What should the image of a business person consist of. Image of a business person: men and women

Fashion comes and goes, but the general principles of shaping the image of a modern business person have not changed for more than a century. The appearance of the commercial director should reflect his main qualities: communication skills and the ability to inspire confidence, on the one hand, responsibility and reliability, on the other. After all, he, to a greater extent than other employees, broadcasts the values of his company to customers. In other words, the commercial director needs to sell himself first.

Olga Sorokina,

consultant in the field of professional image and personal branding

In this article you will read

Components of the image of a modern business person. Rules of the game for men

Failed details in the image of a business person

Fashion comes and goes, but the general principles of formation image of a modern business person have not changed for over a century. The appearance of the commercial director should reflect his main qualities: communication skills and the ability to inspire confidence, on the one hand, responsibility and reliability, on the other. After all, he, to a greater extent than other employees, broadcasts the values of his company to customers. In other words, the commercial director needs to sell himself first. Therefore, I advise you to consider the costs of forming the image of a business person as an investment in professional success.

Components of the image of a modern business person

Suit couple

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First, a few general tips. Even with a limited budget, a man’s wardrobe should have at least two suits: one for the spring-summer season, the other for autumn-winter. The universal color of the pair for the office is dark blue or dark gray (anthracite). The first symbolizes professionalism, leadership, authority, it is perfect for a solemn event; the second personifies conservatism, stability, dignity and is optimal for daily wear. But a black suit should be reserved for weddings and funerals; it is not recommended to go to the office in it.

The fabric does not have to be solid, but in a conservative business only chalk stripes are allowed, but contrasting stripes and even checks are acceptable where there are no strict regulations regarding the appearance of employees. In such a suit, for example, the director of a gymnasium, a professor in a clinic will look organic. It is better for a commercial director to adhere to the internal dress code of the company, and if there is none, to focus on the first person of the company.

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One more wish: do not save on a suit, choose models in accordance with income and status. The executive suit must be made of high quality worsted wool with a high twist (above 100’S). The higher the degree of twist, the lighter the fabric and the better it holds its shape.

As for the cut, today's fashion is quite democratic: it allows both single-breasted and double-breasted jackets, and three-piece suits have appeared on the catwalks again. Keep in mind that a single-breasted jacket slims, while a double-breasted one gives solidity to tall and thin men. The presence of slots (cuts) on the back, as a rule, is determined by the country of origin: the Germans, for example, consider it indecent to keep their hands in their pockets, so they often completely refuse the slot. However, such a suit looks good only as long as it is buttoned up and the man is standing. The slots are needed just to provide an elegant look to the seated person. Suit jackets with two buttons are considered more modern (the bottom button is not fastened).

Shirts for business suits are better to choose plain in whitened pastel colors: white, milky, blue, light lilac, always with a long sleeve - it should be 1.5 cm longer than the sleeve of the jacket.

Important details: shoes and ties

If the dress code provides for a tie, do not forget about the semantics of color: dark red symbolizes status and power, dark blue - stability and professionalism, yellow - intelligence, purple - individuality and non-conformity. It is better for high-status leaders to wear ties that are plain or with foulard (small repeating pattern) prints. A stripe is already a decrease in the level of conservatism, and drawings such as Indian cucumbers are only suitable for a corporate party. When tying a tie, remember that its end should reach approximately the middle of the belt buckle. Otherwise, you are guaranteed a ridiculous look. If you want to stand out, place a beautifully folded pasha handkerchief in the breast pocket of your jacket. It must be in harmony with the color of the suit and shirt, but cannot be made from the same fabric as the tie.

Pay special attention to shoes drawing). If you work in the field of finance, insurance, in the oil and gas industry, government bodies and want to emphasize your high status, choose shoes in a classic color: black or dark brown with closed lacing (“oxfords”). In more democratic areas, where business casual is more common, you can afford "derby" (shoes with open lacing, in which berets are sewn over the vamp) and even "brogues" (shoes with a detachable toe and perforation). If you are wearing brown shoes, then the belt and briefcase should also be brown. Choose belts for work with a soft buckle so that it does not attract the attention of the interlocutor.

As for socks, you should not experiment here. In summer, wear solid colors to match the color of trousers, in winter - solid colors to match the color of boots. Bright fashionable socks will fit only into the image of a character from the sphere of show business. The height of the socks should be up to the middle of the calf: even if you sat down to tie a shoelace, no one should see the exposed area of \u200b\u200bthe body under the leg.

Permissible accessories in the image of a modern business person

Watches must match your income, otherwise they will confuse the image of you. You should not buy watches that cost more than your monthly salary, but you should also avoid buying fakes.

For a manager in an ordinary office setting, the classic watch of a status Swiss brand will be optimal: strict, elegant, with a classic black or brown leather strap. The case of such watches is often round, less often square or rectangular, they are rarely massive and look sophisticated. Recently, an opinion has appeared that the “daytime” classic models of watches that a man wears in the office should be changed to “evening” ones by the end of the working day. Manufacturers are paying more and more attention to external paraphernalia: rose gold cases, diamond pave or diamond markers instead of numbers. This is becoming the norm for evening events.

