nervous and responsible work, the results of which determine the profitability of the outlet. In addition, the work of a buyer has such disadvantages as:

irregular working hours (it would be more correct to say that such a specialist works 24 hours a day);
constant business trips that take up most of the working time;
large financial risks, especially if investments were made in purchasing assortment for stores own funds buyer

Where can I get a job as a buyer?

Unfortunately, Russian universities do not yet offer standard programs for training buyers. Therefore, you will have to master this profession on your own, both in theory and in practice. Not a bad start buyer's career could be a job as a sales consultant in a boutique. If you definitely want to get a professional education, then you can turn your attention to universities that teach the basics of marketing, economics and management (for example, the Faculty of Economics High school economy).

You can get specialized education only in such foreign educational institutions, How:

(Fashion Business program)
School of Fashion and Design "Istituto Marangoni" (fashion business & brand management program)
London College of Fashion (Buying and Merchandising program)

A buyer is a person who replenishes collections in boutiques and stores.

He purchases collections of clothing, shoes and accessories, and then sells them to fashion boutiques.

Attending shows is one of the main tasks of a buyer. After the shows, there are showrooms where, in addition to seeing new collections, you can also touch them, try them on, see what kind of fabrics and quality they are, find new contacts, and get new ideas. To form a successful collection, it is necessary to summarize information about new trends and how they are implemented in the collections of Russian and even European designers, because modern Russian fashion largely follows Western fashion. Things are selected, first of all, that have strong energy and are interesting. Much attention is given to fabrics because one of the latest trends is that fabrics dictate fashion.

Specific items from the collections are selected for specific clients. Often the buyer even acts as a stylist, helping the buyer add the necessary accessories to the newly purchased dress. Similar close relationships are established with aspiring fashion designers. Bayer turns into a teacher telling what clothes sell best. New ideas must be wearable and clothed in good fabric and quality. Designers are invited to make the same model, but in a different size or from a different fabric, more interesting or best quality. Working with accessories is another important part of the profession. They are selected in accordance with the selected items for purchase.

In Russia, the profession of a buyer appeared not so long ago, less than ten years ago. If in the Western fashion industry it is quite developed infrastructure, in which specially trained professionals work, then Russian buyers will still get to know this an interesting profession by trial and error.

Personal qualities: responsibility, initiative, communication skills, stress resistance, commitment, punctuality, creativity.

It is impossible to study to become a buyer at a university. Such specialties are modern Russian education doesn't offer. You will only have to study while working. Of course, a certain reserve is required: the ability to understand fashion, your own great taste, the ability to communicate and, of course, a greater desire to do this business.

Companies are looking for experienced specialists who are well versed in the preferences of potential buyers.

How to become a buyer? The most common one is to get a job as a sales consultant in a boutique. You will have the opportunity to communicate with visitors and explore their tastes. After some time, you can become a buyer’s assistant, and then the buyer himself.

Sasha prepared for this position for almost two years - she went to shows of fashion brands, got acquainted with how collections are purchased in BOSCO DI CILIEGI stores. And now she herself is the buyer and manager of the youth multi-brand BOSCO Pi. Sasha decides which brands will be presented in the new season and selects the most interesting models from the collections. Not only women's, but also men's brands! Everything that happens in the store - from choosing a strategy to merchandising and the work schedule of sellers - is under her control.

Alexandra Varchuk found time in her busy schedule to chat with readers of the site in our group and answer all questions via online conference.

— On the Internet and various articles, very complex, extensive and often almost opposite definitions of the buyer’s profession are given. Could you tell us in a nutshell what kind of profession this is? Did you purposefully apply for it or was it just a matter of chance?
- In a nutshell, a buyer is a person who purchases collections for the store for which he works. What we see in stores is not the entire collection that designers produce. This is the choice that the buyer makes when coming to the showroom. This choice was conscious and supported by a lot of analytical work carried out throughout the season: what was sold in the store, what was not, what the client’s needs were, how quickly the collection was sold, and how the consumer perceived it, what fabrics were successful or not, and a lot of others aspects. Therefore, the collection selection process is only a small, perhaps the most enjoyable part of the work process, behind which there are long months numbers

When I started working for the company, I could only dream of the position I occupy now. But circumstances developed in such a way that they chose me for the youth project. For my management, there was a certain risk in this step, because I had never worked in trade. In order to take up the position, I trained for more than a year.

