The image of a business person in an organization. The image of a modern business person: how to create an impeccable image from the details

Image- the ability to behave in society, to create in the eyes of others what they call their unique face. There are several image options:

mirror - this image is typical for a view from the outside;

current is an image characteristic of a person's idea of himself;

desired - reflects what we are striving for;

corporate - a variant of the image of the organization as a whole;

charismatic is the image to which the image of a leader is attributed;

The main components of the image of a business person:

1. Appearance.

2. Tactics of communication.

3. Business etiquette and protocol.

4. Ethics of business communication.

The formation of the image of the leader can go in two ways: spontaneously or purposefully. In the first case, this is a natural process, one of the results of which is the formation of a person as an individual. The leader is the person he really is. An image of this kind does not require changes if it is in harmony with the characteristics of the organizational culture and the position held. This situation usually occurs when a person takes up a leadership position as a result of a long vertical and horizontal career in the same organization (this practice is widespread in Japan, but the Japanese do not occupy leadership positions until they are sixty years old).

Natural image formation

The second way involves active formation, which is necessary if: the leader is "alien" in relation to the organization; the leader does not have much management experience; there are external reasons for creating the image of the head as a kind of analogue of the "trademark" of the enterprise. Here, the creation of an image is associated with putting on a certain mask, and success in this case is due to two main factors: how well the mask is chosen, and how close it is to the personality of the leader himself. Creating a favorable image for the manager is necessary for the operation of the entire enterprise, because victory is behind strength and confidence!

Artificial image formation

The manager must be a well-mannered, attractive person. These are not just desirable qualities for him, as for any other person, but mandatory professional features. After all, a businessman-manager has to deal with people all the time, and the success of the enterprise largely depends on their attitude to the personality of the manager.

Let's talk about another important manifestation of the style and image of a manager - about his clothes. They see off, as you know, according to the mind. Meet, alas, by clothes. Clothing properly adjusts those around us in relation to us. For a manager, clothing is his calling card. You have to be able to wear clothes: the same jacket on two people can sit in completely different ways. In addition to the proportions of the figure, posture plays a role, the ability to hold on, walk, sit down and stand up.

Here are some general requirements for the appearance of a manager.

Never wear a suit and athletic shoes at the same time.

If you are wearing a suit, always wear a tie.

The shirt worn with the suit must have long sleeves. It is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5–2 cm.

Don't let the long end of the tie stick out from behind the front of the tie.

If you do not know which shoes or shirt to choose, then prefer a white shirt and black shoes.

When tied, the tie should touch the lower end of the belt buckle.

The width of the tie should be proportional to the width of the lapels of the jacket.

The tie should be lighter than the suit and darker than the shirt.

Pants must be of a straight cut and of such length that they go down to the boots with a small fold.

The color of the socks is matched to the trousers and boots. Socks should be long and one tone lighter or darker than trousers.

Classic style shoes should have thin soles. Shoes must be matched to the color of the suit - either the same tone or a tone darker.

The closer to the evening and the more formal the setting, the darker the suit should be. In this case, catchy, shiny and bright accessories are considered appropriate: a watch with an unusually shaped bracelet; beautiful and expensive cufflinks; pointed shoes with original trim, etc.

Numerous studies allow us to give several recommendations that help business woman avoid common mistakes when choosing your clothes. Dress a business woman is best to have long sleeves. Its color, as shown by psychological experiments, is better than various shades of blue, brown, gray and beige. As for unfortunate colors, these are green, orange, light rusty, bright yellow, purple, pale blue, pink, bright red. It should, apparently, take into account those colors that, as studies of psychologists show, attract or repel men. Attractive: Pale yellow, beige, pale pink, pink, navy blue, black, white, tan, red. Repel: gray, green, bright yellow, orange. Skirt should be straight, narrowed down, fitting the hips, with a slit in the back no more than 10 centimeters. The classic length of the skirt is to the middle of the knees. But it can be a little above the knee, and a little below. Pants should be of a purely classic cut, slightly tapered at the bottom.

When choosing a color suit You should use the same recommendations as when choosing a dress. A business suit, consisting of a skirt and a jacket, is more often intended for events in the first half of the day. Pants and a jacket are good in the evening. Shoes it is recommended to wear on a heel 4 centimeters high, preferably pumps. Stockings only natural, flesh-colored colors should be worn.

American image researcher Lillian Brown (the image maker of five American presidents) believes that “professional skill alone will not get you a job or a promotion. To do this, you need to win over the people with whom you work, that is, you need to create the right image. It is believed that people judge us by the external impression that we make during the first five seconds conversation. It is precisely such personality traits as appearance, voice, skill ... ".

Explanatory note……………………………………………………………
Lecture 1. Interpersonal relationships and communication …………..…………….
Lecture 2. Psychology of interaction in joint activities……..
Lecture 3. Features of interpersonal interaction in a small group
Lecture 4. Socio-psychological characteristics of the main structural components of communication. The communicative aspect of communication…………….
Lecture 5. Interactive and perceptual aspects of communication..……………
Lecture 6. Communication in conflict…………….. …………………
Lecture 7. Psychological features of business communication ……………

The optimal professional image of a business person is half the success of the work, especially if it is related to interaction with people, which is important both for the employee himself and for the organization.

A successful professional image is determined by how it corresponds to the nature, requirements of the work performed, the image of the organization. It should not raise doubts about professionalism, morality, and should meet the expectations of partners and customers.

The image should truly reflect the best qualities of a business person, and not be well embellished or well rehearsed. If he is not able to meet the expectations of his partners, his clients' image will collapse like a house of cards.

Conducting any business is, first of all, establishing contacts, in which, according to psychologists, in 80 cases out of 100 people build their attitude towards another person on the basis of the first impression, the most important component of which is appearance. Therefore, in the business world, the requirements for appearance are very important, since the attitude of others largely depends on it.

Appearance features in many people act as carriers of certain information about a person. A person's physical data have a particularly great influence on the perception of a person.

At the same time, it is important to note that the external appearance is not only a reflection of the internal state of a person and his attitude to the environment. The external, in turn, influences the internal. Haven't you noticed that when you are wearing a good suit, and under it a well-groomed body, you enter any team more confidently, approach the right person more boldly, and the style of conversation itself becomes different?

Our position and way of life are nowhere so openly manifested as in the manner of presenting ourselves to others through clothes. Clothes do not make a person, but they make ninety percent of what we see in him. If a person does not look decent, people will not believe that he is saying something important.

Entrepreneurial activity, as well as political activity, makes special demands on clothing. The appearance of its participants is the first step to success, because for a potential opponent, partner or client, a person's suit serves as a kind of code, indicating the degree of its solidity and reliability.

