The image of a business person. The appearance of a business man
Plan
1. Etiquette in the culture of appearance
2. Appearance of a business person
3. Suit of a business man
3.1 Jacket, shirt, tie
3.2 Men's shoes
4.Business woman suit
5.Accessories
Literature
1. Etiquette in the culture of appearance
Seeing a person for the first time, people involuntarily pay attention to his appearance. “Clothes make up ninety percent of what people see in front of them when they look at you,” emphasizes Debra Guy Cox, Image Consultant. Clothing affects others, because, regardless of the consciousness of a person, it is instantly fixed by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office. Appearance, as a rule, reflects the inner, moral content of a person. “People judge us — that is, who we are, where we live and where we've been — based on just looking at our clothes,” says Cox. The culture of a person is emphasized by his clothes. It is, in a way, a calling card of a person. Clothing carries information to partners in communication about a person, his tastes, belonging to a particular social or professional stratum.
Tastefully selected clothes, accessories, a neat appearance make him confident, collected, energetic. It was not for nothing that Rockefeller began his business by buying himself an expensive suit with his last money and becoming a member of a golf club. “The ability to dress is more important than the ability to enter a room or the ability to bow. Nothing is more conspicuous than the clothes of a person, ”they instructed in the old days. Looking at an entrepreneur for the first time, they immediately form an impression of him and his well-being. The color of the clothes matters a lot. Exposure to color is a powerful psychological irritant: it can calm down, set up partners in a “businesslike way”, in a certain situation it can cause hostility or, on the contrary, positive emotions. Color signals are perceived by partners at a subconscious level. This explains the "secret" power of their influence. According to M. Luscher, the creator of the color test widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists. Clothing must correspond to the place, time, nature of the event. It must be worn correctly. The lighter the suit, the better quality it should be.
2. Appearance of a business person
The appearance of a business person is the first step to success, because for a potential partner his suit serves as a code indicating the degree of reliability, respectability and success in business.
Only those who are well dressed and well-groomed, who have a sense of taste for imera, evoke trust. It can be said that in the field of business they are “greeted by clothes”, and only then they evaluate other qualities - punctuality, clarity, qualifications, loyalty to the word, etc. That is why there are many requirements for the appearance of a business person, his everyday suit (not to mention solemn occasions).
At the same time, you should not try to suppress your partners with the richness of your appearance, which testifies to your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains, and bracelets, a conspicuous watch, or a garish tie can only cast doubt on your seriousness.
True, there are regions (for example, the Arab East) where it is not only allowed, but even required from a businessman to demonstrate luxury as a clear evidence of his prosperity. Such “signs of success” are monogrammed platinum lighters, watches with diamonds, and cufflinks with precious stones, and super-expensive cars.
3. Suit of a business man
A business suit is like a business card of a businessman. No business suit - no for the community of business people and the businessman himself. Not without reason, in the distant 19th century, the future billionaire Rockefeller began his path to success with investments not in business, but in himself: he spent literally the last money on two important acquisitions: the first acquisition was an expensive business suit, the second was a membership card in a prestigious golf club. The suit created an image, the card gave acquaintances or personal connections. He was a wise and far-sighted man, this Rockefeller!
Both for the first contact and for subsequent business meetings with important domestic and foreign partners, it is worth putting on a carefully cleaned and pressed suit with a light-colored shirt and matching tie.
You should not appear at business meetings in jackets, sports trousers, jeans, as well as in leather jackets, which self-respecting businessmen wear at best on country walks.
However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a heavy metal concert may flaunt an earring in his ear and have a hairdo in the form of a ponytail grabbed by a ribbon. And a bohemian-colored jacket and silk neckerchiefs are quite befitting an art dealer.
Successful businessmen pay close attention to details and meticulously consider them in their conclusions. For example, a monstrous impression is made by short, folded socks that open the white calves of a businessman when he sits with his legs crossed. Clean and hole-free socks are especially needed in Japan, where you have to take off your shoes when entering a house or restaurant.
A stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie spoil the impression.
We must not forget about shoes - dusty and cracked shoes can ruin the impression of even a decent suit. It is necessary to discard the ingenuous domestic habit of complementing a suit jacket with a tie with sandals, from which filament socks peep out, to avoid too odorous colognes and aftershaves. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This should make the partner think that you will be so “tight” in business.
3.1 Jacket, shirt, tie
Outwardly, a businessman is easy to distinguish from all other men: he looks confident, stable, dressed quite conservatively. If a rich loafer chooses expensive and sophisticated clothes with a claim to chic, people of free professions - non-standard, workers - simple and reliable, young people - sports, then a business man is unthinkable without a men's suit, which in its entirety consists of a "troika" (jacket, trousers, vest ), and in the standard - the same without a vest.
Clothing forms the appearance of a business person. It attracts the attention of people concerned with interpersonal relationships. In the words of Alison Lurie, author of The Language of Clothes, "…sociologists tell us that fashion…is a sign language, a non-verbal communication system." The main thing in men's clothing is a suit. The most common styles of men's suits are: English; European; modified European; American "bag".
A mandatory accessory for a classic men's suit is a jacket. It must be worn on every visit.
The bottom button of the jacket is never fastened. The rest must be buttoned up in an official setting - on the podium, at the entrance to any room, etc. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table or in the auditorium. You can take off your jacket at official events only after the host, the honored guest - in a word, the first person at the reception, has done it. And if this very first person, despite the sweltering heat, as if nothing had happened, sits in a jacket, those present of a lower rank can only mentally send curses to this chump, immune to heat and other people's problems. Only when visiting close friends, you can take off your jacket without waiting for the host to do it. But first you should ask the owner for permission to do this. In late autumn, winter, early spring, in the evening it is better to wear a dark jacket. In the daytime and summer, a light-colored suit is preferable, in the heat, a cotton one. The suit can be plain, as well as small stripes or checks, but without sharp contrasts. For business negotiations, it is recommended to wear plain suits in gray, dark gray, dark blue or black. The most common in the business world is a two-piece suit, but a three-piece suit is allowed. The black suit is designed for the most solemn occasions. All other details of clothing are matched to the suit.
The cut of the jacket - double-breasted or single-breasted, with wide or narrow lapels - depends not only on fashion. A single-breasted jacket with two buttons shows the mobility of a businessman, his reaction speed, dynamism. A double-breasted jacket speaks of the ability to retain achievements, the reasonable distribution of funds or investments, reliability and durability in any cataclysm. Double-breasted suits are contraindicated for all overweight people, even normal or relatively tall people. They make their owners real fat men.
In addition to the width of the smell, jackets are also distinguished by the presence of cuts, which can be two, one or none at all. A jacket without a slot is called European. He looks attractive only on slender men. For fat men and even men of normal build, but with a tummy or wide hips, the European type of jacket is contraindicated. He ideally sits only on tall and thin people. And then if they are standing. You can sit in such a jacket without inconvenience, only by completely unbuttoning it.
The American jacket with one slot is more comfortable when walking, less connected with the build of a person. But it is also not very comfortable: in order to sit down, it must be unfastened. The most reliable in this regard is an English jacket with two slots. Sitting in it is quite easy, because the back of the jacket immediately diverges to the sides and does not interfere with the landing. It can not be unbuttoned completely. The fact is that it is customary to never thread the bottom button into the loop so as not to interfere with free movement.
The jacket with two slots allows you to get up and sit down easily and freely. It is probably necessary to proceed in the choice on how mobile your work is, and on the features of your physique. The cut of the jacket in all other respects should simply meet your idea of \u200b\u200bcomfortable and uncomfortable, that is, the feeling of comfort or discomfort when wearing a thing.
A business man for various events must have at least three suits and 12 cotton shirts of various colors, mostly pastel. They should match the suits in tone. Be sure to have white shirts, but white icy color. A thin strip or a cage is allowed. A motley shirt does not match a suit with a pattern. Never wear a striped shirt with a plaid suit and, conversely, a plaid shirt with a striped suit. The darker the suit, the lighter the shirt should be. The perfect shirt for visits of all levels is white. But the most harmonious combination and the best shirt do not make a good impression if the shirt is dirty. The freshness of a shirt is its most important characteristic. The sleeve is long. The shirt collar is classic. However, the choice of collar is important for men with a non-standard neck and face shape. In slender men with long thin necks, tapered collars (with close angles) or long and pointed collars emphasize those features that need to be muted. They look better with wide collars. They sort of widen the neck. Men with a full face and a short neck look more spectacular in shirts with narrow collars. Collars with an eyelet and a high neck are good for men with a medium neck.
On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds or yokes. Let's say one patch pocket. Usually there is a logo (word trademark) of the manufacturer on the pocket.
John T. Molloy writes in Dressing for Success: "If you have the intention of taking everything I have written in this book seriously ... then you will never, in your entire life, wear a short-sleeve shirt to a business meeting, no matter whether you are a recent worker as a simple courier or you are the president of a company.The short sleeve is a symbol of the lower social stratum of the middle class and therefore cannot evoke feelings of respect and power purely psychologically.