— This kind of work is my dream! How to achieve this goal? How to become a successful buyer? I'm 18 and I'm interested in fashion, I'm studying to become an art critic, I'm constantly trying to develop my taste and follow trends. Where to begin? Who to learn from?
- In my opinion, the successful components of this profession are: instinct, good taste, healthy pragmatism, the ability to work with numbers, analyze, communicate and defend your point of view. To my great regret, we do not yet have vocational education in the field of buying, this is not taught anywhere, because... the profession appeared relatively recently. While doing my internship, I started as a salesperson, because... the whole process must be known from the inside, from the basics. You must know who your client is, be able to communicate with him and understand what he needs in order to bring it. I had the best teacher and leader you could imagine. She, a high-class professional, took it upon herself to teach me everything, simply because she saw in me shoots that could be developed. She supports and helps me still, and is for me best example not only in the professional field, but also in life.

— Where do you need to study for this and where do you go to get a job as a buyer?
- Unfortunately, we do not yet have professional education in the field of buying. This area of activity has emerged relatively recently and the specialists actively working in it now come from different areas— some received a financial education, some received an artistic education. You learn best by doing, because... Each company has its own subtleties. As for where you can get a job, I would advise you to choose large companies with a good reputation, engaged in retailing.

- What and what colors of clothing will be fashionable in 2013?
- If speak about winter 2013, then the most popular palette is muted colors precious stones: emerald, ruby, sapphire. After the riot of colors in the summer of 2012, black, which had been out of favor for several seasons, returned and took the main position. Keeps up with black and Blue colour in various interpretations. By the way, most of the models from the Stella McCartney winter collection are based on the combination of blue and black. Main trends: baroque, men's style and leather.

Summer collections 2013 have already been purchased and fashion weeks have passed, so we can safely say that the main color of summer 2013 will be yellow, which flashed on the catwalk more often than others. An equally active trend will be black and white graphics, on which the entire Louis Vuitton summer collection is built. The theme of sporty chic and cropped tops will continue from the last summer season. Those who love romance will be delighted by the number of frills and floral prints appearing in summer collections.

— My height is 158 cm, what will suit me to visually look taller?
- Let me start with the fact that, in my opinion, you are lucky, because your miniature size has forever made you feminine and beautiful. I won’t list here any basic rules, such as “don’t wear horizontal stripes or skirts below the knee,” all this has been written a million times before me and is actually not entirely relevant. My advice: open your legs, wear heels and you will always look great.

— There will be sales in stores soon: what things to buy? I want to make purchases that you will carry for years. And what clothes should you not pay attention to? After all, it happens: you buy something, but never wear it.
- In my opinion, there is such a basic set of things that can be worn for more than one season and on which you should not skimp. These are the ones you can look for at sales, because our Moscow prices are often worthless. So, these are: high-quality jeans (it’s better to buy brands that specialize in denim), cashmere sweater, white shirt, shoes, bag, coat. These are the things that simply must be of high quality. Everything else is up to your taste. The main thing: remember that the thing you buy needs to be worn with something, quickly come up with several sets and imagine that you will wear them over the next few days. If you have scored at least 3, feel free to buy. Practice shows that if you buy a thing in the hope of later finding something to go with it, it will lie in your closet waiting in the wings for more than one day. Although there are exceptions.

- They say that style begins with the little things. Tell me, what “little things” will be relevant this winter?
- I would focus on several details:
1. Detachable collar. Nowadays you can find a great variety of them. Embroidered with pearls or stones will give a completely new look to an ordinary dress; plastic can be worn with a denim or plaid shirt.
2. Gloves. And forget about the bag-belt-gloves-shoes rule of the same color. Check out Tommy Ton's street style photography of Fashion Week guests. He knows how to highlight the beauty of details.
3. Shoes and bags. This season, many designers have decorated shoes and bags with fur. Pay attention to models in colors that are trending this season: deep blue, cherry, emerald, as well as small bags stylized as military tablets.
4. As for shoes, you can forget about heels for a while. It is better to give preference to boots in men's style, like in the Marc Jacobs or Burberry Prorsum collection
5. Large decorations are required. Chandelier earrings, voluminous multi-row necklaces with large stones, large rings and bracelets.