An equally important requirement for clothing is its neatness. Feeling untidy always causes an unpleasant feeling and indicates disrespect for others. Another elementary requirement for clothing is also very important - neatness. A tie that is badly tied or shifted to one side, uncleaned shoes, ill-fitting clothes, a wrinkled suit or an ironed shirt give rise to a feeling of fussy haste or laziness, undemanding to oneself or indifference to others. All these shortcomings, small and large, in any case provoke a response of disapproval or condescension.

A crumpled, stale handkerchief, a dangling button, or the habit of wiping glasses with the end of a tie spoil the impression. In general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This will certainly make the partner think that you will be just as smart in business.

These are the general requirements for the clothes of a business person. Let us now consider what specific requirements are imposed on clothing, both for a business man and a business woman.

The culture of business men's clothing

If you ask what a “business man” is, you are unlikely to be told anything specific. But if you ask him to describe what he should look like, then the vast majority of answers will start something like this: "This is a man in a suit." Of course, politeness, tidiness, smart appearance, and many other factors will be mentioned. But the main, integral attribute of his appearance will almost unanimously and without hesitation be called a suit.

The most common and most recognized clothing for real men today is undoubtedly the suit. It is safe to say that he has become the "work clothes" of a modern business person in all countries of the world.

And indeed it is. In the business world, the suit is the most popular. It can appear at any time of the day and in any society. During working hours, it is customary to wear not too light-colored suits. Suit tones are lighter in summer than in winter. A navy blue or dark gray pinstriped suit is the most common type of suit for every occasion. The fact is that sometimes it is difficult to know in advance where you will be invited in the evening and whether you will be able to return to the hotel or home in order to change.

It is best to get yourself a suit for every day as a “base model”, i.e. a suit in a discreet color in small checks or stripes, and another suit, more formal, in a material of dark gray, dark blue or black, in which it is appropriate to attend festive or solemn events.

If both suits are skillfully matched in color, then in some cases they can be used by combining one with the other. These two suits can be well complemented by a combined sports type suit for every day. Such a suit is now increasingly worn to work. It consists of trousers and a jacket, which may differ in color and pattern, but must complement each other harmoniously. So, plain trousers are best suited to a jacket in a cage or stripes, and a plain jacket is best suited to trousers in a cage or stripes.

I would especially like to draw attention to the fact that the role of shirts is great in the ensemble of men's clothing. You can have a couple of weekend suits and a pair of blazers and trousers, and this will be enough to look spectacular and fresh. But on a mandatory condition: to have at least a dozen different shirts. Most often in the business world, a white or light (blue, beige, dark or small striped, barely noticeable cell) shirt is used.

The shirt should always be lighter than the darkest thread in the suit. Shirts with short sleeves should not be worn, as the cuffs of the shirt should protrude from under the sleeves of the jacket by about two centimeters. For all types of receptions, it is recommended to wear a white (not knitted) shirt with a starched collar.

In a suit of a business man, a special role is given to a tie. The tie almost always reflects the wearer's taste. Sometimes it is very difficult to choose it, so it is recommended, along with colorful ties made of silk, rayon or rayon, to purchase two or three plain woolen ties that can be safely worn with your favorite suit. However, crimson and burgundy were and remain universal colors for a tie. A black tie is worn only as a sign of mourning or, if appropriate, with uniforms. Ties made of natural and artificial silk are suitable for a strict business suit. "Butterflies" are accepted only on official occasions.

A very significant role in men's clothing is the role of a hat, which is worn mainly with a coat or raincoat to protect against the cold. The hat should always match the outerwear. Hats are lighter in spring and summer, darker in autumn and winter. It is not recommended to wear velor hats, as well as black hats for non-black coats and suits.

As for shoes, you need to know that for formal suits it is recommended to wear dark brown or black shoes or boots. Light brown or brown shoes do not go well with a black suit, while black shoes go well with a brown suit. In the summer, colored shoes can be worn with a non-dark suit. Sandals or sandals may not be worn at receptions. Boots with thick soles, rough athletic boots and sandals are suitable only for sports, not for evening wear. Lacquered ones are worn only with a tuxedo.

It is best to have light brown gloves as they go well with a dark brown or gray winter coat. Black gloves are worn only with a very dark coat. Putting on a festive costume, it is best to choose cloth or leather gloves in neutral tones for it.

In the external appearance of a business man, there should not be a lot of jewelry. He can put on a ring, but not on the hand on which he wears a wedding ring (by the way, it is not considered an ornament). Nowadays, many young entrepreneurs began to wear chains. And this is quite normal when the chain is not visible, and it is worn under the shirt. But when a chain is worn over clothes, it is considered bad form, especially if a pectoral cross hangs on it. These are the basic requirements for clothing, which are punctually observed by business people around the world.

business woman clothing culture

For a woman who wants to succeed in business, it is very important to remember her appearance, moreover, put her at the service. A business woman cannot come to work just in trousers and a blouse. In a trouser suit - maybe, but in an ordinary blouse and trousers - it can’t, since these are clothes for the house. A business woman will never come to work heavily decollete, in a sleeveless dress or in a T-shirt and without stockings. All over the world, the main form of women's clothing for work is the suit. The dress can be afforded only in the heat and only plain.

In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is advisable to change toilets often, because the same thing worn every day is annoying and “extinguishes the mood”. Business clothes are distinguished by classic cut and versatility. But, nevertheless, here, too, the purpose of women's clothing was and remains to emphasize personal originality and elegance. A woman always has the right to the originality of her clothes and to her own style in wearing them.

Good taste is especially valuable, which is manifested in the ability to select fabrics for their clothes according to structure and color. So, for thin women it is best to sew or buy clothes from light “protruding” fabrics or from fabrics with a large nap. Full, on the contrary, heavy, “falling” fabrics will go. Fabrics of bright colors with a large pattern, with transverse or oblique stripes, in a large cage, as well as plain light fabrics (white, blue, yellow, etc.) with various brilliant shades are well suited to thin figures. For women with a full figure, fabrics with a small pattern, longitudinal stripes and plain fabrics of dark colors (black, brown, red, etc.) are more suitable. Such a selection of colors and patterns is explained by their lighting effects: in the first case, they seem to enlarge the figure, in the second, they make it thinner.

The main thing that every woman should be aware of is that her hair should be in order all the time.

It is better for a business woman to have medium length hair - this means that they should not resemble a boy's hairstyle or a man's hairstyle, but should not be below the shoulders either. Women with very long hair can be attractive, but to the detriment of their official authority.