There is a subspecies of Swiss high-status executive watches that are reserved for important visits and negotiations: such accessories are designed to demonstrate the wealth of the owner - they are made of exotic materials and have a variety of functions. But now popular sports models (massive, with large numbers on the dial, on steel or rubber bracelets) complete with an office suit look strange. Their time is Friday, their place is next to the jeans.

It is assumed that a business man should have a briefcase for carrying papers and, possibly, a laptop. Opt for a quality leather product that will hold its shape and look presentable. Do not create unfavorable contrasts: a case diplomat is suitable for a tall and slender man, while for a man of a denser build, a briefcase made of soft leather of smoother shapes.

Check out other accessories as well. There are not so many of them: a purse, a business card holder, a pen. Give preference to conservative colors (black, brown, dark gray, dark blue) and "business" brands - DuPont, Dunhill, Montblanc. Be sure to keep a clean handkerchief handy. Of the jewelry, only a wedding ring is allowed for a man (everyone else stays at home, especially seals). If under no circumstances do you take off your wearable religious symbols, make sure that they are not visible in the unbuttoned collar of your shirt.

It is also important for a top manager to monitor the condition of the skin of the hands and nails. If it seems to you that visiting a beauty salon is not appropriate for a man, then make it a rule to take care of your hands yourself.

Before an important meeting, you need to make inquiries about what form of clothing a potential partner has adopted: if you appear in full dress, and the interlocutor is in jeans and a shirt, contact will not work.

The image of a business person. Style for a lady

It is clearly more difficult for a woman as a commercial director. On the one hand, she is obliged to justify the trust and professionally organize work, on the other hand, to show the world a feminine look. To begin with, it is worth excluding from the business wardrobe everything that in one way or another suggests flirting and romance: ruffles, frills, frills, rhinestones, sequins, translucent fabrics, high stiletto heels, open-toe shoes, fishnet tights. One of my clients spent several years in the bank in the same position. They promoted everyone but her. And there were never any complaints about the work. It seemed that she complied with all the requirements of the dress code, but she preferred tight-fitting, feminine, in delicate pastel colors; her jewelry was too delicate, and her bags too small. In a similar image, one could succeed if she were the director of a beauty salon, but in a bank such an appearance hindered her career ( table). I always encourage clients to carefully consider how industry leaders dress. Leading business publications regularly publish ratings of the profession, and you can also watch colleagues from other companies on forums and conferences. Study the style and image of a business person who has achieved significant heights. As a rule, the most successful female leaders have one thing in common: a preference for a business suit with a simple cut and a conservative color. By the way, it makes sense to use a suit with a skirt more often: trousers subconsciously set men up for struggle and competition. The minimum length of the hem is only a couple of centimeters above the knee.

Successful female leaders often choose shirt-style blouses, knowing that they emphasize equality with men and business qualities in this way.

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If you have to communicate a lot with clients on duty, use color semantics: a beige jacket will create a trusting mood, but if you want to look like a reliable and competent partner, choose dark blue. Gray will speak of professionalism and focus on business. If you are guilty of something before the client, then you will make the necessary professional, but fragile impression by wearing a navy blue suit with a pink blouse. If you want to emphasize the intransigence of the position, add a purple scarf. Need to look natural and fresh - use green. Use bright lipstick only if you want to convey something important.

Restrained laconic jewelry, fixed hairstyle - no curls and curls playfully falling on the forehead. The emphasis in makeup is on the eyes, a classic manicure in light colors. Properly selected scarves will set off the color of the appearance and create a message similar to a man's tie. Minimalistic in design, but elegant necklaces made of precious metals, designed in the same color with a brooch, a scarf clip, spectacle frames, accessories on a bag, support the classic image of a business woman.

In the shoes of the leader, the principle of the golden mean will be most welcome. Flats and flats reduce the degree of conservatism, making a woman more earthy, and too high a heel indicates increased aggressiveness. The thickness of the heel should correspond to the massiveness of the calf. A thin glass heel is suitable only for those whom nature has awarded with chiseled legs. The ideal choice for a careerist is closed pumps with a heel 5–7 cm high. An open heel is allowed for evening business events.

As for tights, they should always be present in a business setting, even in the hottest weather in a southern climate. Black tights emphasize all the imperfections of the legs and are suitable for girls with a perfect figure. Colored tights and tights with a pattern in a formal setting are unacceptable.

A business woman's bag is always conservative in color and keeps its shape well. The bag should be large enough to fit A4 papers and everything you need for the job. A feminine business briefcase looks great. It is better to prefer more economical, but high-quality middle-class models to products of top brands.

And don't fall for fashion trends: attention-grabbing nail designs, even if they are beautifully executed, are for free time.