Elegant shirts should be without pockets, but if they are, then it is not customary to put anything in them. The corners of the collar, when tied with a tie, should not lag behind, as in cheap shirts. The cuffs of the shirts are simple, fastened with a button, and double (French), fastened with cufflinks. Double - give the image a gloss. Due to the width and details of such cuffs, the arms do not seem long.
Particular attention is paid to the tie. A tie is a mandatory addition to a plain shirt. With a suit with stripes, plaid, etc. a solid color tie goes well. And with a plain suit - a tie with a pattern, motley. If the shirt is not light-colored, you need to make sure that the tie is combined with its color. Only a plain tie is suitable for a bright shirt with a pattern. In all cases, the tie should be darker than the shirt. The color of your business partner's tie can help you determine his character, mood, and position in these negotiations. Bright red ties express expressiveness, some inconsistency. The combination of bright red with yellow - looseness, perseverance in upholding one's own point of view. A red drawing on a dark background can indicate self-confidence and determination. Blue, dark brown colors with the addition of red and a little bit of emerald indicate goodwill, readiness to take into account the opinion of the opponent. Gray-pearl colors emphasize the ability to control feelings. Poisonous greens combined with yellows may indicate some alertness. Blue ties radiate calmness. A black braided leather tie indicates a desire to be elegant, attractive. For business negotiations, it is better to choose gray-pearl, blue-red, maroon ties. Graphic ties are recommended. Such a color scheme will set your interlocutors in a businesslike mood, emphasize your respect for them. But a bright tie with an avant-garde pattern will create a feeling of emotional pressure among your business partners, will annoy and distract them. It is also recommended to use a set of identical colors of a tie and a handkerchief (the tip of which looks out of the breast pocket). For an evening dark suit, a silk tie is best suited. A synthetic tie is only worn with a leather jacket. Bow ties appear only at official events. Cloth black tie is appropriate only at funerals and memorial ceremonies. It is not customary to combine a tie with a sports, woolen shirt, with any shirt that is worn outside. The width of the tie should be directly proportional to the size of the jacket, i.e. the wider the shoulders of the person, the wider the tie should be. The tie must not be allowed to hang below the waist. But too short is also unacceptable. It should just not reach the buckle of the trouser belt. And, of course, the tie must be tied neatly and correctly. Ties made of thick material should be re-tied each time.
3.2 Men's shoes
Not only a tie, but also shoes indicate the social status and luck of a man. In all business etiquette manuals about shoes, the following is written: they should be expensive, conservative in appearance, with thin soles, black or dark (for a dark suit) and the appropriate shade for a light suit. But above all, shoes should be comfortable. So if the seller in the store assures you that this is the same model that is ideal for a business suit, then, having figured out its purpose, check how comfortable it is on the leg, and do not forget for what purpose you are purchasing it: if you only wear indoors, then the choice is fair, but if you have to walk in these business shoes on our sinful earth and in the slushy season, then you should think about whether your shoes can handle rain, snow or mud. Otherwise, you run the risk of soon giving expensive shoes to the nearest garbage dump.
The suit is elegantly complemented by light low shoes with lacing made of genuine leather (top, bottom, insoles). Boots are worn with outerwear: black lace-up boots, classic black leather low shoes with laces. Moccasins are possible if they are made of first-class genuine leather and are simple in style. Do not wear shoes with high heels, as well as patent leather. A business man does not wear velor shoes. They are not allowed in business. Patent leather shoes only match the tailcoat and tuxedo.
You still won’t be able to get rid of “shoes for all occasions”. For cold seasons, you will have to choose winter and autumn shoes, for summer - summer shoes. But in all cases, shoes should look expensive and prestigious. This does not mean that she needs an extravagant style, although today there are very bold decisions in the world of men's shoe fashion. Men's business shoes are simple, that is, they should not have various kinds of inserts of a different color, additional straps, buckles, emblems and other details that are good in youth fashion, but do not correspond to business style. Shoes should always be immaculately clean, both inside and out. During the day, the leg releases 200 ml of sweat. A business man wears thin woolen socks. By absorbing sweat, these socks stay dry to the touch. Socks should be long. In this case, putting one foot on the other, the naked body (erogenous zones) is not visible from under the trousers. It is unacceptable that the bare part of the leg is visible. Long socks add elegance to the leg. Socks with laces are undesirable. The color of the socks creates a transition from the color of the suit to the color of the shoes, combined with them. Dark solid colored socks are preferred. White socks are not allowed. They are worn mainly by athletes. We read about this in one of the commandments on how to dress a novice businessman at a business school in Frankfurt am Main: “A gentleman wears white socks! A businessman, if he is a gentleman, - too. The basic principle of choosing a business suit is simple: men's clothing should fit well and the person in it should be comfortable. So when choosing a business suit, it is recommended not only to put it on and stand by the mirror, but also to walk around, sit, even bend down, evaluating the suit not in static, but in motion. Also, if you choose a comfortable suit, be sure to check that you are comfortable even when the pockets are not perfectly empty. If they are provided, then they exist for something. At the same time, pockets that are no longer empty should not bulge and protrude.
4.Business woman suit
A woman's desire to be noticeable is her deepest need. The color of the costume can increase or decrease the aura of power and charm of a woman. The requirements for the clothes of a business woman, in principle, are not much different from the requirements for the clothes of a business man. However, business etiquette allows a woman to deviate from strict male standards. For a woman - a businessman who wants to succeed, it is very important to remember her appearance.
Business attire is distinguished by classic cuts, discreet colors, and versatility. Evening dresses made of sexy chiffon and luxurious trouser suits with patterns reminiscent of impressionist paintings are quite suitable for a cocktail party, but the appearance in such outfits at work means the collapse of a career. A women's business suit can be of traditional colors (red, yellow, brown, green, blue, white, black), almost any color, except for bright shades and sharp contrasting combinations. The best colors for a business dress are dark blue, tan, beige, dark brown, gray, medium blue, light blue, etc.
The black business suit has recently been pushed out. It is suitable for conferences, council meetings and other events that are more solemn than normal work activities. All over the world, the basic clothing for work is a suit. The dress can be afforded only in the heat and only in one color.
In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is desirable to change toilets often, because the same thing, worn every day, bothers and “extinguishes” the mood.
It is impossible to excessively shorten the skirt, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may happen that men, instead of listening to you at business meetings, will consider your merits. In addition, they may get the impression that you first of all offer to make sure of the beauty of your figure, and not your business qualities.
A woman's clothing should correspond to the place, time, nature of the event. You need to know how to wear it correctly. For example, it is not customary to receive guests or go to guests in evening dresses during the daytime. For this occasion, an elegant dress or dress-suit is suitable, but not a jacket and skirt. Good taste requires the ability to combine existing clothes. The set can be supplemented with a new skirt, jumper, scarf, scarf.
The skirt is worn with a leather belt, matching the color of the suit. If a woman has a high waist, then the color of the belt is matched to the color of the blouse, if it is low - to the color of the skirt. A business woman should not wear a cheap or ill-fitting jacket. The lowered, shapeless shoulders of the work look sluggish and helpless. Therefore, small hangers are used. But at the same time remember that the shoulders narrow the sides. A buttoned jacket should be comfortable and true to size. Its optimal length is not lower than the hips. For women with a high waist, long jackets are recommended, for women with a low waist, short ones. Do not forget about the direction of fashion.
Blouses should be simple, elegant and look expensive. The complex design of the blouse does not harmonize with the business jacket. Ruffles, lace give femininity. Transparent or tight-fitting blouses are suitable only for a jacket. Summer clothes should be made from natural materials or with a small amount of synthetic or acetate fibers.
Knitted jumpers, vests, etc. are excluded from business clothes. A full person looks even fuller in a suit or dress made of transverse striped fabric, with a large pattern, very light. They fill any figure with a skirt in the shape of the letter "A". In wide puffy skirts, tall women do not make a business look. It is better to wear a long skirt cut along the oblique line.
For women, shoes are an essential part of the toilet. The most elegant are boats with closed toe and heel. In the business world, white shoes are unacceptable. They look cheap and are not a symbol of success. Shoes of ivory color, beige, beige-gray, etc. are desirable. Dark shoes are suitable for dark dresses. Shoes with colored details, “metallic colors”, with decorations are unacceptable in the business sphere. Shoes with flared heels, as well as closed shoes, are worn only with trousers. Patent leather shoes are preferred in the evening. In the summer, sandals with an open heel, but with a closed toe, are acceptable. As a rule, stockings and tights are combined with the color of shoes. They must not have a drawing. Dark-colored shoes and stockings visually reduce the feet.
Hairstyle, makeup, jewelry should organically complement your business suit. The hairstyle should be strict, but at the same time elegant. Decorations should be as few as possible, but at the same time, they should not be abandoned at all. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive than decorative cosmetics. Perfume should be used in such quantity that their smell is barely noticeable. And, of course, it must be good perfume.
The most important thing is your individuality. It's not about how you dress, but how you feel. If you are calm, self-confident, if you smile and listen attentively to the interlocutor, do not overdo it with little female tricks like “eye play” or “accidentally” naked knee, you are guaranteed success. However, women's tricks sometimes do not hurt. Novse in moderation.
5.Accessories
A business person always has high quality accessories that he can only afford.