Today's fashion is reminiscent of the fashion of the seventies. Pale brown-bronze lipstick for the day, burgundy or red for the evening. It comes with matching nail polish. False eyelashes are popular, but very carefully superimposed on top of their own. Eyebrows are thin, "arched". Blush is rarely used and so sparingly that it is almost invisible. The powder should also be almost invisible on the face. If you use cream powder, then it should be a tone darker than dry.

Manners are very important, they pay attention, immediately after the appearance of a person.

Manners are a way to keep oneself, an external form of behavior and treatment of other people, expressions used in speech, tone, intonation, a walk characteristic of a person, gestures, facial expressions. Manners belong to the culture of behavior and are regulated by etiquette. They are as much a way of showing respect for others as neat clothes, courtesy, and tact.

It is difficult to overestimate the importance of communication manners in creating a positive business image, since a variety of people easily fall under the charm of manners.

Communication manners recreate the image of a person, they visually manifest those qualities that are evaluated by others with a “plus” or “minus” sign. The manner of communication is the external side of the manifestation of attitude towards us, it is visually accessible information for perception. In relation to behavior, the word “manner” denotes stable signs, learned and habitual features of attitude towards others, forms of communication, various details, separate dashes, even small, constantly repeating movements - the manner of listening, speaking, moving, holding a cigarette, etc.

Any reflex action must be controlled. Yawning in society is unacceptable. In extreme cases, you can yawn "inside", but carefully.

Coughs are usually difficult to manage. When coughing, you should slightly turn your head to the side and cover your mouth with your hand; with a sharp cough, a handkerchief must be applied to your mouth.

You should blow your nose quietly, slightly “blowing” into a handkerchief, while you can not turn away. It is absolutely unacceptable in such cases to "blow" the whole room.

It is impolite, and therefore ugly: to point a finger, especially at a person; moisten your finger with saliva while flipping through the pages; use the nail of the little finger as a toothpick; clean shoes on trouser legs. The door should always be closed "softly", even if we are in a hurry.

Here are a few more points to keep in mind:

- Never be late for a business meeting or office meeting. Keeping yourself waiting has no excuse other than an accident. In case of a forced delay - call;
-avoid dubious jokes, especially concerning final features;
- avoid talking about politics, religion or race;
-never act "over the head of the authorities" (you should always make sure that you are talking with the person who is authorized to make decisions).

Here are some more tips for breaking bad habits that are often considered “little things” and therefore overlooked:

-never pull your clothes, twist your fingers, snap them, twirl a pencil in your hands, do not draw scribbles on paper;
- do not turn your back to the interlocutor, as well as to the person sitting nearby;
- do not comb your hair (including do not ruffle the hair at the back of the head, trying to concentrate);
- do not chew gum and do not eat candy when talking;
- Do not smoke during the presentation. Smoking is not only distracting, but also irritating to non-smokers.

If during business conversations and commercial negotiations you do not notice these "little things", this does not mean that your interlocutors and partners do not notice them. And as far as such habits appear most often at moments when a person is thinking about something, such an involuntary gesture can be interpreted in the wrong sense, for example, as unwillingness to continue the conversation or as a sign that the topic of conversation has exhausted itself.

Thus, all of the above allows us to assert that the good manners of a business person in the formation of his positive political and business image are no less, but perhaps more important than his appearance. Never forget about it. Work out pleasant, disposing manners of behavior, fully master them. They should be natural, like breathing. It is so easy to use correct manners that it is truly a sin not to consider their advantages. You will also find that it is easier and more pleasant for you to work and, in addition, that having good manners is simply beneficial.

Many of the fairer sex strive to make a good career. And such a goal simply requires a woman to have the image of a business person and a reputation as a strong lady. Without these factors, all ambitions may turn out to be empty hopes. In appearance, a frivolous lady simply will not be trusted with the solution of serious issues, no matter what business abilities she possesses.

Appearance is a great thing! After all, it is he who initially influences the attitude of others around us, and it is on him that the further reputation of a woman in a particular area depends. If the image does not meet the requirements of the environment, then it will take a very long time to prove that you are quite suitable for this environment. It's worth both time and effort. How to create a business image so that where required, we are received with favor and trust?

Psychological factors of image formation

The image of a business person is not just a certain kind of manners, an adequate style of clothing and a lexicon suitable for this style. A very important role in creating a reputation is played by psychological factors of image formation. After all, we receive most of the information about another person through non-verbal channels.

The first impression can have a significant impact on the future. For example, if you suddenly didn’t like you on a first date or when applying for a job, you may lose the opportunity for further relationships with a person that impresses you, and career prospects.

But we have only one chance to make a positive first impression! According to researchers, during the first meeting with a person, a fairly stable opinion about him is created in just six seconds of communication. Moreover, this impression is deposited on an unconscious level. The one with whom we intend to communicate unconsciously assimilates our emotional state. Consciousness, on the other hand, evaluates verbal aspects: the appearance of a person, the characteristics of his behavior, the timbre of his voice, the specifics of expressions, and so on.

These aspects, although quite weighty, still play a secondary meaning in the perception of others - if desired, they are quite easy to change. But with non-verbal perception it is much more difficult. Usually we ourselves do not fully know what non-verbal signals we send to others. But it is precisely these signals that create the dominant idea, and are of great importance for those who are thinking about the question of how to create their own image of a business person? How to make sure that the reputation was at the highest level?

It often happens that when thinking through the image, we do not pay enough attention to our internal state. As a result, the efforts made to create your own image may be in vain. Yes, trying to create a business person, we will choose the right accessories and style of clothing for him, yes, we will change our vocabulary and manners ... But if we ignore the work on the internal state, we will not be perceived in the proper way. Or they will, but superficially. And the reputation will be ruined, and not fully disclosed.

For example, it will not be enough to put on a formal suit and develop the necessary demeanor. First, it is necessary to develop an internal mood for serious engagement in one or another type of business. If you are more than a sense of responsibility, predisposed to windiness and a frivolous attitude to your duties, no suits and manners will help you gain authority in the business environment.

Because inner carelessness will certainly manifest itself in some kind of mechanical gestures, involuntary posture, unconscious movements. All this, perceived by others on a non-verbal level, will place in them doubts about your reliability, ability to solve tasks and assess the situation.

In a word, before thinking about external methods of forming an image, one should conduct a thorough analysis of one's own "I" and highlight the features in it that are most appropriate for this image. The reputation of a business person is made up of self-confidence, firmness and the ability to make independent decisions. If these traits are rather weakly expressed, then you need to work on yourself and develop the necessary qualities of character. And in the event that they are absent at all ... Well, then you should not break yourself - after all, not all women need to be a business woman so much!