— Fashion and style are different things, but they are closely intertwined. Where is golden mean in order to always look relevant?
— Coco Chanel answered this question best: “First of all, it’s style. Fashion goes out of fashion. Style - never! I can add on my own behalf - never wear something that doesn’t suit you, even if it’s very fashionable. You still look your best in clothes you feel comfortable in.

— What shoes are in fashion this winter?
— In my opinion, preference should be given to men's style boots. Pay attention to the loafers. Such models may have a heel, but, as a rule, it is stable and low. These boots will serve as an excellent addition to the men's style that is trendy this season. If you prefer heels, pay attention to richly decorated shoes in the Baroque style, as in the collection of Alexandr McQueen and Dolce&Gabbana. But the general trend is that this winter the heel is becoming more stable and wider.

— What shoes will be in fashion next spring?
“I can say with confidence that the pointed toe is coming back.” This is an almost obligatory detail of shoes, ankle boots and heeled sandals. Ballet flats and sandals still have a rounded toe. The most current color is metallic. From winter comes a stable heel, which in summer is often made of transparent plastic. One of the main trends will remain “men’s” shoes, but, naturally, in a lightweight version: moccasins, loafers with thin leather soles bright colors. Architectural shoes with lots of details will be more relevant than ever. I advise you to pay attention to shoes with platforms: it is advisable that the platform be decorated with appliqués or prints.

Photo from the personal archive of Alexandra Varchuk.

Now many professions have begun to appear, the names of which come from foreign words: managers and merchandisers, raiders and supervisors. We know only approximately the specifics of many of them. I wonder if anyone has heard that there is a profession called buyer? What is included in the specifics and what the buyer does and will go further.

Who is a buyer?

"Buy" - from English. “buy”, but buyer does not mean buyer. This is a person who understands all the fashion news and trends, and will help you choose a certain style of clothing, choose a style that will suit you, and help you decide on the choice of clothing. This is not just a sales consultant, a buyer is a person who knows all the new items from fashion shows, he is aware of everything that has just come off the catwalks and will be in trend this season. At first glance, this seems like a fairly easy specialty, but this is far from true.().

Features of the buyer's profession

Buyers are hired by small stores - these are not expensive boutiques famous brands. These stores offer fashionable and stylish clothes of different brands and styles. The buyer’s task is to determine what will be possible next season and what will be in demand. To do this, he must attend shows, follow new trends, and predict what exactly will be worn this season. Moreover, the buyer must calculate the payback of a particular collection. That is, this means that the store’s turnover and its profit rests partly on the shoulders of the buyer. What appears in stores next season depends entirely on the buyers. Even designers listen to their opinions and take them into account when creating new collections.

Pros and cons of the buyer's profession

The main advantages of the profession, because of which young people increasingly want to become buyers, are traveling around the world, entering all fashion shows, meeting fashion couturiers, designers, stylists and others. creative people. Simply put, the buyer is part of the high society of the fashion industry. Well, besides this, he is engaged in creativity, because this work is like art, and if you don’t love it, it’s unlikely that anything will work out. But along with this, there are also disadvantages, such as irregular working hours, buyers sometimes work for days, constant flights and relocations, which means that a person is constantly away from his family, and the work itself is very responsible, because you need to deal not only with great hopes placed on a person. but also with a lot of money.

Demand for the buyer profession

This is one of the most sought-after professions in the world. fashion clothes, shows, boutiques - they have always been and will be in our lives, so this profession is at the peak of popularity.

Payment for the buyer's profession

Buyers are often the owners of their own stores and boutiques, so their earnings directly depend on their skills: finding interesting collections and selling them. In the West, a buyer who cooperates with many networks and companies earns about $200-300 thousand, but in our country this amount ranges from $2-10 thousand.

How to become a buyer?

Bayer is not even a profession, but a calling. After all, not every person is naturally blessed with impeccable taste, because this is why we turn to stylists and consultants so that they can help us choose clothes for a specific occasion, combine them, and complement the look with accessories. We can say that the buyer is a distant relative of the stylist. In principle, young people who have studied to become stylists, have experience in trading in the fashion industry, as well as those who are interested in fashion have every chance of becoming a buyer. Well, what if you are sure of own feeling taste, then you may well try yourself in this profession.