A woman's handbag or case should be made of the best grades of genuine leather, as well as a briefcase, folder, purse (wallet) - for a man. A portfolio is essential for every successful person. Folders are used only for internal use (meetings, meetings, etc.).
In the business sphere, a woman must definitely wear a watch, otherwise she makes it clear to others that she does not value time. Watcheson prefers with a clear dial, classic design. They are selected according to the fullness of the wrist. Small watches are small, large ones are heavy and uncomfortable. Electronic clocks, as well as those with a pointer, are inelegant.
Watches are the most important, expensive and prestigious accessory of a business man. In a classic business style, preference is given to elegant mechanical watches with hands ... Quartz ones are more practical and easy to use, but mechanical ones are more prestigious. The image of a man is distorted by watches made of plastic, rubber, with various decorations, emitting ringing, squeaking, with an indistinct dial. Convenient watches, in which the glass is on the same level with the case. The convex glass is subjected to the most friction, darkening the dial. The strap is recommended in calfskin or imitation crocodile, as well as a metal bracelet. A pocket watch is worn with a tailcoat. In the business world, it is customary to wear gold, silver, pearl or combinations of jewelry. Jewelry with precious stones is worn only in the evening. Rings should be in harmony with the toilet and appearance of the owner. They are usually worn on the ring finger. It is undesirable to wear small rings, as they cut into the finger, leaving a deep mark that remains for a long time, even if such rings are no longer worn. A ring worn on the little finger shortens and widens the hand. Small elegant rings significantly emphasize the width of the hand. A ring on the index finger is a sign of bad taste. The grace of the hand emphasizes a small stone in a thin frame, a large one always emphasizes only its own beauty. Any rings look good on a narrow hand with long fingers. On such a hand, a ring with a stone in a convex setting looks beautiful even on the middle finger. Rings with stones of saturated colors are suitable for all hands, and soft, transparent ones are for swarthy ones. Jewelery on men has a deterrent effect on customers. It is allowed to wear two rings: a wedding ring and a signet. Preference is given to jewelry made from the most "male" precious metal - platinum. Cufflinks in a men's suit should be gold, silver, mother-of-pearl, possibly with natural stones of a delicate color such as "Onyx". Artificial materials are unacceptable. It is desirable that the cufflinks are combined with a tie clip. The frame of glasses should not exactly copy the shape of the face, but only preserve its line. The upper part of the frame should be in line with the eyebrows, and the eyes should be located in the middle of the glasses. The frame should not be wide and below the middle of the cheeks, that is, below the level of the nostrils, so as not to distort the formula. It is good when the frame of glasses is in harmony with the color of hair, eyebrows, clothes. For dark hair, dark eyebrows choose a dark frame. But remember that a heavy dark frame enlarges the nose. A metal or softly tinted plastic frame is suitable for blond hair. The handle of a business man, as well as women, pay attention no less than to other accessories. Along with a Swiss watch and elegant glasses, a good pen is one of the things that can reveal the true social status of its owner. Among the prestigious companies that produce expensive fountain pens, the most popular in Russia are Parker, Sheatter, Mont Blanc and Cross.
Literature
1. Business communication. Business etiquette: Proc. manual for university students / Author-compiler I.N. Kuznetsov. - M.: UNITY-DANA, 2005. - 431 p.
2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok. - Publishing House of the Far East University, 2005.- 200 p.
3. Elizaveta Bazhenova "Business etiquette: why you need to behave this way and not otherwise."
4. 30 main rules of business etiquette / Auth. T. I. Revyako - M .: AST .; Mn.: Harvest; 2005. -96s.
Appearance characteristics
Social role purpose of clothing
Influence of color in clothes
Men's business suit
· Women's Business suit
"They meet by clothes ...". This proverb briefly and exhaustively answers the question of the importance of clothing in creating an image. The ability to choose clothes “for themselves”, and even more importantly, to wear them in a good mannered way is an important part of image.
Clothing is a kind of calling card. It has a psychological impact on communication partners, often predetermining their attitude towards each other. Why does clothing acquire such significance that the whole image can be instantly destroyed by an incorrectly chosen detail?
From time immemorial, clothing, in addition to its main functions - protection and decoration - carries information about the owner, a kind of code that must be able to read. An experienced eye will immediately notice how skillfully you are dressed, whether the suit suits your figure, whether it suits your character and temperament, whether or not it helps to hide flaws, whether you can understand and feel the situation in which you are. Your status, psychological characteristics, social role, thoughts and feelings - everything will be reflected in the costume.
I would like to emphasize that it is very important to remember two important concepts proposed by the Swiss psychologist Max Luther: "aesthetic elegance" and "psychological elegance".
Aesthetic elegance- when each element of clothing is matched in color, shape, pattern and all elements are consistent with each other.
Psychological elegance- the ability to create your own harmony, "zest", inherent only to you. By combining these two concepts, you will be able to dress individually and tastefully, feel comfortable in the “second skin”, knowing what you want to tell the world about yourself and what kind of reaction you will receive in response.
First of all, it is necessary to note the social role purpose of clothing. So, there is the concept of "white collar", "blue collar". Many people know that it refers to the technical intelligentsia and departmental officials. A number of enterprises have branded clothing. It is characterized not only by a certain style, but also by a variety of colors. In such enterprises, workers, employees and managers can easily be distinguished by work clothes. By the way, this disciplines employees, facilitates their communication contacts.
Of course, it is impossible to absolutize the importance of clothing in our life. However, let's not forget that it is expressive, attracts the eyes of people, causing them specific emotions.
One of the self-serving principles of a business person strongly recommends that if you want to be in the forefront of business people, your clothes today should correspond to the position that you would like to occupy tomorrow. So, a leader simply needs a respectable appearance, and some conservatism in his clothes is usually perceived as a symbol of stability.
Clothing can say a lot about our personality. For example, extroverts prefer unusual outfits, while introverts prefer sophisticated ones. The first prefer bright colors, and the second - cold. Extroverts love a lot of jewelry, while introverts have a simple and modest style.
1) with her functional purpose(work, home, guests, official reception);
2) with your age;
3) with their physical data.
The cut of clothing determines how the shape of the body will look. Even a thin person will appear fuller if they wear a square-shouldered jacket and wide baggy trousers. The right choice of clothing cut can often hide what we consider to be figure flaws.
If you do not want your clothes to distract the interlocutor from you and what you are saying to him, avoid outfits with an excessive amount of detail - pockets, locks, complex collars, shiny buttons.
Color also creates emotional associations. Warm, bright, light colors (such as red and yellow) "advance" and can make you prettier and friendlier, while cool, gloomy, dark colors (such as black, navy, gray) "retreat", create distance, and you will look more powerful and impregnable. Warm, neutral colors (beige, brownish yellow) give the impression of great accessibility.
Brightly colored clothes can overwhelm a person, especially if they themselves have pale skin. But it's even worse if people pay attention to your flashy clothes and don't look at you.
The most important color is the one closest to the face. Shirts, blouses, ties should be of such shades that suit the complexion and decorate it. So, if a person wants to emphasize the whiteness of his face, he should wear red clothes, but the yellow color will give a purple tint to the whiteness of the face.
Bad taste, extravagance, non-respect of seasonality and simply carelessness - these are the characteristics of clothing that are detrimental to the image. They cross out many of the wonderful qualities of people and create a false impression of them.
How can you strike a balance between the need to maintain certain standards in clothing and the desire to express your individuality? Only by developing a sense of proportion, and creating a holistic external image.
There is such a thing as “dressing with taste”. It is universal in its interpretation, because the tastes of people depend on many circumstances: common culture, material resources, age, ethno-psychological characteristics, etc. In addition, there is a certain standard of "good taste" that must be reckoned with. For a long time, “dressing tastefully” meant dressing strictly and in a monotone. During the democratization of tastes, one can dress differently and in an original way, but one should observe the ensemble principle, take into account one's kinesic data, the aesthetics of the time, social status, and the specifics of professional activity.
Undoubtedly, there are features of a business suit for men and women.
Men's business suit.
In the ensemble of business men's clothing, a shirt occupies a special place. You can have a pair of suits and a pair of jackets with trousers, and this will be enough to look spectacular and fresh. But on one obligatory condition: to have at least a dozen different shirts in your wardrobe. At one time, white shirts dominated, but today color television clearly demonstrates how unreliable a white shirt is in “sculpting” an image. Of course, there are situations when, according to etiquette or ritual, it is necessary to be in a white shirt. However, men look much more advantageous in those shirts that best set off the face and harmoniously combine with a tie.
The main decoration of a man is tie. Looking at a tie, you can accurately assess the taste of its owner. An elegant suit may go unnoticed, a beautiful tie never. The choice of color, pattern and size of a tie allows a man to show his personality and sometimes his mood. But the desired effect is achieved only by choosing the right tie for the suit: the dominant color of the tie should repeat one of the tones of the suit.
A solid color tie goes with any shirt and any suit. It is only important to follow the harmony of color.
A tie with polka dots is also popular, but more elegant than a plain one. The main background of the tie should dominate the color scheme of the clothes. The color of the polka dots on the tie is desirable to match the color of the shirt. The most common is a dark blue tie with small white polka dots, it gives men charm. The smaller the polka dots, the more refined appearance.