The uniqueness of a person is priceless, and the biggest problems of image formation arise precisely when we try to adapt this uniqueness to some stereotypes. So if we don't really have a business inclination, why break ourselves? Why not think about the methods of forming an image, for example, of a creative person or even a glamorous society lady?

But, if, nevertheless, you are obsessed with the idea of becoming a business woman, and inside you feel defenseless, weak and overly feminine, you will have to develop the necessary traits in yourself. This is painstaking and long work, but without it the reputation of a business person will remain an unrealizable dream.

Rules for the formation of the image

The image of a business person begins, first of all, with an adequate analysis of oneself and one's capabilities. At the same time, you need to try to see your own personality in all its colorful versatility and true form without self-deception. This will help you gain a foothold.

Then, according to the rules of image formation, you should find the best way to present yourself to others as a business woman. This method should include both tangible and intangible factors. It needs to be carefully considered - this is necessary for success in a future career. In particular, it is necessary to accurately determine both the color and texture of the fabric of business clothing, which will give an authoritative look in which you will feel as comfortable as possible. And a variety of accessories inherent in the image. In addition, it is necessary to work out the appropriate style of behavior and manner of speaking. Yes, it is from such seemingly unimportant factors that the necessary reputation is formed.

The rules for forming the image of a business woman imply that by following them, she will become more sociable, more self-confident and more active. This will help build positive relationships in society and will emphasize personal and business qualities, while shading some shortcomings. Following the rules, the future business lady gains psychological confidence in dealing with people representing different social statuses.

Ways of forming an image can be different. If you are suggestible enough, it will not be so difficult to develop the qualities of character that are appropriate for the situation. You just need to choose one of the simple methods of psychological correction. There are quite a lot of them now, and finding a suitable species will not be difficult. However, you don’t have to choose – if you tend to think about your actions, then you can invent your own technique of this kind. This is reasonable, because along with the development of other qualities of character, it will also stimulate the quality that is so necessary in the business world - ingenuity.

One of the common methods of image formation suggests getting used to the image of a business woman. Daily dressing in a formal suit, making the make-up appropriate for the image and using the accessories and items necessary for professional activities. At the same time, one should try to show one's truly feminine essence in behavior as little as possible. We teach her to hide and not to remind her of her presence to the place and not to the place. Open and regular demonstration of femininity in the work process is inappropriate - it makes women weak and vulnerable. And the reputation of a business lady does not accept these qualities.

Thus, even if there is softness and tenderness in your character, over time they will fade into the background, giving way to business qualities. And this will fully comply with all the laws of creating the image of a business lady. A well-formed image is a guarantee that in the business environment it will cause only a positive attitude and unconscious approval among others. After all, your appearance will fully meet people's ideas about the ideal image of the representatives of the profession.

In general, the image of a business person consists of several stages.

Stages of image formation

What are the stages of image formation based on? They are based on principles such as:

The idea of society about the personality traits of the character of a person engaged in a particular type of activity;
A person's idea of the world around him, his lifestyle, his social status and some psychological aspects of society;
A person's idea of himself, based on his life experience and the current internal state. About their moral values, internal culture and psychological attitudes;
Understanding that information about a person comes to others not only through visual channels. And that our appearance, demeanor, level of knowledge cannot yet serve as a guarantee that the reputation among others will be necessary;
An important role in the formation of this impression is played by a non-verbal message, which is unconsciously fixed in the form of almost the most significant information about a person.

In a word, we can say that the creation of the image of a business person is the development of a collective, generalized image that will maximally reveal the qualities of character necessary for success in a particular type of activity. In this image, there must certainly be such personality traits as:

Professional culture and competence;
sociability;
Goodwill;
Ability to influence people of different psychological types;
The ability to keep a distance in relations with people (in particular, to prevent manifestations of familiarity in business communication);
Unobtrusive energy;
The ability to arouse interest in oneself and sympathy.

In addition, the reputation of a business woman also depends on a sense of style and a sense of proportion. So, if you, intending to look like a successful business woman, allow yourself flashy makeup, some creative hairstyle, an abundance of expensive jewelry and cheeky manners, all your efforts to create a business image will be in vain. Therefore, make sure that nothing in your appearance goes beyond the permissible: practice gestures, gait and do not allow excesses in appearance.

In general, the stages of image design include such items as:

Study of one's own psychological capabilities;
Adequate assessment of their physical data;
Highlighting your personal qualities necessary for successful work in a particular business area;
The development of these qualities with the help of appropriate means for this development;
Selection of attributes corresponding to the image of a modern business person: clothes, accessories and other things;
Checking the effectiveness of your image in practice.

These are, perhaps, the main factors necessary for the reputation of a business woman to be on top. And now let's sum it up.

The image of a business person. What it is?

In today's world, for successful activity, the formation of the image of a modern business person has become a necessary and indispensable condition. In society, certain rules have developed for the correspondence of appearance and behavior, coordinated with one or another type of activity.

By changing our image, we can direct our lives in one direction or another. For example, in the career of a business person, his image plays almost the most significant role. With its help, we easily "fit" into the business community, which contributes to the hope for rapid career advancement. And this may well compensate for the internal inconvenience from the blue or gray tones of the classic style of business attire, if one suddenly arises.

An image created according to all the rules of image formation must always correspond to the status, time and place. This, of course, does not mean that the image is always to our liking, however, all efforts to build and maintain it usually pay off with interest. The results of a sociological survey of managers and senior executives of different firms indicate that there is a direct relationship between image and career. In most cases, when hiring, preference is given to the applicant who turned out to be the owner of the right image, the significance of which surpasses even a red diploma or an academic degree of the second candidate.

At the same time, it is not always possible for a person to make exactly the impression that he would like. And this difference is sometimes quite large. What needs to be done to be completely satisfied with your own image? You need to establish whether your image is useful to you. And if not, then find ways to improve it. And in order to avoid problems in the formation of an image, starting to create it, one should take into account such points as the integrity of the perception of a personal image, the adequacy of self-esteem and knowledge of the characteristics of one's character.

You need to carefully consider your image. A positive image is made up of a set of certain characteristics, and therefore its formation should be carried out as a clear and step-by-step process. The reputation and positive image of a business irresistible woman is determined by several characteristics. This is a competent speech, good manners, an attractive and neat appearance, confidence and inner freedom, an adequate and calm reaction to the emotional swings of interlocutors.

A significant reason that prevents the manifestation of your true qualities and the realization of opportunities may well be an ill-conceived image. Even if it is thought out, and today you are on top, and meet all the high requirements of modern business people, you should not relax. After all, tomorrow this may not be enough, therefore (for perfection there is no limit), work on the image should be regular.