Failed details in the image of a modern business person

Recently, I was approached by a girl who, in anticipation of being appointed to the position of financial director, had actually been fulfilling all his duties for a long time. The client's business wardrobe consisted of trousers and knitted "blouses". As soon as, on my recommendation, she changed into jackets, she was almost immediately able to convince the leadership of the need for an official appointment. The girl simply confirmed the appearance of what was already obvious. Indeed, unlike a jacket, where the rigid silhouette line of the shoulder symbolizes professionalism, a certain focus on results and dynamics of the owner, knitwear seems to say: “I am soft and homely.” This is a great option for home, but not for work.

And finally, the last tip. Break the rules! But - only by mastering the art of their observance to perfection. Use slight deviations from the norm in extreme cases, as a secret weapon. So, a high-ranking female leader may prefer a more feminine silhouette if there are serious battles on the board of directors, where she is in the minority. In addition, ladies with an extremely tough character sometimes try to soften the impression they make in this way. As for men, there is an unspoken rule: even if the company has a strict dress code, for a meeting with a client who prefers casual, you can choose a less formal look by wearing trousers and a sports jacket.

Olga Sorokina Graduated from Moscow State Institute of International Relations (MGIMO) of the Ministry of Foreign Affairs of Russia, today she is a certified image consultant. Clients are career-oriented employees of Russian and international corporations. Official site - www.executive-image.ru

The life of modern man is closely connected with his activities. Success in any business and especially in business depends on many factors. Some of them are difficult to influence. But there are those that simplify or complicate the movement up the career ladder. One of these factors is the overall appearance of a person and everything that is directly connected with it: hairstyle, clothes, accessories.

Dimensional image - what is it?

It's hard to deny the importance of first impressions. It is believed that an opinion about a person is formed in the first five seconds of communication. But during this time, you can only say a few words. Our appearance speaks for itself - physique, accessories, clothing style, hairstyle, general grooming - all this is a dimensional image.

The impact on others with the help of appearance cannot be underestimated. Those who plan to make a career should learn how to look right in any situation. Compliance with the situation is one of the components of the image that business people adhere to. A strict suit at work, a tuxedo or evening dress at a reception, always appropriate accessories and a car that suits the status.

Components of a dimensional image

As mentioned above, the dimensional image consists of many components. The other person is perceived as a whole image. Therefore, self-feeding technology requires the most conscious and thoughtful approach. Not a single element should stand out from the created image, so as not to create dissonance.

The overall image includes a number of elements:

Features of the human figure. It is well known that subconsciously we endow a stranger with certain character traits, depending on the parameters of his body. Moreover, these characteristics may not correspond to reality at all. If you are planning a public career, then you should think about bringing the figure to the accepted standard.
Clothing is one of the leading components - the correct formation of a business image depends on it.
Hairstyle. This concept includes hair color, haircut, styling, cleanliness and healthy appearance. The head should be washed, the roots dyed, the haircut should be selected according to the type of face.
Every element of the wardrobe. Accessories and surroundings. They should be given special attention. Bag, watch, belt, jewelry should be of good quality and recognizable brands. The surrounding elements that create a dimensional image include a car, an office and a study with furniture directly.

Features of the image of a business person

Any person, whether he wants it or not, creates his own image and thereby broadcasts to others his position and attitude towards the world. There are quite a few professions in which success and career advancement are directly dependent on appearance. Or rather, from the ability to present yourself correctly and create a dimensional image.

There are no unimportant things in business. Everything that surrounds a person works either for him or against him. The dimensional image of a business person will differ from the image of an athlete or an artist. It is distinguished by the special thoughtfulness of all elements, the general restraint of colors and discreet elegance. An important factor is the cost of the costume and accessories. The high cost of the image should not be conspicuous, but at the same time be quite noticeable.

Business image of men

A man engaged in business or making a public career must consciously form the right appearance. He should take into account all the necessary components to always be on top.

Business attire is a suit combined with a shirt and tie. It is very important to choose a jacket and trousers according to your figure. They should be slightly loose and of optimal length. Pants should not open the ankle, but they should not touch the ground either. The sleeve of the jacket should be up to the bone of the wrist, so that the cuffs of the shirt can be seen. The color should be chosen based on the season. For autumn-winter - dark, for spring-summer - light. You should avoid pure black and boiled white - these shades are too specific.
Business people wear long-sleeve shirts and a tie for a suit.
Shoes should be seasonal, with a closed toe and must be laced. Sneakers, moccasins, Velcro slippers, sneakers are not allowed.
A business man should carefully monitor the condition of his hands and especially nails, dirty nails with burrs are unacceptable. Of the jewelry on the hands, an engagement ring and high-quality expensive watches are acceptable.
Hair must be well-groomed and neatly trimmed.
For business documents and personal belongings, you should purchase a high-quality leather briefcase.

Business clothes for women and other features of the overall image of a business woman

It is much more difficult for women who make a career to create an appropriate business image for the situation. Most often they have more choice, but this is often confusing. In addition, any lady wants to look quite feminine and at the same time feel comfortable in a working environment.