For business attire, a tie with dark, clear diagonal stripes also works well.
Conservative ties (with circles, rhombuses, triangles) are indispensable for a person with an authoritative position. With their severity, clarity of lines, balance, such ties emphasize the position of its owner.
A tie with a variety of patterns is perceived by others playfully, so it is not recommended to wear it to a serious business meeting. But on the other hand, he can bring freshness if a man is dressed in a dull, gloomy suit. The variety of tones in the abstract pattern suits almost any costume, especially when traveling and on long-term business trips.
Pretty spoil the business look of a man ties with images of symbols, emblems, with newspaper text and "masterpieces" of painting. Business people should avoid black, purple, purple colors, intersecting and overlapping patterns, very short and massive ties (the latter are especially not suitable for overweight men with a short neck).
The best material for ties is silk, wool and cotton. Looks great synthetic fabric under silk. Silk ties go with a variety of fabrics and are suitable for any occasion. Cotton ties are worn mainly in summer.
The length of the tie should be such that, when tied, it slightly covers the buckle of the waist belt.
An important role in a business suit men play socks. They are matched first to the tie, then to the color of the pants, and finally to the color of the shoes. It is advisable to choose socks in a darker color than the suit (at least one tone).
The length of the socks should be such that not a single centimeter of bare skin is visible (especially when a man sits with his legs crossed) and that they do not gather on the instep.
For a business person, it is important to consider style matching elements of clothing. For example, a business, somewhat conservative suit or a striped suit combined with a plaid shirt will look disharmonious. The absurdity of the combination of a suit with wide lapels and a narrow tie is also obvious. Therefore, in the wardrobe of a business man, a plain suit can become a basic element. It has the ability to blend well with the colors and patterns of other elements of clothing, which greatly simplifies the choice of the right combination: suit - shirt - tie; monotony - drawing - monotony.
It should also be remembered that the same patterns are never combined, they must always be separated by a single-color element. Therefore, for example, for a plain suit,
ü plain shirt, plain tie;
ü shirt with a pattern, plain tie;
ü plain shirt, patterned tie.
According to experts, a business man should have three suits: work, business and evening.
work suit- this is a regular (casual) suit: trousers and a jacket, which can be of different colors. A jumper, pullover or turtleneck sweater is quite acceptable (but not a sweater with a collar, as for a ski trip). Pants and a leather jacket or a well-tailored jacket are acceptable. In all cases, a shirt and tie are required. A tie is not required only for a shirt of a special cut or, for example, for a turtleneck.
A business man wears a work suit on ordinary days when he works with papers, a computer, a calculator, draws up a report or a report, that is, he spends almost all day at his desk. The head, if he does not have business meetings, meetings with partners, reception of delegations, can also come to work in a work suit.
business suit– this is trousers and a jacket of any color, and a shirt and tie matched to them accordingly.
Evening suit a business man should consist of trousers and a jacket of the same color and a white (only white!) shirt.
Do not put a pen, pencil, glasses, comb and other items in the upper outer pockets of jackets so that they look out.
Women's Business suit.
Modern women have proven that they have depth and character, that they set ambitious goals for themselves and strive to move up the corporate ladder. However, in achieving these goals, they tend to make one of two mistakes:
1) they try to compete with men, using only their external data, remaining true women and allowing fashion to determine the choice of their clothes (at the same time, in the eyes of men, they look like “dummy”, who are more interested in form than content);
2) try to imitate men, adopting their clothing style, and at the same time their behavior, losing their feminine individuality.
In both cases, the business woman loses. The right choice of clothes can greatly help her to succeed at work. But how to make this choice? We hope some tips will help you:
It is better to wear a suit with a skirt to work, not a dress;
Preference should be given to a plain fabric, without a pattern, or various options for stripes and cells, but patterns such as flowers, birds, sailboats, etc., as well as all sorts of bright abstract patterns, are completely undesirable;
Your hairstyle should not distract the attention of others with excessive curls and curls;
Do not abuse cosmetics and perfumes (the whole world loves clowns who wear obvious cosmetics, but no one gives them responsible assignments in the business world);
It is not recommended to wear jewelry only as jewelry: they should be used functionally or purposefully (for example, an engagement ring should always be worn, because it indicates your reliability and efficiency; a large expensive pendant will add solidity to a short woman, etc.);
Use only a good handle and a handbag made of very good quality leather (by the way, organization and order should reign inside your bag).
The purpose of women's clothing was and remains to emphasize personal originality and elegance. A woman has the right to the originality of her clothes, to her own style of wearing them. A woman who successfully solves the problem of a harmonious combination of colors in her clothes enjoys unconditional success.
For service, a long-sleeved dress is most acceptable, and the most “authoritative” is gray with small stripes. The best colors for a business dress are dark blue, tan, beige, gray, light blue. The least suitable are bright colors.
An important place in the wardrobe of a business woman is occupied by decorations. Their purpose is to give a woman grace, to create that stroke in the image, without which it will not be complete. Wearing jewelry is not an indicator of a woman's material capabilities, but of her culture and refinement of taste.
A business woman should be careful in choosing points. This is an element of appearance that always remains in sight. The shape of the frame should fit the face. Round glasses glasses, for example, will emphasize its roundness even more. In this case, rectangular glasses are more suitable. Frames that draw too much attention to themselves should be avoided if you want people to remember your face and not your glasses.
Thanks to the effect of accessories, a woman can always give her visual image a special charm. A colored handkerchief (but not colorful), a brooch, a curly hairpin, an original belt, an elegant handbag - these and other simple details of a women's toilet give her individuality to her appearance. It is noteworthy that this does not require any significant material costs. The accessories themselves lend themselves to numerous combinations. You can have two scarves or neckerchiefs in your purse, changing them during the working day. It seems that there is nothing easier, but the effect is obvious. The novelty that has appeared in the guise of a woman will not go unnoticed.
A very important element in the visual image - makeup. Makeup is decorative cosmetics, the tactical purpose of which is to give the face aesthetics and attractiveness.
The choice of makeup depends on the color of the hair. In creating feminine charm, this determines the effect of "zest". Hair makes us attractive not by itself (although a similar effect is not excluded), but in combination with a hairstyle. Exactly hairstyle makes a woman attractive, and gives a man character. Hairstyle is selected
ü taking into account the figure;
ü taking into account the type of person;
ü taking into account the shape of the head.
An image is an external reflection of a human image, a visual and expressive “cut” of its personal characteristics. Creating an image is associated with creating an attractive image. Doing oneself is the most difficult work, but, of course, it is of interest to every person.
body image
Psychological characteristics of the body
Habits
Human gait and posture
Facial expression and gaze
Each person has his own individual bodily constitution. Psychologists in their studies have found a certain relationship between a particular constitution and the psychological characteristics of a person.
Our body independently signals to others what is happening to us. Either everything is in order with us - a straight posture, a smooth gait, a raised head, or we are afraid of something - a stooped back, a small, mincing step, a head lowered. Body language conveys much more information about us, whether we like it or not. For our part, we can learn to understand this language and use it purposefully.
If you are shy about your body or are too critical of it, this attitude will affect the image as a whole. After all, your body is ultimately seen by everyone. And under the gaze of those around you is unlikely to be comfortable. If you have a positive body image, if you accept your body as it is, then your overall image will benefit in many ways.
To improve your body image, you need to work hard on your body. Remember that your body is constantly "talking", and how you use body language and facial language depends on the success of the image you create.
We must remember that our posture and emotional reactions are controlled by habits, that is, they “work” automatically. For example, a person prone to depression stoops, moves sluggishly, apathetically. And due to the fact that the expression of depression does not leave him for years, characteristic, easily recognizable features appear. A cheerful person who smiles endlessly has “laugh lines” on his face, and he moves more energetically, confidently, and holds himself straight.
In one area of therapy, bioenergetics, developed by Alexander Lowen and based on the writings of the non-traditional therapist Wilhelm Reitsch, it is argued that certain emotions are "stored" in certain parts of the body, creating a kind of protective shell. The jaw can accumulate misfortunes, the chest - neglect, the shoulders - too much responsibility. People express these accumulated emotions through the tension and loss of mobility of the corresponding parts of the body.
Sometimes a physical habit can be a reflection of "you in the past" rather than "you in the present." Perhaps there was a period in a person’s life when failure literally haunted him for several years. Over time, things have changed for the better. But if a person does not make special conscious efforts, body language will bear the stamp of the former depression.
Each person uses the face and body very individually, with its own characteristics. When impersonators appear on television, the role models are easily recognizable and without comment. Imitators notice the physical habits of people and parody them.
When we "read" each other, body language is the most fertile source for discovery. People react very strongly to it, and not always consciously. When the word and voice of someone do not inspire confidence, it is body language that allows you to make a final decision about a person. By your physical appearance, others can easily determine how tense or relaxed you are.
It is very important to remember about posture. The word "posture" is often associated with old-fashioned classes where they taught good manners. In fact, posture reflects a lot about who you are: how you feel about yourself, how life treats you, and how you feel in a particular situation. Having good posture does not mean being drawn to the line. We are talking about the naturalness of the landing of the head and such a position of the spine when the body is not tense and not constrained.