In creating the image of a modern business person, the importance of every detail is taken into account. In his appearance, such details are the correct combination and selection of the most suitable color scheme for a woman in clothes, and the right choice of fabric texture and silhouette of such clothes, and the selection of accessories, and makeup, and hairstyle, and perfume. All this should be in perfect harmony with each other.

As you have already understood, creating an image is a subtle art of great importance. Starting to independently form a business image, you will have to muster up the courage and listen to criticisms addressed to you. If the proper amount of courage is not gained, it would be better to turn to professionals who will develop your individual style for help. From shoes and hairstyles to behavioral features. In order for the result to be optimal, it is advisable to choose an image maker specialist whom you fully trust. And be sure to follow all his advice.

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Image business human (12)
Abstract >> Ethics
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Image is literally an image. Our image, our I, our appearance, we form from birth to old age. There is a well-known proverb: "Meet by clothes, see off by mind." You can't argue with the centuries-old wisdom of the people

THE RUSSIAN ACADEMY OF SCIENCES

Federal Academic Ecological University

by subject:
"Basics of professional culture"

on the topic of:
"Image of a business person (girl)"

Completed by: 1st year student, spec. 280-201-6;

Antonova A.A.

Checked by: Senior Lecturer

Kononovich O.N.

Image for work

Business image secrets

Conclusion

Bibliography

Introduction

Image is literally an image. Our image, our I, our appearance, we form from birth to old age. There is a well-known proverb: "Meet by clothes, see off by mind." You can’t argue with the centuries-old wisdom of the people, no one wants to be badly received.

This permanent impression is especially important in the business sphere, business circles, where it is necessary to show oneself from the first word, to the last gesture, to dress oneself impeccably. If you imagine that business is a battlefield, then your speech is your sword, your reputation is a strong shield, and your clothes are your armor. How can we get decent armor?

Answering this question is my goal. To do this, I will reveal seven basic rules common to everyone, and after that I will focus more specifically on the secrets of a business image.
Image for work
General rules for the design of appearance.

The creation of any image begins with the design of the appearance.
There are some universal rules that will help you in this interesting activity.

Rule 1 "Avoid sudden contrasts in your image"

The content of the characteristics that clothes bring to our image is subject to two main principles: unity and contrast.
If you strive for a clear and fairly simple image, you should use the principle of unity.
For example: You want to look like a weak, defenseless woman whom everyone will feel sorry for and take care of.
The implementation of the principle of unity implies that you choose a solution that visually conveys this impression with the help of clothing. The image dictates the unity of the stylistic choice (romantic, models for young people), one or another color scheme (only pastel colors), the choice of fabric (soft, delicate, plastic), accessories and additions (cute and touching-sentimental). In the image, everything should fit one to the other. This image should match your demeanor. Your speech, the construction of phrases and the set of words used, intonation and facial expressions, along with the plasticity of movement - everything should work for him.

If the image corresponds to your nature, then in such a situation it is easiest. If you want to seem like that, but in fact you are independent and strong in spirit - be careful, no matter how another principle works.

The principle of contrast.
Assumes such an image building, when an element is deliberately introduced
(detail), inadequate to the whole image as a whole. It is this "inadequate detail" in contrast that attracts attention in the first place.

A contrasting detail objectively captures our attention and can take first place in interpreting your image. It necessarily causes judgments that contradict the rest of the information (which is carried by the other components of the image).

Therefore, if you want to look like a rich woman who does not hide her price, dress in prestigious, expensive things, but do not forget to make sure that any detail does not make you doubt it.
(cheap fountain pen, lipstick).

If you want to leave only a hint of your material well-being and have the appearance of a person who does not strive to demonstrate his wealth, wear one very expensive ring (but this should not be read) in combination with ordinary modest clothing.
Attention! The principle of contrast works in the following situations:

V discrepancy between the details and the main style decision of the image (thick warm stockings with an elegant silk scarf)

V prestige and high cost of the element on the background against the background of modesty clothing

(expensive jewelry in combination with a printed dress)

V modesty of the element against the background of a general rich and prestigious image

(a smartly dressed lady with a shopping bag)

V different functionality (evening toilet in combination with slippers)

V different neatness and cleanliness (torn stockings and ironed clean dress)
The principle of contrast is also manifested in the violation of the proportionality of the figure and volume of the product, the scale of the body and the pattern of textiles from which the clothes are made, non-compliance with the rule leads to the emergence of various undesirable illusions of visual perception that distort the figure.

The principle must be observed when selecting the density of the fabric to the complexion of the figure. Overweight women should avoid airy transparent veils, fabrics. Fragile people are not recommended to wear very heavy, thick and rough fabrics.

The contrast of style and things of various functional purposes leads to the appearance of negative judgments about taste and, in general, about the level of human culture. Similar judgments can also arise when there is a contrast in the manners of behavior, gestures, speech of a person and clothing. At the same time, clothes not only do not mask the discrepancy, but, on the contrary, emphasize, give out (for example, slang expressions from the lips of a luxuriously dressed lady only increase the dissonance between her material and spiritual life).

If the characteristics of the color type conflict with the characteristics of the style of clothing, the principle of contrast begins to operate. The color of clothes plays a more important role in shaping our image than the color type of appearance. Those. the right color of clothing corrects the impression of an unsuccessful hair color.

It is known that each color type of appearance contributes to the formation of the image.
Type "Winter" - bright, spectacular, cold-inaccessible, with certain combinations - a fatal woman who knows her own worth.
Type "Autumn" - a luxurious, bright, energetic, insidious and cunning woman.
Type "Spring" - gentle, feminine, weak.
Type "Summer" - businesslike, confident, fit.

The following combinations of color types with the style decision of clothes are harmonious:
"Winter" - a classic style, "Spring" - with romance, "Autumn" - avant-garde, fantasy styles, "Summer" - business sports.

In any case, the postulate that the effect of the image caused by color is stronger than the effect of form, and the effect of the color of clothes in the image is more important than the color of the hair (with the exception of fiery red), can be considered proven.

Rule 2: Say things about yourself that others should know about you.

How much you can open your soul to others is up to you.

Of course, if only an external impression is important for you in some situation, you should build an image in accordance only with your demonstrated “I”.

Others should think of you only what you allow them to think. Therefore, you should choose the appropriate option to impress you. Do you want everyone around you to see "business woman" or "mother of the family", "blue stocking" or
"sexy beauty"? "Successful specialist" or "loser"?

You should focus only on the patterns of perception of the image in our society. In different situations, clothes should match them as much as possible.
The more formulaic and precise you are in this expression, the less your individuality is visible, the better.