To fit into the work image, business attire for women should meet the following parameters:

A calm color scheme should be maintained: darker in winter, lighter in summer. Bright colors in clothes are allowed only in accessories, for example, a neckerchief.
Clothing should not be translucent. When in doubt, look at the wardrobe detail towards the bright light. Choose thick, lined fabrics.
Women do not have to wear a business suit, but attention should be paid to the general appearance of the outfit - it should be sufficiently closed.
In a working environment, bare shoulders, open necklines, miniskirts, overly tight trousers and other elements that make the image frivolous are unacceptable.
Shoes should be selected with a closed toe and heel. A heel is not a mandatory attribute of the image of a business woman.

When creating a business overall image, a woman should pay enough attention not only to clothes, but also to the image as a whole:

Hair should be natural color. If you use paint, then shade the roots in a timely manner. It is permissible to wear shoulder-length loose hair, provided that it is styled in a neat haircut, otherwise it should be collected.
Neat and discreet makeup for a business lady is an essential element of the image.
Jewelry should be small. Gold and precious stones are unacceptable to wear in the daytime, with the exception of a wedding ring. The ideal option is semi-precious stones and high-quality jewelry.
The aroma of perfume should be soft and unobtrusive.
The hands of a business woman should be well-groomed, with a neat manicure. The decorative coating on the nails should be discreet.
Choose your business accessories carefully.

The influence of physique on the image

One of the most important elements of the dimensional image are bodily parameters. Unconsciously, we perceive and evaluate people based on their physique. A large person seems more significant and inspires confidence. However, an overly large body begins, rather, to frighten and inspire distrust.

With the right choice of wardrobe, you can slightly smooth out the first impression. It is worth striving for average parameters. If you are overweight, you should contact nutrition and sports specialists, this will help normalize it and definitely improve your business image. The most trustworthy people are fit and athletic.

Perception of hairstyle and its influence on the image

Hair is one of the most important elements of the image of any person. The visual perception of the interlocutor often begins with the head. Hairstyle plays a crucial role in creating the desired impression. It sets the main sound of the image and either harmoniously combines or creates a strong dissonance.

The basic rules of a competent hairstyle for a business person:

First of all, the hair must be clean. It is absolutely unacceptable to appear in a decent society with a greasy, bad-smelling head. This is a sign of a careless attitude not only to yourself, but also to others. If there is absolutely no time for hygiene procedures, use dry shampoo.
Hair must be either neatly trimmed or tied back. Long hair, for all its beauty, creates a completely frivolous and non-working look. You should carefully monitor the haircut and visit the hairdresser regularly.
Gray hair can look very dignified, they add solidity and confidence. If you prefer to paint over or tint gray hair - regularly update the color on the roots.

The importance of the right accessories for business style

A business image is made up of many elements. Of course, the main thing is clothes. But don't underestimate the importance of accessories. They are what complete the look. Properly selected, they can greatly improve or completely spoil the first impression.

Business accessories include:

watch;
briefcase or ;
bag for other things;
pen;
glasses;
belt for trousers;
headdress and scarf;
cufflinks for men;
jewelry for women.

When choosing certain accessories for your work outfit, pay attention primarily to quality and style. Things should be concise and at the same time look quite expensive. Rhinestones and excessive brightness are unacceptable. Yellow gold items are considered a sign of bad taste. The exception is a wedding ring.

The belt and briefcase must be made of genuine leather of a single color. It is advisable to have several sets of different colors that match the season and clothing. The frame of glasses should first of all look harmoniously on the face; medium-sized glasses fit best into a business image.

Watches are one of the most important business accessories. Do not buy cheap imitations of expensive brands. You can buy a quality replica from a trusted manufacturer, but it's better to get the original. Watches are a status thing, and once you spend money, you will get quality for many years to come.

When it comes to jewelry, follow the rule - less is more. Earrings, bracelets, beads and rings should be present in business attire very sparingly. It is best to get by with a couple of elements, for example, discreet silver metal earrings and a medium-sized string of pearls. For a daytime wardrobe, it is advisable to make sets of high-quality jewelry, and leave items made of precious metals and stones for ceremonial receptions.

Errors in the formation of a dimensional image

Even fairly experienced business people can make mistakes when creating their overall image. These shortcomings can be perceived as cute features, but on the condition that they are few and not fatal.

The main mistakes in creating a business image:

Lack of understanding of fashion trends. for all its considerable conservatism, it is subject to fashion trends. For example, a few years ago it was difficult to imagine a businessman with an unshaven face, but the current reality is such that wearing a beard has become an element of style. However, trendy trends should also be avoided. This is especially true of accessories and colors.
Style element mismatch. Strict business style does not allow sports relaxation or outrageous brightness. Some indulgence is allowed in the afternoon or during a business trip. For example, a combination of strict smooth fabric and moccasins or sneakers will be a gross violation of business style. This also includes sports bags, excessively large and bright jewelry, unnatural hair color.
Failure to comply with hygiene standards. Social norms require a person to be clean. All parts of the body should be neat and well-groomed. Clothing should be changed as it gets dirty, and underwear, socks and shirts/blouses should be changed daily. At any time of the year, you should use deodorants or antiperspirants, but make sure that their smell does not mix with the scent of perfume.
Be careful when using perfume. Remember that your business partners may react completely differently to smell, up to allergies.
For a business woman, a big mistake is to completely ignore or, conversely, overdo it with makeup. Decorative cosmetics should gently and gently emphasize facial features, but at the same time look as natural as possible.