Posture can be changed by identifying habits that can send signals that damage your image.
When we talk, we usually look at head or neck each other. The back of the neck is an extremely common area of tension.
Shoulders are also a place of concentration of tension in many people; they look at the same time slightly raised and filed forward. If you are one of these people, we recommend that you say to yourself whenever the opportunity presents itself: “shoulders down and forward.” Especially suitable for this situation, when you eat on the train, walk down the street, drive a car. Reacting to this command should become a habit. Shoulders are very important for "shaping the image" - it is no coincidence that overhead shoulders are used in clothes, giving people visible significance. The shoulders serve as the “hanger” on which the rest of the body rests.
The shoulders are a significant part of the body, and tension from them can quickly transfer to the forearms, hands, and fingers. This is why many of us are unable to stand with relaxed hands: we drum our fingers on the table, clench our hands into a fist. Watch TV speakers closely and you will learn to recognize tense shoulders.
When characterizing movements, we are talking about the speed, direction and posture of the mover. If you feel uncomfortable in any situation, your movements will tend to be quick and jerky as you try to get out of the situation.
Often and quickly we move even when we think that we are bored. Slow heavy movements may indicate indecision and lack of energy.
If you are satisfied with your body and feel relaxed, your movements will be energetic and smooth; you will not fuss and twitch, you will strive to take up more space. Many of us have a characteristic gait in which movement is directed by a specific part of the body.
Gait - it is a kind of personality map. Its components are rhythm, step dynamics and body weight. All these data in different people appear with more or less difference. By gait, one can judge the well-being of a person, his age and character. Can be distinguished six basic types of gaits various people.
1. Confident man walks quickly, waving his arms, has a clear goal and is ready to realize it.
2. Critical and secretive, overwhelming other person keeps hands in pockets even in warm weather.
3. A person who is depressed drags his feet and, as a rule, looks under his feet, hands in motion or in pockets.
4. A person experiencing a burst of energy walks on his hips, as if he intends to reach the goal by the shortest route.
5. preoccupied man walks in the pose of a “thinker”, head down, hands clasped behind his back.
6. arrogant person lifts the chin high, the arms move with emphasis on energy, the legs are like wooden ones, the style is the striding of the leader.
The most expressive component of the image is face - our mirror. In popular science literature, there is a unanimous recognition that it reflects the physical and spiritual state of a person, his character and even the principles that guide his behavior.
People tend to view faces with a certain amount of prejudice. We judge people by their facial characteristics until we get to know them better: thick lips are sensual, thin lips are mediocre, a high forehead is a sign of intelligence, and small eyes are a sign of dishonor. However, the expression of our face characterizes our personality much more accurately than its features.
The rate of change of facial expressions depends on many factors: the individual psychological characteristics of the individual, the level of its culture and even gender. If you are reluctant to express your feelings, then your face will not be particularly mobile.
To be able to adequately withstand life's trials, you need to accustom yourself to restraint in expressing emotions with the help of facial expressions. You should master at least six basic facial expressions - pragmatic, decisive, open, closed, cautious and shy. For members of some professions, such as the police or the military, showing emotions in emergency situations is detrimental to their work. Therefore, the officers of these services develop the skill of keeping their upper lip literally in a "stiff" state in order to hide their emotions behind a stone face.
We all have to mask our faces to some extent, and if the “mask” we usually wear expresses concern or irritability, then the attitude of others towards us will be appropriate.
You can tell a lot about a person by the way they smile. A smiling face more often evokes disposition towards its owner. A serious face is more successful in removing a possible confrontation than a gloomy one. And no matter how well you are brought up, you will not be able to shine with a smile if you are experiencing physical pain or some kind of mental suffering.
Image specialists distinguish three zones on the face: upper (forehead), middle (eyebrows, nose, eyes, lips) and lower (chin). Of particular importance are the eyes, which have the ability to self-presentation - glance. We have already talked about visual contact in previous chapters, but now we will focus on the role of the gaze that it plays in self-presentation.
If you want to present yourself as a confident, sincere and receptive person, be sure to establish constant and direct visual contact with your partners.
There are situations when a person does not look at the interlocutor. There may be several reasons for this. Firstly, it is possible that the interlocutor simply does not like him. In any group, everyone will look at the most famous and respected of those present more often than at other people. Secondly, it is possible that the one who does not look at the interlocutor is simply timid, and avoiding eye contact is nothing more than a manifestation of nervousness. Thirdly, he may consider his status higher than the status of his communication partner and therefore is in no hurry to “notice” him. Fourth, a person finds his interlocutor very attractive and, fearing to give himself away with wide eyes, prefers not to look at him.
Without seeing a person's eyes, we are at a disadvantage, because without eye contact it is difficult to get a correct idea of \u200b\u200bthe person. Movie and show business stars often wear dark glasses, not wanting to be recognized. And since we can't see their eyes, it only enhances the halo of mystery and raises their status.
It is also important to choose the right "dose" of visual contact. If a passenger sitting opposite you on a bus or tram stares at you, you feel uneasy. It seems that he is trying to overwhelm you by deliberately demonstrating his superiority. If your eyes move too quickly over the faces of those around you, they may feel some tension.
The habit of avoiding eye contact, due to shyness, is acquired very easily. But if she begins to control your behavior, this is bad: a person who enters the room and does not look at those present will find it very difficult to establish any contact with them. Therefore, you need to master special exercises that help get rid of difficulties in this area.
I would like to end the conversation about body image with the words of L.N. Tolstoy, according to whom the beauty of bodily forms always coincides with the concept of active life energy. In order to learn how to control your body, you do not need to have any special physical data. It is important to want and be able to do this.
Behavior patterns
· Typology of behavior patterns
Etiquette and strategic behavior patterns
Criteria for selecting a behavior model
In our life there are always certain stable parameters of behavior.
So, some, getting up in the morning, start the day with physical exercises. We do the same things over and over throughout the day. Thus, there is a specific set of behaviors for everyday purposes. This does not exclude the “wedging” into them of some other models of behavior due to a specific situation.
Model(French modele) is a sample. The choice of a behavioral model does not imply any insensitive standardization of human actions, i.e. the absence in them of a living temperament, originality of thinking, originality, habits. The choice of a behavior model is the reproduction of such options that, in everyday communication, help a person become sociable, and therefore attractive.
With a typology of behavior patterns, it is possible to distinguish behavior models in official communication and informal(family, comradely, domestic). Behavior patterns can be active(aggressive) and passive(defensive) nature.
The business sphere is the most diverse sphere of communication. Its characteristic feature is that in it all subjects of communication act in official statuses, which inevitably determine the choice of their behavior patterns. As a result, its participants are focused on achieving some business effect.
The great Goethe said that behavior is a mirror in which everyone shows himself. And not only shows. There is a kind of talent for peering into this mirror, sensitively picking up on it the attitude of others. This is one of the secrets of imagery. Everyone masters those behaviors that bring success. The more objective the idea of your behavior, based on the reaction of people, the more effective the strategy and tactics of this behavior will be.
In everyday life, we perceive the behavior of another person as a holistic image. Expressing our position, we do it simultaneously by various means. So, wanting to show sympathy for a person, we, as a rule, will not only tell him about our feelings, but also convey them in soft intonations of voice, in a friendly look. This complex of signs forms model Or, as psychologists say, pattern behavior. The model is perceived as a whole.
The integrity of the model is violated when its constituent elements contradict each other; for example, sad news, which is spoken of with an ironic intonation.
In practice, each model of behavior in different people is embodied in different ways. Most of the behavior patterns in everyday life are not the object of special study, but among the many models there are those that are comprehended by people and become the subject of special study. it etiquette models(prescriptions) and strategic models.
Label models characteristic of every profession. For example, the ethical attitudes towards an enemy and a diplomat differ from each other. If we thoroughly know the ethical precepts, then the question arises: how to achieve this pattern, by what means? The answer to this question is given by the strategic model. .
Strategic models are actually recommendations on how to behave in order to achieve a particular goal. We invent a certain strategy of behavior, think about what words to say to the interlocutor in order to convince him that we are right, how to show him a willingness to cooperate, how to win his sympathy, etc.
The need to invent behavioral strategies is due to problems that arise in the process of communication. The effectiveness of the communication process depends on many factors that are of human nature. These include the psychophysical characteristics of a person, his mental characteristics, character traits and attitudes. Some factors are obvious and we take them into account automatically, others require special consideration. It is much more difficult to identify and take into account the influence of a person's internal positions on his behavior with a particular partner.
Consider one of the most important points underlying many strategies - attitude of a communication partner towards oneself. This is necessary because there are many difficulties in the level of self-esteem, in the ratio of self-esteem and the assessment of others. For example, if a person, by the gestures of others, notices that their feelings do not correspond to his ideas, then he is upset. Patterns of behavior appear to protect one's own "I", the so-called defense mechanisms.
These reactions interfere with mutual understanding and interaction. In order not to cause the partner to feel threatened and not to provoke him to psychological defense, it is necessary to help the person in understanding how we perceive his actions. And here plays a huge role Feedback. Feedback is information that we provide to others that contains our response to their behavior.