If you are interested in the task of self-improvement, you want to bring yourself closer to achieving your ideal "I", then in this case, the clothes should speak about it more accurately. In this case, the task changes, it is important not what is needed in the situation, but what you personally need in order to achieve the necessary internal change and convince others of this.

Therefore, when choosing a style, silhouette and color in clothes, we should be guided by the knowledge of the relationship of their features with the character and other psychological characteristics of the personality, and imagine the possibility of correcting our own soul with the help of clothes. In this case, in the external appearance, those features that we want to form in ourselves should run like a red thread.
Therefore, the image should not be very different, it should always work for the super task!

But clothing can also express our real self. Then we should not think at all about the effects of social perception of our appearance. Is their opinion so important to you if a completely different task is in the first place?
Rule 3 "Clothes should correspond to your profession only in the workplace"

The biggest mistake is to walk around in a uniform outside of work, or, even worse, to dress in all cases the same way as for work.

According to role theory, we play three roles in life: ascribing
(expected behavior from us), subjective (we ourselves expect from ourselves) and real.

Numerous foreign studies show that professional clothing sets you in a working mood, thereby facilitating the performance of the assigned role. But she intervenes in the performance of a real role. Staying in professional clothes outside of work, we kind of continue to be at work, leaving it. At the same time, we unconsciously transfer from the professional sphere to another place the same technique of communication, the manner of speaking.

Therefore, it is necessary to change clothes in different situations not only for reasons of hygiene, but also for purely psychological reasons.

Anyone who goes to the theater in everyday clothes is not just “acting badly”, but simply depriving himself of even a small, but the edge of a holiday.

What to do when there is no time at all and you have to go from the “ship to the ball”.

Practice shows that if there are simple ways to change the appearance in improvised ways. A light thin scarf, jewelry, other shoes, elegant overhead details (pelerines, vests, transparent tunics and furs), dressed on an ordinary business dress, can transform you beyond recognition.
It's not hard to learn this. Just don't be lazy!

Rule 4 “The image should give the information about the age that is needed
To you"

In certain cases, clothes can make a woman grow up (more often such a need arises for young women in a professional communication environment), or make her younger (in communication with men).

Only those who are convinced that “his age is his wealth” should dress strictly according to age.

Most women want to look younger as they age. In this endeavor, the following principle should be adhered to: “dress according to your appearance!”. If you can’t look like a girl, then it’s better to dress in clothes of an age group an order of magnitude younger than you.

For example, a woman in her thirties may use clothing from the youth range (for twenty-year-olds). The use of clothes that are two orders of magnitude inconsistent with your image will not only not rejuvenate you, but, on the contrary, may emphasize the absence of youth.

For example, imagine girlish dresses on a woman in her fifties.

It is very important to consider the influence of hairstyles on the perception of a woman's age.
In the perception of the external appearance of any person, the hairstyle is the first thing that the eye falls on. It is by the hairstyle that we find out who is in front of us: a man or a woman and what age they are.

Therefore, you should wear hairstyles that modern women wear and avoid very short haircuts!

Rule 5 "Consciously change your color image"

To do this, first of all, evaluate what you want to achieve with your appearance. The general pattern of perception of the color type of appearance is as follows: the lighter the hair, the more the perceived image shifts towards the primordially female characteristics.

Men have liked blondes since ancient Greece.

The fact that they still gravitate towards them is, in principle, quite scientifically substantiated.

Therefore, when deciding whether to lighten your hair or not, think about what impression is most important for you.

If you are artistic and would like to make a different impression everywhere, then in this case you can simply change wigs.

Red-haired women are the most problematic. From childhood "to be red"
- bad according to the stereotypes of social perception. Adults do not have obvious discrimination, but it is at the level of perception - the result is worse than all other types. Therefore, only a strong enough nature can afford to be red-haired, able to withstand strong negative aspects of how others perceive their hair! If the “Autumn” color type has bright red hair, then this is assessed as an additional minus.

When forming a color image, pay attention to the following.

No matter how you feel about the idea of dividing people into four color types by analogy with the seasons. Determine your appearance according to this system. Who
Are you "Autumn", "Winter", "Spring" or "Summer"? Perhaps you belong to an intermediate or mixed color type (for example, the skin in some places may be yellowish, in others with a blue tint, hair of an indefinite tint), then in any case, only you must decide which color type is subjectively yours, and how you to look like.

If you do not like the natural type to which your appearance belongs, no one will stop you in striving for change. Whatever you choose, advice on the formation of a color type can be taken as recommendations for finding a harmonious color scheme for the appearance, in which nothing can be left of the natural.

But in any case, when wearing clothes of a certain color scheme, use makeup of the same color type and make sure that the hair color matches it! No one here has the right to argue with you!

Want to always look like "Spring" - please, want to be "Winter"
- No problem! If you want to be in harmony with nature - wonderful; think that nature was wrong - correct it. People do gender reassignment surgery, and even with decorative changes in appearance, there should be no problems at all.

A wardrobe not in your natural type will require appropriate makeup and hair coloring. Troublesome, but, as they say, beauty requires sacrifice.

It should be determined whether it is worth changing your appearance to such an extent, although if you are convinced and even more so if this corresponds to the goals of life - do what your soul calls you to!

There are women who dye their hair all their lives and do not perceive themselves in a natural color type at all, and there is no getting away from this.

It is important that color harmony of appearance, clothes and image be achieved in the decision of the image.

Rule 6 "Do not forget about obsolescence of things!"

Remember that the obsolescence of clothing may not correspond to the material wear. Certain feelings about the obsolescence of any toilet may arise not only from the one on whom she is dressed.

The time of obsolescence of a thing in different social strata and situations varies greatly. So a wedding dress should not be worn a second time if
You have already married in it, and the mourning toilet can be used for many years.

For the bulk of things obsolescence corresponds to the phase of a sharp change in fashion. In our country, they are especially strict with movie stars, pop stars, and theater stars.

We in Russia have not developed a European attitude to things, but there is no American one either. As a result, our consumer demand fluctuates much more than in stable countries. But we already have temporary differences in the obsolescence of things in different strata of society. So, according to the etiquette of high society, women should not appear in the same toilet in society more than three times. This is followed, for example, by the wives of the “new Russians”.

The universal period of obsolescence should be considered the season. This is inherent in us literally genetically, the change of the season leads to the renewal of nature, weather phenomena, mood and energy balance of the body change. The soul yearns for change. Therefore, most women happily buy things for the new season.

If a thing has been in operation for several years, then the simplest ways to update it should be used. New accessories and additions often change it beyond recognition.