These are the main stylistic mistakes, they create a dissonance in the image, and others will no longer be able to take such a person seriously. Take a close look at yourself in the mirror and remove everything that is too conspicuous. An impeccable business reputation and business image is the key to a successful career.

Who does not need to artificially create a business image

For many people associated with the business sphere, there is no special need for the formation of a business overall image. Enough comfortable and practical clothes and suitable accessories.

These include:

phone consultants;
remote employees;
employees not directly related to customer service;
trainee students.

As already mentioned, the image of a modern business person is built on several pillars - appearance, speech, personal and professional qualities. In general, everything that allows you to talk about a person as an individual. The formation of the image of a business person should take place in stages. And in the end, every detail of your image should be in perfect condition.

1. Appearance. Meet, as you know, by clothes. Yes, and the first impression of you will begin to add up as soon as you appear in sight. Therefore, it is important to remember a few rules for a good external image of a business person:

A pair for a suit must be a tie. As an exception -

only sports-type jackets that can be worn with a T-shirt;

· a work suit, regardless of whether you are a woman or a man, should not be bright. Calm, warm tones are best suited;

colorful blouses and shirts - a sign of bad taste;

Do not mix colors in clothing. Shades should be combined with each other;

The best style for a business person is classic. But this does not mean that you need to wear everything strict and black. The modern fashion industry has given people many shades from blue to beige and brown;

In the daytime, light-colored clothing should be worn. in the evening - dark;

Don't forget about accessories. But don't dress yourself up with a huge amount of decorations and unnecessary details, so as not to look like a Christmas tree. A couple of elegant additions to the image will be enough;

· as for cosmetics for business women, here the advice is the same for everyone - war paint can turn into aggression towards your person. Make-up should be natural and natural;

Your gestures, facial expressions and posture can also be interpreted as part of the external image. Behavior can also be included here. Calmness, tact and restraint are the main attributes of the body movement of a business person. It doesn't hurt to have a sense of self-control. If you are calm in communication with others, and your gestures are relaxed and at ease, you will gain the trust and predisposition of others.

2. Speech. A good external impression can be formed about a person, but until he opens his mouth. It is worth saying a couple of incorrect expressions and the first impression will be spoiled. Therefore, it is important for a business person to be able to speak correctly:

Do not enter into a conversation if you do not know the topic in question. On the other hand, if you know what is at stake, you can show it to the interlocutors;

Respect your interlocutors. Listen carefully, be tactful and

metaphors, images and various comparisons will be a wonderful decoration for your speech;

Try to tell only the truth and do not distort the information that you own.

You will be helped ten commandments of literate speech:

1.Know the subject of the conversation. The better you navigate the topic of conversation, the more interesting it will turn out.
2. Treat the other person with respect. Respect comes in a lot of things. This is increased attention to the interlocutor, as well as your appearance, hairstyle, mood, etc.

7. Avoid accent and mixing languages.

8. Do not abuse the speaker's privilege: do not deceive the interlocutor, do not distort the truth.

9. Use the technique of dramatizing speech: speeding up and slowing down its pace, raising your voice, changing its timbre.

10. Remember that your wholeness, intelligence and humanity have great impact.

When conducting business negotiations, it should be borne in mind that speaking too loudly can give the impression of imposing your opinion on a partner.

Quiet and slurred speech will demonstrate uncertainty in the case, or maybe

to be, and in itself, will cause constant questioning and clarification.

Too slow speech will lead to the idea that you are playing for time, and too fast - that you are just "talking" to your partner.

There is an opinion that a "secular" person who knows how to behave at a party, in a theater, in a restaurant, etc., should have a "well-spoken tongue" and incessantly pour witticisms and wisdom. It turns out that this is not so. Let us recall what recommendations the great A. S. Pushkin gave regarding conversation in society:

"... Without compulsion in a conversation to touch everything lightly, with a learned look of a connoisseur, to remain silent in an important dispute and to arouse the smile of the ladies with the Fire of unexpected epigrams."

Having learned to analyze your personal characteristics, having carefully studied them, you can consciously control yourself and polish your art of conversation and business relations.

3. Professionalism. You can prove that you understand the area where you started to make a career not so much with diplomas and certificates as with your knowledge and actions. Do not discuss with others what you know and can do. It is better to prove to them with your achievements that you are a professional in your field.

There is a wonderful saying - first we work for our name, and then the name begins to work for us. The components of the image of a business person are those areas in which you need to work hard so that they start working for good. Human charm can be conditionally divided into several components - external attractiveness, the makings of leadership, resistance to stress, quick adaptation to a new environment and working conditions, self-confidence even in a circle of unfamiliar people, tolerance for oppositional points of view. And if you decide to create an image of a business person for yourself, start with these qualities.