Your opinion about your partner should be expressed in such a way as not to cause feelings of resentment, indignation and protest in him and in the one with whom he shares his observations and assessments. This is especially important if we are dealing with a person who is internally immature, extremely insecure, and hard to take any criticism. It should be borne in mind that not only those who suffer from "complexes" require careful, tactful handling. Everyone, even a completely self-confident person, needs confirmation of his own importance in the eyes of others. Nothing is so painfully experienced as disrespect for the individual and an insult to self-esteem.
On the contrary, feedback, in which the positive qualities of a person are fixed, has an enormous positive potential.
Only by realizing the positive inclinations inherent in it, believing in the possibility of their development, a person can respect himself and strive for further self-improvement. The expression of a feeling of sympathy, the recognition of the merits and merits of a person, as a rule, evoke in him a reciprocal sympathy, the mood to continue communication, to meet the wishes of the interlocutor. In this case, if we really respect and appreciate the other person, then the expression of such feelings is not only morally justified, but also desirable for both partners.
But if psychological support is provided only in order to obtain a one-sided benefit (it becomes a means of manipulating the consciousness and behavior of another person), then the moral assessment will certainly be negative.
D. Carnegie's advice formulated by him in the book "How to Win Friends and Influence People" received great popularity in our country, as well as in the USA, in the author's homeland. Most of D. Carnegie's recommendations are based on a person's need for self-respect, respect from the interlocutor, attention to his needs.
The end result, for which D. Carnegie proposes to use his recommendations, is to extract the maximum benefit from communication. As the strongest arguments in favor of his advice, D. Carnegie says that with their help you can make a monetary profit, conclude profitable contracts, and make a successful career. Some of our compatriots, having familiarized themselves with the advice of D. Carnegie, did not understand his main idea, believing that they are inapplicable in our society, as they teach hypocrisy and hypocrisy.
This, of course, is not true. By itself, this model does not carry a manipulative coloration. It can also be used for partner interaction, when both parties get a positive effect from communication. Most of the advice is based on common sense. In addition, a vivid form of presentation, many life examples make D. Carnegie's book attractive and useful in many respects.
Another important psychological idea which underlies the strategic model is the idea of the need self-serving, self-presentation. The communication partner acts in accordance with his plans, based on his definition of the situation. In order for communication to proceed according to the desired plan, each of its participants in communication must “submit itself” in accordance with its plan.
We present ourselves consciously or unconsciously, directly or indirectly. For example, we can do this directly, naming when meeting a person our status, country or city where we came from, marital status. Self-presentation can also be carried out indirectly, with the help of hints and statements ("when was the last time I was in Paris ..."), a costume, emphatically elegant or casual, certain manners and attributes.
Self-presentation in professional communication is extremely important.
We should not forget that when choosing a model of behavior, we do not depend so much on ourselves, but on many external circumstances. This does not relieve us of personal responsibility for our behavior.
What are Criterias of choice behavior patterns?
1. Moral impeccability. For all our inclination to a subjective interpretation of morality in society, there are generally accepted approaches to explaining such concepts as honesty, justice and conscience.
2. Compliance with the law and the order established in society. One of the postulates of ancient Roman law read: "Man is a sacred thing." Any attack on him was unacceptable. Since it came from the people themselves, they were ordered to build their relationships in strict accordance with the spirit and letter of the law.
H. Taking into account the specific situation, in which a person acts or finds himself by coincidence.
4. Purpose, which the individual puts forward.
5. Self-critical evaluation own opportunities to use a particular behavior model.
Any copying of someone else's style is very dangerous. So, a person with external flaws cannot imitate beautiful movie characters, famous people - it will look unnatural and ridiculous.
6. Sex related personality. Recommended show the qualities expected from either women or men. So, men appreciate in a woman not only external attractiveness, but also a certain touch of eroticism. Women, knowing such programming of the male psyche, cannot ignore this. In turn, men should not forget that women consider the most attractive qualities in them not only intellectual originality and spiritual nobility, but also purely masculine strength and charm.
Women and men have great opportunities for non-standard choice of behavior patterns, bringing their natural charm into communication, but they often forget about it.
Women are usually in a more difficult position. After all, many men are reluctant to accept their leadership, are by no means impartial about their professional data. As a rule, in order for a woman to achieve at least half of what men achieve, she needs to know and be able to do twice as much. At the same time, men should be warned against inflated self-esteem. According to management experts, there is a critical shortage of male leaders in the United States today. Other countries are also experiencing it.
The skillful use of criteria for choosing behavior models, along with skillful entry into one's life roles, is one of the most important provisions of imageology.
Date added: 2016-11-02
Success in business depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now. Indirect factors also affect success, and business man look- it is the factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.
The appearance of a business person begins with health
In order to add charm to your appearance, you first need to realize that it starts with health. It is difficult to overstate the importance of proper nutrition, exercise and self-care. All this is especially important in youth. While you're young, you can get away with not getting enough sleep, eating dry food, neglecting exercise, not thinking about the dangers of smoking - and you can get away with it all. Unfortunately, with age, the consequences will definitely make themselves felt. If you take care of yourself from an early age, you will always look younger than you really are, you will be slim and fit. It is always pleasant to look at a slender, fit person with the correct posture: an easy gait, straightened shoulders, and a high head. And a completely different impression is produced by people with impaired posture - stooped, with shoulder blades protruding backwards and a protruding stomach.
Many people talk about how much work keeps them from signing up for sports or going to the swimming pool. Due to the lack of sports activity, their performance will only fall, time will become less and less, which will further increase stress ... to break out of this vicious circle, you only need to do one thing - carve out a couple of hours by reducing the load at the workplace and go to sports hall or pool. Very soon, increased efficiency will make up for the time spent on a healthy lifestyle. And the bonus will be the attractiveness and feeling of health in your own body.
The ability to dress business man style) is an art like any other
Clothes should serve you, should help you achieve your goals. Always ask yourself the question: “Does this style bring me closer to what I want to achieve?” Whether you will look tastefully dressed or not depends on your goals. If you want to be a rock singer, don't dress like a monk - unless deliberately asexuality is a fashion statement. If your goal is to become the president of a conservative accounting firm, you will have to remove the earring from your eyebrow and hide the tattoos.
"Speaks for him before he says even a word" - the well-known American journalist Ariel Ford speaks with skill. It is thanks to her that some top-rated authors have become famous. According to her, what the author says when he appears on a TV show will not affect the sales of his books. It all depends on whether the audience likes it or not - this is closely related to the aesthetic appearance.
Appearance at the interview extremely important, this axiom needs no special proof. Be sure that your appearance tells the employer at least (if not more) important information than your resume, diplomas, characteristics and other papers. Keep in mind that every leader, before inviting any employee to work, has already formed in his head the image of the employee he needs. It's not so much about your external natural data, but how much you respect yourself, which, of course, is reflected in your appearance, down to the smallest detail.
Call the human resources department of any company in the world and ask if they take into account appearance of a person when hiring him. I bet you will get a negative answer. But evidence from independent experiments suggests that managers are much more dependent on the beauty of subordinates than they want to seem.
In 2005, data from a study by the Federal Reserve Bank of St. Louis was published. Experts from such a respected organization said that beautiful people earn five percent more than their less attractive counterparts. It has been established that such “injustice” takes place in all areas of human activity, but it is especially noticeable in those professions that are most dependent on communication with colleagues or clients.
Reading Jack Canfield's The Rules success“I came across such an interesting story about an ordinary bank employee. In one New York bank there was such a guy, he worked as an ordinary manager, but unlike others, he dressed like a director. All the managers were in simple worn shirts, and he was in a good suit. Moreover, he did not stand out in any other way, he worked exactly the same as the rest. A year later, he became the chief manager, and after another 2 years he was appointed director of the bank. And all why? He dressed and behaved like a director. To learn how to behave properly in such an environment, you need to be confident in yourself, and confidence largely depends on your appearance.
Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothes will not only tell people who you are, but also reflect your aspirations.
The appearance of a business man in addition to clothes, they even create such trifles as the whiteness of a smile, hairstyle, hair on a man’s face, makeup on a woman’s face, well-groomed hands, skin color, jewelry and accessories, etc. Taking care of yourself is not at all difficult, just not everyone pays due attention to it.
You make a lot of things in life dependent on your appearance. This is the efficiency of your activities, and career advancement and win the sympathy of others. First impression about you, your professional qualities, temperament, character, upbringing and attitude towards others, most often forms the appearance. Therefore, if you are not serious about how you look and what you are wearing, it is time to reconsider your views on this significant moment and change your appearance.
« Only the most imperceptible people do not judge by appearance." Wilde O.
If you find an error, please highlight a piece of text and click Ctrl+Enter.
Many of us have never thought about what a “business person” is. Ask someone you know to give a precise and complete definition of this concept, and you will see that most people find it difficult to answer this seemingly simple question.
But if you ask how a business person should look like, the vast majority of answers will begin like this: “This is a man in a suit.” Of course, politeness will be mentioned, as well as a neat, smart appearance, and many other factors. But the main, integral attribute of his appearance will almost unanimously and without hesitation be called a suit.