Rule 7 "Clothes must look impeccable"

Magnificent seven rules for the design of your appearance:

1. avoid unplanned contrasts

2. Say things about yourself that others need to know about you.

3. clothes should correspond to your profession only at work

4. the image should give the information about the age that you need

5. Consciously change your color image

6. do not forget about the obsolescence of things

7. clothing must be immaculate.

Business image secrets

What is a "business woman"?
Let's answer this question. This concept is not always used correctly.
Some believe that it applies to all working women, suggesting that the specifics of the position and profession are not important. Let's see where this can lead.

For example, at the second “Image of a Businessman” competition held in November 1998, one of the prizes was taken by the development of the image of a choreographer, who was dressed in a black business suit with a long straight skirt. The choreographer was an interesting forty-year-old woman. She confidently demonstrated several dance steps in front of the jury members.
Could she fully work in such a toilet at her workplace?

Of course not. If you have ever danced, you are well aware that it is seriously impossible to dance in a business suit, especially to teach others to dance.

Answer the contestants to the question: “Can a ballerina be considered a business woman?” a negative error could have been avoided.

In modern Russia, a business woman is called, firstly, representatives of the administrative sector of commercial structures, various firms, agencies, banks, etc. First, women running their own business. It is they who are classified as a group of "business women".

Finally, businesswomen are called representatives of a number of professional structures, managers at various levels, secretaries-referents.

Clothes for a business woman.

Clothing for a business woman is one of the important factors of prestige, a way to show her business importance. A properly selected business suit can make a favorable impression, emphasize your professionalism and personal qualities: organization, composure, smartness, neatness, grooming, and thereby influence your business partner.

If you are an administrator, baths have such qualities as attentiveness, sensitivity, responsiveness, accuracy, exactingness, humanity.

According to the results of research, the most businesslike palette is blue (except for bright colors), achromatic (black, gray, white) and natural colors with a predominance of light, slightly saturated colors of clothes.

Of course, the selection of colors is determined by the color features of a person's appearance, but for any color type, you can choose the right shade in the blue palette!

Black suits outside of etiquette situations should always be worn only by the “Winter” color type (i.e., bright brunettes), and even then until a certain time (while women look youthful). With age and graying of hair, you should switch to options for blue, blue-gray.

Brown with olive - enhances the perception of pragmatism, practicality, earthiness; blue with gray or black - emphasizes formality, neutrality, coldness. Less desirable, but acceptable, are suits in black coffee, dark aqua, dark purple, dark blue-green turquoise. Ecological colors are optimal: all shades of sand, brown, green.

All very bright colors lower the rating of business qualities
(fluorescent)
Dresses in light and bright colors. The greater the color saturation, the lower the rating of "business qualities" (the lowest rating for red, crimson, hot pink colors)

It is undesirable to use: green and burgundy - for costumes; bright pink, crimson, purple - for blouses.

Your outerwear should also match your business image. For raincoats and coats, the colors are optimal: beige, black, dark blue. The ideal business color for fur coats and sheepskin coats is beige, silver-gray, but brown colors are also possible.

Negative shades have clothes of burgundy and green colors, as well as clothes of shiny fabrics.
Fashion style. So, the basis of the image is a stylistic decision of clothes.

The style for a business woman is preferably classic and business, it is possible to use the Chanel style.

Romantic, folklore, sports, fantasy, avant-garde styles are not allowed.

Separate discreet elements of romantic, avant-garde, folk styles are acceptable.

For example, a classic style suit with a blouse, a sports style with a trim, a classic dress with an elegant lace collar in a romantic style (but without frills and ruffles) are appropriate.

Women's business suit should be fashionable cut, elongated, slightly fitted silhouette and moderate length, harmonious with the individual features of the shape of the legs. The shortest business length is just above the knee.

Respect the boundaries for a mini in a business image. According to Japanese researchers, it is limited to the middle of the thigh.

The image should be built on straight, vertical lines of the silhouette, a small silhouette is not for a business suit!

Do not allow any oval, spherical, trapezoidal suit shapes in a business image.

Types of clothes. Most preferred business suits with a blouse.

According to research results, the most successful combinations for a business image should be considered:

1. dark blue suit with a beige, pale pink or light blue blouse with dark blue or blue-black additions (shoes, stockings);

2. gray with a blue tint suit with white, beige, blue or pale

- lilac blouse and additions to match;

3. a beige suit with an ivory or navy blue blouse and complements to match the blouse.

Having only 2-3 suits of suitable colors and a few blouses, you can make a decent number of elegant combinations, look businesslike.

Types of clothing: a suit with a skirt or a classic style dress with a jacket, knee-length, mid-knee or slightly lower.

Research by the American scientist D.T. Millow showed that using a business dress with a jacket raises your credibility and authority.

Strict closure of the blouse is desirable, a blouse-top is acceptable, without a clear neckline.

A vest with a skirt and blouse, or a skirt and blouse are possible, although they have a lower business merit rating. They are appropriate for the administrator of various institutions. Vests must be absolutely business style. It is better if the blouse and skirt are made in one color, or in a combination that is optimal for a business image.

A pantsuit imposes restrictions on the use of jewelry and accessories. Make sure that their forms do not contain ornate roundings, spirals and gravitate towards strict straight lines.

Outerwear such as jackets - parkas, short coats, short fur coats that do not cover dresses, the edge of a skirt and others are not appropriate in a business image.

Fabrics should be chosen solid without the effect of shine.

Preferably smooth with a little fabric or boucle for suits in the style of Chanel, always dense, natural.

Avoid thick drapes.

Costume quality. Give preference to wrinkle-free, high-quality fabrics. Prefer high-quality tailoring for a business suit, make sure that there are no defects in the fit of the product on the figure.

The cut of clothes should be elegant, but not super-fashionable. Cut products - in accordance with the business and classic styles. In a jacket, a long set-in sleeve of moderate width (without cuffs) will make you look more professional than a raglan sleeve.

The texture and pattern of the fabric. In suits, monochromatic colors are preferred, but fabrics with an inconspicuous thin strip and a soft check (in variations of the colors indicated above) are also suitable. The cage should be non-contrasting, of medium size and suitable for a business image only for short and thin women. Everyone else is better off not experimenting with cells.

Carefully use boucle, as well as fabrics with a fleecy surface, fleece.

Blouses can be plain or with a soft pattern based on non-contrasting color combinations. Colored ornaments and abstract geometric patterns are undesirable.

Accessories are appropriate scarf around the neck or ties like men's.

Use accessories in fashion trends, but not extravagant. You can wear some fashionable quality jewelry, but no more than two pieces of one ensemble.

Jewelry in business and classic styles is good under the conditions of their complete set. A set for a business image should not include more than three items.

For example:

1. a set of earrings, rings, chains.

2. earrings, ring, beads.

3. brooch, earrings, ring.

4. A sleek, austere single-metal bracelet with earrings and a smooth ring.

5. watch, pendant, earrings in the same style.

It is very important that all the products of the set are not concentrated in one place, so three rings worn at the same time are not for a business image.

The most optimal for a business image are jewelry without stones (platinum, gold, silver), with stones of muted tones (jasper, lapis lazuli, onyx, agate, cohalong, turquoise), pearl products.

Jewelry should not attract attention with its high cost. Therefore, even if you want to demonstrate your material wealth, do it elegantly, do not wear thick gold chains.

However, elegant and unpretentious diamond jewelry is quite appropriate in our country, while it is advisable to avoid them when communicating with foreign partners.

Remember that a narrow wedding ring speaks of your life experience and reliability.

Glasses make a significant contribution to the formation of the image of a business woman. Many women treat them very painfully, often prefer lenses.

However, psychological experiments have shown that glasses play a significant role in forming an impression of a person, especially in the first five minutes of communication. In general, women with glasses are perceived as more intelligent, diligent, and the rating for business qualities goes up.

Therefore, most glasses for business women are not contraindicated.

And sometimes even desirable!

Psychologist Gordon Allport has studied the formation of first impressions and the evaluation of the qualities of an unfamiliar person and found a tendency to perceive people who wear glasses or with high foreheads as more intelligent, trustworthy, industrious. They, for example, could ruin their eyesight while studying.

However, tinted glasses used in business communication have the opposite effect. People wearing them do not inspire confidence, they are perceived as pretending to a certain pretentiousness, ignoring other people's interests, more closed to communication and less frank.

If you wear glasses, then it is advisable to choose the frame to match the shape of your face and the color of your clothes.

If you have an oval face, any frame shape will work for you, but avoid oversized frames.

For a rectangular face, choose round or oval shapes.

A triangular face is in perfect harmony with round, oval frames and aviator-style glasses.

To a triangular face with protruding cheekbones and a sharp chin, large glasses of a smooth (oval) shape are suitable.

Any shape will suit an oval face.

With the help of glasses, you can optically shorten a long nose if you wear them a little lower. In this case, pick up the bow bent down.

A short nose looks better if the bridge is high.

People with warm, peach skin tones will look better with yellow frames.

And silver and black - if the skin is white, ivory or creamy.

Blondes should avoid frames that are too dark and frames that are light pink tones that blend in with their skin tone. Ideally, every woman should have several pairs of glasses to match her clothing styles.

Shoes. Preferred classical style. Pumps are optimal, with medium heels made of matte leather (not suede, not patent leather).

Only in certain types of professional activity can the use of a high, medium heel thickness be recommended.

For a business image, you must have one pair of black, navy blue, dark brown and dark gray shoes.

Shoes of two-tone color, bright, colorful, as well as with frilly heels and shiny jewelry are unacceptable.

Stockings. In a business image by essentially worldwide standards, a woman should wear stockings at any time of the year, preferably in the summer.

If it is very hot in summer, replace them with skin-colored thin nylon knee socks (provided that the top is hidden under the skirt)

Stockings in flesh, smoky gray and black are suitable for business attire. The texture of the stockings should be smooth, without much sheen, pattern and development.

Bags should be worn in a business style, even better a business briefcase, diplomat (attaché case), folder.

It is necessary that your business portfolio has a complete order, which, when opened, will be visible to the partner.

A pleasant impression is made by quickly finding the right things in your own bag. How would you say: I easily understand what I do.

It’s good if your bag or briefcase has a large number of compartments that can accommodate keys, a wallet, a notebook, business cards, credit and check books, glasses, a cell phone.

Hairstyle. Pay attention to the hairstyle. It should be as if smoothed. The contour of the hairstyle should contain smooth, not wavy lines.

In any case, choose a neat hairstyle. The leader of the business image is a bob haircut (up to the shoulders), any haircuts on straight or slightly wavy hair will do. If the hair is long, they must be selected in a hairstyle that is based on strict or slightly wavy hair. If the hair is long, they must be picked up in a hairstyle that is built on strict, as straight lines as possible.

(for example, a smooth "tail").

Unfortunately, a business image is most difficult to build for women whose hair is blond (Spring color type) or reddish (Autumn). It is better to be a business brunette ("Winter") or with blond hair ("Summer").

Of course, it makes no sense to dye your hair to work in a more business color, as well as cut your hair, but sometimes a wig can be used for the desired effect in especially important situations.

Long and slightly wavy hair is acceptable when communicating with a male business partner.

Curls, curls, any wavy ones are not suitable for a business image.

Makeup. Use fashionable but moderate makeup that suits

Your appearance color type (false eyelashes, nails are excluded).

Psychological research definitely shows that the days when women were allowed to wear no makeup are long gone.

With the immoderate use of cosmetics, a woman is attributed not only bad taste, but also a lack of spirituality, intellectual narrow-mindedness, and a strong desire to attract attention.

Nails. Watch your nails. You should get a manicure.

Pastel nail polish is preferred in combination with makeup, hair color and clothes.

Little things. Pay attention to the little things.

Have a small notebook or hardcover weekly with you, along with a set of prestigious dark colored fountain pens.

Solving any issue, find out your workload for the whole day at once, enter important information in a notebook during communication.

During work, wear the sign of your company, a badge in your suit.

Use business cards. Take care of their quality and professional performance. In the design of business cards, use a business palette.

Do not use school pens, do not carry pencil stubs and pens with gnawed ends.

With the inept selection of accessories, individual unwanted parts of the face can stand out. Therefore, with a large oval face, wear long dangling earrings.

Women with small facial features are better off wearing small earrings.

Conclusion

In my short essay, I tried to reveal a little about an interesting and very important problem - the problem of image. Image is important for everyone (although they say:

“Image is nothing, thirst is everything”), and especially, as I said in the introduction, image is important for business people. Image is our image. I put special emphasis on the meaning of clothes, on the influence of our clothes on the recognition of our image by other people. This is an important part of the image, but it is only a part, in addition to other equally important, although not so noticeable parts of the image, such as gestures, conversation, habits, hobbies, etc. Let others not bypass them with their attention, because it is known that there is nothing more important than the little things, it is they who most accurately reveal the essence of the big.

Bibliography:

1. Sisters Sorina (Korobtseva N.A., Petrova E.A.;) "The origins of the image"; M.;

"Gnome-Press"; 1999.

2. Sisters Sorina; "Necessary image"; M.; "Gnome-Press"; 1999.