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4. Behavior patterns

Behavior patterns- this is an integral complex of signs (speech, non-speech, behavioral), aimed at creating a certain image. A behavior model can be chosen consciously or formed spontaneously.

In everyday life, we perceive the behavior of another person as a holistic image. Expressing our position, we do it simultaneously by various means. So, wanting to show sympathy for a person, we, as a rule, will not only tell him about our feelings, but also convey them in soft intonations of voice, in a friendly look. This complex of signs forms model behavior. The model is perceived as a whole.

For example, authoritarian behavior includes peremptory judgments, a categorical tone, and characteristic gestures. Seeing a person behaving in this way, we can anticipate some of his reactions and actions.

The integrity of the model is violated when its constituent elements contradict each other; for example, sad news, which is reported with an ironic intonation.

Label models- rules of conduct prescribed by each profession. For example, the ethical requirements for a doctor and a diplomat are different. If we thoroughly know the ethical precepts, then the question arises: how to achieve this pattern, by what means? The answer to this question is provided by the strategic model.

Strategic Models in fact, they are recommendations on how to behave in order to achieve a particular goal. We invent a certain behavioral strategy, think about what words to say to the interlocutor in order to convince him that we are right, how to show him a willingness to cooperate, how to win his sympathy, etc.

The need to invent behavioral strategies is due to problems that arise in the process of communication. The effectiveness of the communication process depends on many factors that are of human nature. These include the psychophysical characteristics of a person, his mental characteristics, character traits and attitudes. Some factors are obvious and we take them into account automatically, others require special consideration. It is much more difficult to identify and take into account the influence of a person's internal positions on his behavior with a particular partner.

Consider one of the most important points that underlies many strategies - the relationship of a communication partner to himself. This is necessary because there are many difficulties in the level of self-esteem, in the ratio of self-esteem and the assessment of others. For example, if a person, by the gestures of others, notices that their feelings do not correspond to his ideas, then he is upset. Patterns of behavior appear to protect one's own "I", the so-called protective mechanisms. As a defense mechanism, insensitivity to critical remarks, the transfer of one's negative feelings to other people, the rationalization of one's own unreasonable actions may appear. These reactions interfere with mutual understanding and interaction. In order not to cause the partner to feel threatened and not to provoke him to psychological defense, it is necessary to help the person in understanding how we perceive his actions. This is where feedback plays a huge role. Feedback - it is information that we provide to others that contains our response to their behavior. Here are some theses from the book of the Polish psychologist E.

Melibrud, which reveals the conditions for an effective feedback mechanism.

1. In your remarks, try to touch, first of all, on the behavior of the partner, and not on his personality; try to talk about specific actions of the partner.

2. Talk more about your observations than the conclusions you have reached. It is possible that with your help the partner will come to deeper and more correct conclusions. But if you still want to express your thoughts and conclusions, then do not create the illusion that your conclusions objectively reflect reality.

3. Try to be descriptive rather than judgmental...

4. When describing the behavior of another person, try not to use the categories "you always...", "you never...".

5. Try to focus your attention on the specific actions of your partner in situations that took place very recently, and not on stories of the distant past.

6. Try to give as little advice as possible: it is better to express your thoughts, as if sharing thoughts and information with a partner.

7. When giving feedback to a person, try to emphasize what can be valuable to him, and not what can bring satisfaction to you personally. At the same time, one should try not to abuse the expression of feelings, not resort to emotional discharge, try not to manipulate others. Feedback, like any form of help, should be offered rather than forced.

8. Try to give your partner such information and in such quantity that he was able to use it.

9. Be careful that the moment of providing feedback is right... It is important to choose the right time, place and situation for this. Often, in response to feedback, the partner reacts

deep emotional experiences. Therefore, you need to be very scrupulous and soberly assess the capabilities of the interlocutor.

10. Remember that giving and receiving feedback is possible with a certain courage, understanding and respect for yourself and others.”

In life, each model of behavior in different people is embodied in different ways. Most of the behavior patterns in everyday life are not the object of special study, but among the many models there are those that are comprehended by people and become the subject of special study. Etiquette models are peculiar to every profession. If you thoroughly know ethical prescriptions, then the question arises: how to achieve this model, by what means? The answer to this question is provided by the strategic model. Strategic models are actually recommendations on how to behave in order to achieve a particular goal. We invent a certain strategy of behavior, think about what words to say to the interlocutor in order to convince him that we are right, how to show him a readiness for cooperation, how to win his sympathy, etc. The need to invent behavioral strategies is due to problems that arise in the process of communication.
An important psychological idea that underlies the strategic model is the idea of the need for self-submission, self-presentation. The communication partner acts in accordance with his plans, based on his definition of the situation. In order for the communication to proceed according to the desired plan, each of the participants in the communication must “present himself” in accordance with his plan. We present ourselves consciously or unconsciously, directly or indirectly.

Self-presentation in professional communication is extremely important. We should not forget that when choosing a model of behavior, we do not depend so much on ourselves, but on many external circumstances. This does not release us from personal responsibility for our behavior. Model Selection Criteria

behavior: 1. Moral impeccability. For all our inclination to a subjective interpretation of morality in society, there are generally accepted approaches to explaining such concepts as honesty, justice and conscience. 2. Compliance with the law and the order established in society. 3. Accounting for the specific situation in which the person acts or finds himself by coincidence. 4. The goal that the person sets for himself. 5. Self-critical assessment of one's own possibilities of using a particular behavior model. Any copying of someone else's style is very dangerous. 6. Sex related personality. It is recommended to display those qualities that are expected from either women or men. Women and men have enormous opportunities for non-standard choice of behavior patterns, bringing their natural charm into communication, but they often forget about it. Women are usually in a more difficult position. After all, many men are reluctant to accept their leadership, are by no means impartial about their professional data.

The skillful use of criteria for choosing behavior models, along with skillful entry into one's life roles, is one of the most important provisions of imageology. The choice of a behavioral model does not imply any insensitive standardization of human actions, i.e. the absence in them of a living temperament, peculiar thinking, originality, habits. The choice of a behavior model is the reproduction of such options that, in everyday communication, help a person become sociable, and therefore attractive.

With the typology of behavior patterns, it is possible to distinguish behavior models in official and informal communication. Behavior patterns can be active (aggressive) and passive (defensive) in nature. If we choose a certain model of behavior, a certain pattern, it is important to remember the constituent elements of this model. Ignoring some details or undue emphasis on others will not give a holistic vision, but

respectively, and adequate perception. The image of a person is formed in the process of perception by other people of his appearance, manner of communication. These components, in turn, include many details, shades and nuances, the unique combination of which determines the overall impression of a person and, in particular, his image.

body image

Each person has his own individual bodily constitution. Body language conveys much more information about us than we want it to. In turn, we can learn to understand this language and use it purposefully. If you are shy about your body or are too critical of it, this attitude will affect the image as a whole. If you have a positive body image, if you accept your body as it is, then your image will benefit in many ways. To improve your body image, you need to work hard on your body. It must be remembered that your body is constantly “talking”, and how you use body language and facial language depends on the success of the image you create. We must remember that our attitude and emotional reactions are governed by habits, which is reflected in our appearance.

It is very important to remember about posture. You can change your posture and identify those habits whose manifestation can send signals that are detrimental to the impression being made. If you learn to more accurately distinguish between these signals, it will be easier to take adequate measures.
The face is the most expressive component of the image. In popular science literature, there is a unanimous recognition that it reflects the physical and mental state of a person, the character and even the principles that guide him in his behavior. To be able to withstand life's trials, you need to accustom yourself to restraint in expressing emotions with the help of facial expressions. It is also important to remember the role of a smile in communication. People nobly perceive smiles that express

kindness or friendliness. A smiling face more often evokes disposition towards its owner. Imageologists distinguish three zones on the face: upper (forehead), middle (eyebrows, nose, eyes, lips) and lower (chin). Among these zones, the main informative source is the eyes. They have a special way of self-presentation - a look. Without seeing the eyes, we are at a disadvantage, because without visual contact it is difficult to get a correct idea about it.

Appearance

“They meet by clothes ...” - this saying briefly and exhaustively answers the question of what significance clothing has in creating an image. The ability to choose clothes for oneself, and even more importantly, to wear them is an important part of the image. Whether we like it or not, our clothes are visual multidimensional information, for example: about our economic opportunities, aesthetic taste, belonging to a professional layer, attitude towards people around us. Clothing is a kind of calling card. Your status, social role, thoughts and feelings - everything will be reflected in the costume. If a person has a “well-groomed appearance”, then he seems to radiate a positive self-esteem. When choosing clothes, one cannot ignore its functional purpose: work, home, official reception, etc. Modern clothing requirements have become less stringent than they used to be. The extent to which individuality and originality can be expressed again depends on the type of work. You can use your image to express your individuality and add value to what you do.

Now businessmen dress on a whim, relying on their own taste, perhaps listening to other people's advice. No study proves that a well-dressed entrepreneur closes more profitable deals, but you can vouch for the fact that every successful businessman

looks flawless.

Thanks to the effect of accessories, a woman can always give her visual image a special charm. A very important element in the visual image is makeup. Turning to make-up, you need to be sure that you have an artistic taste, a systematic vision of the image, an objective assessment of your capabilities. A hairstyle makes a woman attractive, and a man gives character.
The image of personality is a polyphonic work. Its constituent components are those positions that have been stated. If any of the components is removed, then the entire composition of the image will be disrupted, and as a result, an attractive personal image will be destroyed. That is why it is very important not to miss a single element of the components of the image. An image is an external reflection of a human image, a visual and expressive “cut” of its personal characteristics. Creating an image is associated with creating an attractive image. Doing yourself is the hardest job. This is due to the fact that the image is a kind of brand name (the better it is presented, the higher the person's reputation). It should be borne in mind that it is reputation that is the key to solving many business and life problems.

Similar information.

In our world, clothes are literally always met - when applying for a job, when concluding business deals, when entering a university. Image plays a huge role, misleading your rivals or future partners. Therefore, it is best to create the image of a successful person before important meetings - he certainly guarantees you half the success!

The image of a successful person is not only in the appearance of a person. It contains many important details that help create a pleasant, deceptive first impression. And it is up to you whether to maintain this impression throughout the acquaintance or not.

The image of a successful person for each case, profession or even personality consists of different components. But still, a few main points are present in the view of each of us:

1) Appearance.

As we have noted before, they meet people, of course, by their clothes. Therefore, appearance is very important when creating any image.

The image of a successful person implies a “successful” appearance - a snow-white shirt and a trouser suit in perfect condition. If you don’t have one, and there is an important business meeting ahead, be sure to rent it! And the more expensive the suit will look, the better.

Don't forget about accessories. For example, stylish expensive watches. Again, borrow one from someone else if you don't have one - an expensive watch tends to be an indicator of the high status of its owner.

But at the same time, show good taste. Hanging up with expensive trinkets from head to toe and sparkling with rhinestones in clothes is more of a bad taste than a stylish combination.

2) Self-confidence.

A self-confident person will a priori become successful. Even without creating an image, he will rapidly move towards his goals and achieve the intended results.

If you are not a very confident person, be sure to practice in front of a mirror before an important event. Such easy things as looking forward, not at the floor, straight posture and a smile on your face will help you become a completely different person.

A little secret: when concluding business deals, you can even act a little self-confident, just a little bit. You just need to know your worth and firmly stand your ground, then you will definitely achieve your goal.

3) Successful habits

A successful person necessarily has some life rules that are strictly followed, and thanks to which he gets what not everyone gets.

A successful person always knows the value of time - both his own and someone else's - so he always comes on time. A successful person is always polite and courteous to others - this wins you over and expands the circle of trust among people. Well, of course. A successful person has order in everything, starting from his appearance (which we have already written about), a cleaned apartment and a clean car, ending with the order of thoughts in his head.

If you find it hard to follow these rules, get yourself an organizer in which you will write down all the necessary things. So you will not forget about anything, you will first do what you need, and you will have more time for what you want - for yourself. And this is the privilege of a successful person.

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Business reputation and image is the first information that your potential partners, clients and employers have. That is why it is so important to know the components of a business image, as well as to understand the basic rules and methods of building a reputation and image of a true professional.

In this article we will talk about the image of modern.

Ethics and image of a business person

The concept of business image appeared relatively recently - this term appeared in the second half of the twentieth century. At the same time, the first mass studies of the influence of the image and style of a business person on the success of his business began. Of course, the importance of the external image for businessmen, politicians and public figures was known much earlier - already in the Middle Ages, Nicollo Machiavelli substantiated in his writings the importance of forming an image corresponding to the activity (“masks”, “masks”). It is important to understand here that the task of the image is to create a favorable impression and emphasize your positive qualities, and not to hide unprofessionalism, meanness or lack of moral principles, because sooner or later the truth is always revealed, and here no image will save you from the stigma of a hypocrite and a fraudster.

The etiquette and image of a business woman are inextricably linked - after all, in order to make a favorable impression on business partners or clients, you will need not only professional skills, but also the ability to “present yourself”, behave organically in society, at official events, dinners, corporate celebrations.

How to create an image of a business person?

Women's business image includes several components:

outward attraction. Properly selected clothes, hairstyle, makeup, well-groomed appearance - all this contributes to the formation of a positive external image;
professionalism. Theoretical knowledge and practical skills in the field of professional activity are also an integral part of the image. It is impossible to maintain the image of a business woman for a long time, using only appearance and charm;
inner mood. Goodwill, tact, attentiveness towards others, tolerance - these features help to quickly "join" the desired social environment, establish friendly relations and make acquaintances;
speech and manners. A high-level professional must be able to communicate with people, know the rules of etiquette and follow them. Of course, extra-class specialists can afford to be a little extravagant, but still their activities will be much more successful if they are guided by generally accepted norms of behavior;
entourage. The importance of accessories, small details and even the interior of an office or study is not inferior in importance to other components of the image. After all, it is precisely on the basis of the characteristics of the company's office that its clients and partners draw conclusions about its success, efficiency and reliability;
biography. It would seem that you can change in your own life history? After all, you can’t bring back the past, and you don’t choose your parents and relatives. Meanwhile, a business person has the right to independently choose what to hide from his past and what to present to the public.

To create a business image, a girl should first of all remember the need to harmonize the external, internal and professional components. It is not necessary to wear a black, blue or gray pantsuit all the time - a couple of bright accents in clothes will not hurt. If you are not too confident in your own abilities regarding the creation of an external image, contact a professional stylist or image maker for advice. The main thing you should pay attention to when choosing clothes is your company and your own type of appearance. Choose 5-7 base colors, and 4-5 additional bright shades. Mixing them together and creating different combinations, you will always be able to look fresh and fashionable, at the same time, without going beyond the business style.

You can see examples of clothes that help form an attractive business image in our gallery.