It is safe to say that he has become the “work clothes” of a business person. In it, business people sit down at the negotiating table, make visits, it is customary to go to a restaurant in it, and so on - you can’t list everything!
We can say that a suit is a “calling card” of a person. After all, first of all, they look at how a person is dressed. Very often, the first impression remains in the memory of the people we meet for a long time. Therefore, neglecting your appearance is an unforgivable mistake. It will be difficult for you to change the image that a person created when they first met you.
For example, neatness and smartness in clothes are very often associated with organization in work, with the ability to value one's own and other people's time. And, on the contrary, laxity is a synonym for fussiness, forgetfulness, that is, qualities that are usually regarded negatively in communication with people.
It has long been customary that men dominate everywhere in our country: they lead the regions, are directors of enterprises, heads of production. What about a woman? She provides for the rear, takes care of the family. However, the wife, mother and hostess begins to understand that she is missing something, she cannot realize all the creative potential inherent in her. In no country in the world has the eternal dispute about the right of women to participate in the public and state life of the country on an equal basis with men been resolved naturally by formal voting or distribution of responsibilities.
You can recognize a future business woman even at school: she is a capable girl, but, according to teachers, sometimes with hooligan manners. But in fact, she simply protests against school drill, fights for her freedom, striving for knowledge and power at the same time. Often she behaves like a boy, because already in adolescence she is oppressed by the difference in requirements for the two sexes. She proves her right not to be a good girl, as girls are often required at school. And studying is easy for her, even if she sometimes does not teach lessons. The first difficulties appear at the institute.
Often the selection committee operates, as they say, on a gender basis: girls are given less preference in exams than boys. As one old professor said, there is no need to waste time on young ladies. They will still marry wealthy men after graduation, they will not work, they will take care of the house and children. Only young men can bring up real scientists, and it is not a pity to waste time and effort on them.
But the future business-woman is not going to limit herself to diapers and the kitchen! However, teachers cannot be persuaded, and therefore it is sometimes more difficult for a girl to go to college than a boy. Especially where there are few young men or where the specialty is initially considered “male”. And if such a girl nevertheless makes her way and enters, then you can be sure: in terms of intellectual abilities, she is much higher than those young men who were accepted with her.
In the old days, such girls became Komsomol leaders, but now they are starting to break into business from the student bench. They confidently go to the intended goal - the chair of the chief.
1. Image is the way to success
“Clothes make you greeted” goes the old saying, because the clothes you wear may not make you easily recognizable, but nonetheless say a lot. The choices you make in creating your own image form a certain opinion about what you think of yourself. People form their opinion of you in the first few seconds just by looking at you. It is very important what first impression you make.
If you know that you are well-dressed, well-haired, and in reasonably good physical shape, you will radiate confidence.
“While every woman feels from time to time that she has to work in the “man's world”, this does not mean at all that she needs to dress the same way as men. Fortunately, with the help of accessories, even a formal suit can be made uniquely feminine. Having shown a creative approach, every woman can always give softness to her appearance, make it purely individual.
It is very important that the thing fits well - it is better to let it be a little looser than too tight, because if the thing is small for you, then it will certainly wrinkle.
“When choosing a minimum wardrobe for all occasions, a woman should consider color combinations so that different details of clothing can be varied. All you have to do is carefully select the two base colors that suit you best, and it becomes possible to create up to forty combinations with only about a dozen things at hand.”
The secret of good taste lies in the choice of accessories for clothes, because they give the opportunity to express your "I". With the help of accessories, you can change the same costume, adapting it for different seasons and occasions. Having found her individual look, a woman can vary it with belts, jewelry, scarves, lace collars, or artificial flowers in moderation.
As for jewelry, good taste here should not depend on what is currently fashionable and what is not. Jewelry should emphasize the appearance of a woman without drawing attention to herself. Good taste is manifested in the skillful use of a few excellent-looking ornaments. The basic rule is to get rid of everything that is too shiny, swaying, shimmering in the light, everything that rings and makes noise or distracts attention from your face and from what you say.
When it comes to shoes, most women in business or in some other field like simple pumps, but we should not forget that shoes with perforated patterns on the toe and sides, and stacked heels also look good. Shoes of bright or variegated colors and heels of unusual shapes are unacceptable.
Makeup has only one purpose: it is designed to help show a woman her natural beauty. It should emphasize the advantages and slightly obscure the shortcomings. It should not attract attention to itself, but at the same time it should match the color of the skin, hair, eyes - in short, it should represent the woman in the best possible way, but it must be borne in mind that makeup is a purely individual thing, and the technique of applying it, in in particular, depends on the relief and contours of the face.
The hairstyle plays an important role in the appearance of a woman, so the hair should adequately frame the face, but should not dominate the female appearance, obscure attractive features or attract undeserved attention, because the hairstyle should shape the head, creating a soft, natural, attractive background for facial features.
Having once found an attractive style, a woman can stick to it for at least several years, while presenting herself in a new guise every day.
The appearance of a business person is the first step to success, because for a potential partner his suit serves as a code indicating the degree of reliability and respectability
Neat, tastefully dressed, taut - such is the appearance of a business person, well received by surrounding partners and clients. And the point here is not some refinement of taste, but the fact that the appearance of such a person indicates his respect for people.
Currently, many men take into account the advice of fashion designers. The fundamental principles in the preparation of the wardrobe, in their opinion, should be the versatility of clothing. If there are many things in the wardrobe that are rarely used, then the wardrobe is not designed correctly.
Oddly enough, the modern business world is conservative in matters of fashion. During working hours, it is customary to wear lighter suits than at receptions, and the tones of the suits in summer should be lighter than in winter. Suits of bright colors, as a rule, are not worn during working hours.
The shirt is also chosen in light colors, often white. The color of the tie is also important. There is a rule that the tie should be the same tone as the shirt and suit, but lighter or darker, or the suit and tie should be in contrasting tones.
In a business setting, short-sleeved shirts are not recommended, as it is considered elegant for the cuffs of the shirt to be visible from under the sleeves of the jacket (about two centimeters). Although, of course, in very hot weather, you will look more natural in a short-sleeved shirt than in a suit, constantly wiping sweat off your face.
2. The appearance of a woman
For a woman who wants to succeed, it is very important to remember her appearance, moreover, put it at the service of business. First of all, about clothes. Business clothes are distinguished by classic cut, discreet colors, and versatility. Sexy chiffon evening gowns and sumptuous trouser suits with prints reminiscent of Impressionist canvases are quite suitable for parties and cocktails, but the appearance in such outfits at work means the collapse of a career.
All over the world, the main clothing for work is a suit. The dress can be afforded only in the heat and only in one color.
In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is advisable to change toilets often, because the same thing worn every day is annoying and “extinguishes” the mood.
It is impossible to shorten the skirt excessively, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may turn out that men, instead of listening to you in negotiations, will consider your merits. In addition, they may get the impression that you are first of all offering to make sure of the beauty of your figure, and not of business qualities.
Hairstyle, makeup, jewelry should organically complement a business suit. The hairstyle should be strict, but at the same time elegant. Decorations should be as small as possible, but at the same time, they cannot be abandoned altogether. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive cosmetics than decorative ones. Perfume should be used in such quantity that its smell is barely perceptible. And, of course, it must be good spirits.
But the most important is your individuality. It's not about how you dress, but how you feel. If you smile and listen attentively to the interlocutor, do not overdo it with little female tricks such as “eye play” or “accidentally” naked knee, you are guaranteed success. However, women's tricks sometimes do not hurt. But everything is in moderation.
Women at receptions and business meetings should adhere to strict lines and soft tones.
Shoes leather or suede shoes are worn for receptions, with any comfortable heel, for evening receptions - evening shoes.
Gloves: the shorter the sleeve of the evening dress, the longer the gloves.
Handbag: for daytime receptions - leather, for evening receptions - a small one made of brocade or suede.
The color and density of the material should correspond to the season, as well as the occasion for which the reception is being held. In summer, thinner and lighter materials are used, in winter darker and denser ones.
3. The appearance of a man
In our country, for a long time, wearing a tie or suit was considered the prerogative of high-ranking officials of the party apparatus and top officials. If a suit was put on by a simpler person, then it was considered almost shameful; often they were contemptuously called "intellectual", "bourgeois".
This attitude towards the costume was formed by several generations, who treated this type of clothing with distrust, and often they simply never wore it.
Breaking false stereotypes, I would like to consider all aspects and rules for wearing a suit, starting with the most elementary and general principles and ending with the standards now accepted in most developed countries.
Do not be surprised if some of the truths given here seem elementary to you - after all, there are people who do not know this!
The norms that should be followed are arranged, as it were, in the order of “complication” - from the simplest rules that apply in general to the entire suit, to its details - a tie, a shirt, etc.
Having dressed according to the proposed rules, you will never lose in appearance to those who are dressed “in fashion”.
Rule 1. Never wear a suit and sports shoes at the same time.
The fact is that these are things that are incompatible in their purpose. Sports shoes cannot be used together with clothing that no one will ever play sports in. There is a combination of incompatible things.
Rule 2 . When wearing a suit, do not take a sports bag.
It is advisable to carry papers and necessary things in a diplomat, briefcase or folder. If you still need to, choose a plain bag, without bright patterns and stickers, preferably a dark color.
Rule 3. If you are wearing a suit, always wear a tie.
A tie is required for the suit. A business suit without a tie is not worn. Exceptions to this rule are sports-cut jackets, which can even be worn over a T-shirt. But such jackets are practically not used in business communication.
It is absolutely unacceptable to wear double-breasted jackets without a tie. It's like wearing suspenders without pants.
Rule 4. The shirt worn with the suit must have long sleeves.
It is not recommended to wear shirts with short sleeves in a business setting, as it is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5–2 centimeters.
Rule 5. Do not allow the long end of the tie to be visible, protruding from behind its front part.
The best option so that the protruding end is not visible is to thread it through the loop, which is almost always available on the back of the front of the tie. It often happens that the tie is too long, and the protracted end comes out from under the front part from below. This also should not be allowed, it is worth putting it in a shirt.
Rule 6. Do not stand out with your clothes during working hours.
This is one of the basic rules. In everyday communication, a discreet suit is considered good form.
There are several points that make up this rule.
a) Do not wear overly light suits. The most common suit colors for each occasion are navy blue and charcoal grey.
b) Do not wear colorful or dark shirts.
c) Choose ties that are not too bright and without catchy patterns.
d) Wear dark colored socks.
rule 7 . If you do not know which shoes or shirt to choose, then prefer a white shirt and black shoes.
following this rule. You can't go wrong with your choice of colors. Black shoes and a white shirt, in principle, can be worn with suits of any color. If you have any doubts about the correctness of the choice, you should know that by following this rule, you will almost certainly win.
Rule 8. When tied, the tie must touch the lower end of the belt buckle.
This rule helps to look as elegant as possible. A tie tied very short looks ridiculous, and a tie that is too long makes the suit disproportionate.
Rule 9 The width of the tie should be proportional to the width of the lapels of the jacket.
The fact is that the most fashionable element of a business suit is a tie. Fashion rarely changes the very principle of a tie, but quite often affects its color and width.
The width of the tie is periodically changed according to fashion requirements. Therefore, before putting on a suit and choosing a tie, make sure that the width of the tie does not in any way exceed the width of the lapels, and, accordingly, that the tie is not too narrow.
Rule 10. The tie should be lighter than the suit and darker than the shirt.
This is also one of the main rules. The best color scheme is achieved when the tie is similar in color to the jacket, but lighter than it and darker than the shirt.
It doesn't take much effort to follow these rules - it's quite simple. But it also happens like this: a person knows all these rules, and his suit is beautiful, but it doesn’t look good, whatever one may say. Most often, the reason for this situation is the wrong color of a tie, shoes or shirt. In order to avoid this, I provide a color matching table for the elements of the suit.
| Suit tone | Shirt | Tie | Shoes | Socks |
| Grey | White, light blue | Any color | black | To match the tie, black |
| Dark grey | White, light pink | Transitional, red-black. | black | black |
| Dark blue | White | Maroon with white, blue and red stripes | black | Maroon, dark. blue |
| Black | White | Silver gray, red black | black | Black, light grey, dark purple |
| Dark brown | White, beige, light pink | Green-brown stripes or pattern, red-black, transitional | Brown | Brown, Bordeaux |
| Light brown | White, light pink, light brown | Green, burgundy, transitional | coffee | Bordeaux, light brown |
| Sand | Light blue, pink | Dark blue, motley | Light brown | Light blue, light brown |
| dark green | Ivory, light pink | Brown, red and green stripes (pattern) | Dark brown | Dark brown |
| dark blue | White, ivory | White, blue and red stripe, variegated | Dark brown | Grey, Bordeaux |
These are 10 basic rules. They must be adhered to in order to look elegant, “tasteful”.
I would like to dwell a little more on a seemingly simple question - how to wear a suit?
Here are some simple tips:
1) Wear light-colored suits during the day, but in the evening, give preference to dark suits.
2) In a formal setting, the jacket is buttoned up.
You can completely unbutton your jacket buttons during dinner or while sitting in theater chairs. Rising, it is necessary to fasten the jacket on the top button.
3) Carry two handkerchiefs with you. The first - "working" - is in the pocket of the trousers; it is used for its intended purpose. The second - always absolutely clean - in the inside pocket of the jacket. It is designed to wipe the glasses, pull out the mote that has got into the eye, etc.
4) A bow tie, used at formal celebrations or major holidays, is worn only with dark suits.
conclusions
It must be remembered that there are no trifles in business relations. Clothing, behavior of a business person is his calling card.
You don't have to wear a fancy suit. It is important that the suit is in good condition, does not hang in a bag, and the trousers should not resemble a greasy old accordion. The costume must be appropriate for the place and time. If negotiations with partners are scheduled for the daytime, a light-colored suit will do. Pants and jacket can be of different colors. But if the negotiations are going on in the evening, the suit should be dark, the shirt should be fresh, well-ironed, the tie should not be flashy, and the shoes should be cleaned.
The elegance of a business man is determined by his shirt, tie and boots, not the number of suits he has.
Women should stick to strict lines and soft tones at business meetings. Hairstyle, makeup, jewelry should organically complement a business suit. Evening dresses are put on for receptions and dinners after 20.00 - more elegant and open. But the most important thing is your personality.
Success in business depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now. Indirect factors also affect success, and it is the very factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.
Appearance This is a person's business card. Every self-respecting person considers it his duty to monitor his appearance, certainly cares about the impression he makes on everyone around. This state of affairs seems to be absolutely true and correct, because there are certain criteria by which the appearance is evaluated. And for successful career advancement, it is simply necessary to create a certain image corresponding to the position that a person occupies in society. Otherwise, no matter how skilled and experienced the worker is, he will not be able to advance high in the service.
Why? Because a person who is in a society must adopt the laws adopted in this particular society. And taking care of your image is one of those rules, the observance of which is a guarantee of success.
Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothes will not only tell people who you are, but also reflect your aspirations.
Clothing as a means of achieving success has always been a part of business life. Business is largely based on visual images. Your appearance is your brand.
Most people who aspire to make a dizzying career are guided by the opinions and actions of others, those who have already managed to achieve success in the business field. Of course, this is the most reasonable approach, since it is in this way that the correct behavior model can be chosen. For a long time, numerous studies have been conducted on how people are affected by clothing and the appearance of the interlocutor. It is no coincidence that since ancient times there has been a proverb "They meet by clothes, see off by mind."
And all the results of research conducted on the basis of surveys of various people show that a sloppy look, clothes that are not suitable for any strictly defined occasion, cause others to dislike this or that person. Subconsciously, when evaluating such an interlocutor or employee, people have an opinion that his mental and business abilities are at the same low level as his appearance.
In addition, the negative impression is aggravated by the fact that it is not clear to others how a sane, self-respecting person can pay so little attention to their own appearance. In this case, it seems that the person himself treats himself with disdain, and if so, then, of course, others will treat him the same way.
Obviously, in addition to clothing, the manner of carrying oneself, including even, at first glance, insignificant little things, such as gestures, movements, voice, is of no small importance for creating the necessary image. Each gesture, movement can be interpreted by the interlocutor as a manifestation of weakness, insecurity, or, much worse, as a manifestation of disrespect for others. The image of a business and successful person is, first of all, self-confidence, one's best qualities and merits.
Increasingly, we come to the conclusion that the formation of one's own image is an integral part of successful self-realization. Within five seconds, you present yourself either the way you want, or the way the interlocutor sees you. If you are interested in creating the impression of a high status professional who can be trusted and who is expensive, in this case you must learn how to form an appropriate image.
How to “make” the image work for you?
The path to business success is a strict correspondence between your business image and your profession. Sometimes it is more difficult for a woman to form the image of a business person than for a man. The color scheme of a woman's business style should not exceed 4 colors. 2-3 colors are considered the best, and with 4 - two of them should be close in tone. The business style is based on multifunctional colors: black, dark blue, white, gray, beige. Then restrained, little emotional: brown, burgundy, gray-blue, aqua, bottle, emerald, mustard, sand, dark purple. In light shades, pastel colors predominate: all shades of beige, purple, blue, gold, etc.
The main task of the color scheme in business attire is to create a neutral or inviting background for successful negotiations.
So, the predominance of dark tones in a combination of clothes adds solidity to you.
The prevalence of light shades - tunes in to the positive, the conversation can move into a more friendly direction.
The contrasting combination of dark and light creates a neutral background for conversation.
Appearance of a man is of paramount importance for gaining a positive business image.
Determining the nature of clothing must be guided basic principles:
- accuracy
- neatness
- conservatism
- restraint
- officiality
- tradition
If your image does not have the best effect on your career, instead of being ironic, make it work for you. Find your style that reflects your personality, suits your status, business environment, and conveys a sense of professionalism, polish, and reliability.
Therefore, if you are not serious about how you look and what you are wearing, it is time to reconsider your views on this significant moment and change your appearance.
« Only the most imperceptible people do not judge by appearance." Wilde Oh
Related articles:
