Starting a tea business from scratch: opportunities, prospects, benefits. Coffee and tea shop as a profitable and fragrant business idea

In Russia, tea is considered one of the national drinks - every year the audience of consumers of quality products is expanding by 10-15%. Of course, someone continues to buy brightly packaged goods with an unknown composition in supermarkets, however, there are more and more people who are able to distinguish one variety of pu-erh from another. This circumstance makes entrepreneurs think about opening specialized boutiques, the range of which is designed specifically for connoisseurs of tea, coffee and other similar products.

The business plan of a tea shop should, among other things, include activities to improve the culture of drinking and focusing consumers' attention on the differences not only between varieties, but also between real tea and a surrogate, which is massively sold through retail chains. The target audience educated in this way will become the basis of business success and a source of stable income.

Business Features

A tea shop is a rather peculiar type of business, since, when operating in a narrow niche, it is mainly focused on buyers who understand good varieties of tea and are able to pay for it. Features of trading require you to pay attention to:

High quality of the products offered (there are fakes on the market produced in violation of technology);
Individual approach to the consumer and a high level of service (including consultations on the taste and methods of making tea);
Professional training of personnel and detailed acquaintance of sellers with the types of products offered;
Continuous marketing activities in the tea business aimed at promoting products and attracting new admirers of elite tea.

The most important task when opening a store is to find a reliable supplier offering adequate terms of cooperation (delivery time, assortment, pricing policy and the possibility of deferred payment). It is impossible to buy such a specific product at the nearest wholesale base, so you should start a business not with the selection of premises and ordering commercial equipment, but with a thorough study of market offers.

Almost all wholesalers offer affordable franchises that allow a newbie to start a business with minimal risk. The entrepreneur will have time and opportunities to study the market, gain the necessary knowledge about the product and how to sell it, and undergo additional training. The average cost of a franchise is 300-380 thousand rubles with a total investment of 1.4-1.6 million rubles.

Considering the idea of trade in tea and coffee can also be attributed to one of the most promising: with minimal investment, an entrepreneur gets a fully functional business model that allows you to earn income comparable to the income of a real store. Of course, you will have to learn which marketing techniques are more effective than others and how to get a stable flow of visitors at minimal cost, but the ultimate goal of creating a popular and profitable marketplace is well worth the effort.

Business Format

Entrepreneurs who create a tea business from scratch must first of all choose the format of the future store: there are several ways to organize a trade, differing in the scale of investments, expected profits and product range. Possible options include:

Shop with tasting area. To open such a retail outlet, you need a fairly large room in a place with high traffic, which allows you to place a wide range of products and related products. The store is characterized by significant investments both in interior design and in the creation of a commodity stock - at least 1.3-1.6 million rubles. However, the possibility of tasting directly affects sales, as it gives the buyer the opportunity to evaluate the tea before buying, and then choose one or more varieties they like. In the future, this option allows you to open an additional type of business - a tea cafe;
Special shop. It can be opened with a capital of 700-900 thousand rubles in a room with an area of 15-20 m², located in the city center, a large residential area or a business district. Due to its smaller size, this business format allows you to save on retail equipment, repairs and staff salaries. The assortment of the point of sale includes 150–200 items of loose and packaged tea and coffee, various additional accessories;
Tea stall or island in the mall. It is the most suitable option for beginners, since in this case you can start a tea business on a free area of 6-10 m² with an investment of 200-300 thousand rubles. Stalls are usually placed near metro stations, public transport stops, on busy streets, islands - in popular shopping centers. It should be noted that this format of trade involves the compilation of an assortment exclusively from inexpensive items sold in packaged form;
Virtual store. The advantages of the tea business on the Internet are the absence of investments in renting premises, repairs, commercial equipment and hiring staff. To open such an outlet, it is enough to register an enterprise, develop a website and create a minimum inventory. When considering, it should be noted that you can start trading in tea with a capital of 80-100 thousand rubles, of which about half will have to be spent on the initial purchase of goods.

Advantages and disadvantages

Before starting a tea business from scratch, it is recommended to consider the prospects for this type of activity, taking into account both its positive and negative sides. The benefits are usually listed as:

Relatively low cost of production;
Trade margin in the range of 75–120%;
Availability, simplicity and low cost of commercial equipment;
Numerous tea business franchises;
A small area of an average outlet;
Growing popularity of quality loose leaf tea;
Minor seasonal fluctuations in demand;
Long shelf life of tea - at least 12-24 months.

The disadvantages and risks in the tea business include:

The dependence of the price of products on the economic situation and the exchange rate - 99% of tea on the Russian market are of foreign origin;
Increasing competition in the tea market segment, requiring careful development of advertising and marketing strategies;
Low demand for business in small towns.

Activity registration

The tea business in Russia is not accompanied by licensing or the need to obtain special permits. At the same time, the operation of any retail outlet related to food products is impossible without an impressive number of other documents, the execution of which can take 2-3 months. These terms must be taken into account in the business plan of the tea shop when drawing up the calendar plan.

When registering a trading enterprise, as an organizational and legal form, you can specify an individual entrepreneur (if independent activity is supposed) or LLC (if there are several founders). The second option should also be chosen if it is necessary to independently import tea, as well as to attract venture capital investments.

The recommended taxation system is the STS at a rate of 6% or UTII (if available in the region). At the same time, simplified tax reporting and the need to submit declarations only once a year allow additional savings on the services of an accountant.

In addition to standard documents on the registration of an enterprise, registration of a tax payer and an extract with the decoding of OKVED codes, opening a tea shop as a business requires registration:

Lease agreements or certificates of ownership of the premises;
Conclusions of the sanitary service;
Conclusions of the fire authorities;
Permits for retail trade from the local administration;
Sanitary books for sellers;
Agreements on waste removal and disinfestation;
Certificates of registration of CCA and conclusions on the verification of scales.

Also, suppliers need to require quality certificates for the goods, which are issued when purchasing each batch of tea.

tea shop business plan

The development of a business plan for a tea shop with calculations should be preceded by a preparatory stage - familiarization with the specifics of the tea trade, solving organizational issues and conducting marketing research, during which the following questions should be answered:

Is this type of product popular in a particular city?
How many active competitors are present on the market, what are their strengths and weaknesses?
What types of tea are popular with consumers?
What is the composition of the target audience?

In accordance with the data received, it is possible to determine the format of the outlet, select suppliers and adjust the pricing policy. In general, the business plan for a tea cafe should contain the following sections:

Description of the proposed assortment with prices, conditions and delivery times for different suppliers;
Possible marketing activities and advertising strategy with an assessment of the effectiveness of various communication channels;
Costs associated with finding and repairing a suitable premises, criteria for assessing the suitability of such for opening a tea business in 2017;
The staffing of the enterprise;
List of commercial equipment, furniture and lighting devices;
Investment plan indicating the amounts and methods of obtaining funds;
Sales plan with break-even point calculation;
Economic performance indicators of the project;
Possible risks and ways to manage them;
A calendar plan describing how to open a tea business from scratch in stages, indicating intermediate milestones.

Supplier search

The success of the tea business in 2017 largely depends on the right choice of suppliers. Considering that almost all products on the domestic market are of foreign origin, the most obvious thing seems to be the search for contacts of foreign partners and the import of tea.

However, in practice, this option turns out to be viable only when ordering goods from China - and in fact the assortment of the store implies the presence of Ceylon, Indian, Japanese tea. Therefore, due to high transport and customs costs, tea imports become profitable only with deliveries measured in hundreds of kilograms: only a very large chain of stores can sell such a quantity of goods.

In such a situation, there is no other way out, except for cooperation with domestic wholesale suppliers. Preference should be given to companies located in Moscow or St. Petersburg: even taking into account the cost of delivery, it is more profitable to buy tea from them than from regional representatives - the latter are not distinguished by modesty in pricing policy.

Tea business - profitable or not? To answer this question, you need to compare the prices of suppliers for the most popular commodity items with retail prices set in retail outlets in a particular city and in popular online stores.

The largest operators of the tea market include:

LLC "Partnership of tea merchants";
LLC "Tsar's Compound";
LLC "Russian Tea Company";
Forsman LLC;
Alef Coffee Tea LLC.

Location and interior

It is believed that a good location is 90% of the success of a retail store. Of course, saving on rent will not lead to success, however, expensive premises on the main street often do not justify the money invested in it. When drawing up a business plan for a tea shop, it is important to find the right balance between the purchasing power of the target audience and the proposed assortment. In the center, you can put up expensive goods, and placing a retail outlet in a residential area suggests more affordable prices. When choosing the location of the future store, you should pay attention to:

The number of pedestrians passing by the entrance to the store at different times of the day;
The presence of public transport stops in the immediate vicinity;
The number of cars passing per hour on the near side of the road;
Availability of convenient parking;
Visibility of the sign and entrance from the sidewalk, roadway;
The presence of a separate entrance and the need for landscaping.

To open a tea shop, you need to choose a well-ventilated room of 20–25 m² that meets the specified requirements. Additionally, business prospects can be assessed according to the following criteria:

Is there enough public transport available in the area?
Is it difficult to find vendors in the area?
Are there problems with sanitary and communal services?
Is there enough street lighting in the area?
Do potential shop customers live nearby?
What is the population density of the area, the social status of residents, income level?

In addition, it is desirable to assess the general condition of the premises, the availability of repairs, plumbing, a bathroom, the ability to equip a warehouse, after which you can proceed to the conclusion of a lease agreement and the development of interior design.

Considering, it should be noted that the methodology in both cases is different: for retail, the external design of the outlet is of great importance. In the case of a tea shop, this role is played by a signboard, which must correspond to the format of the outlet: a cheap light box or a shield made of self-adhesive film is categorically contraindicated for a store that sells expensive luxury goods. The same statement is true for the title.

The interior design of a tea shop should also be developed with the involvement of a designer: the interior, among other things, is an effective tool for stimulating sales. Preference is given to natural materials, classic style, natural colors in dark shades and directional subdued lighting.

Equipment

A tea shop is a business that does not require the purchase of refrigeration units, warming cabinets and other expensive equipment. The main condition: showcases and shelves should be harmoniously integrated into the interior in accordance with the chosen style and color scheme. You can buy a ready-made version from suppliers or order the manufacture of shelving from craftsmen. To equip the outlet will have to purchase:

Trade equipment and equipment

Name	price, rub.	Quantity	Cost, rub.
electronic scales	5 000	1	5 000
Trade counter	6 500	3	19 500
Showcases and shelves	11 500	10	115 000
Cash machine	19 000	1	19 000
Outdoor advertising	20 000	1	20 000
A uniform	8 000	2	16 000
Scoops, baskets, trays	20 000	1	20 000
Light fixtures	15 000	1	15 000
Tea jars	200	100	20 000
Package	10	2 000	20 000
Total:			265 000

The specified number of packaging bags is enough for one and a half to two months of work. You can order them at the printing house, where the company logo and the name of the tea shop will be applied to the paper. Tea jars are used in glass or tin, with a capacity of up to two liters: in the first, the goods are more clearly demonstrated, and secondly, they are better stored.

Range

When the repair work in the future store is close to completion, you can start placing orders with the selected suppliers. About 350,000 rubles will have to be spent on filling a tea shop, of which 250,000 rubles will be used to buy a supply of tea, and 100,000 rubles will be used to buy related products (kettles, strainers, special knives, French presses, gift boxes, etc.). Placing these products in the window will increase the average check and will become an impulse purchase for those who buy tea for the first time or who are going to give a gift.

At the initial stage of forming the assortment, you should choose 80–100 of the most popular varieties and refrain from buying exotic species. Over time, it will become clear what the secrets of the tea business are, what products are in demand in a particular outlet, what is the seasonal dependence of demand, and what teas are not interesting for customers.

Known varieties are best sold at a price of 250-400 rubles per 100 grams. 80% of stocks of goods should be exactly these types of products. Expensive teas (from 2500-3500 rubles per 100 grams) should be added very carefully, in an amount of no more than 5-6 items. It is not recommended to take as a basis the assortment of virtual outlets, since that is not always in demand in an ordinary tea shop.

Tea is classified by type (white, green, black, red, with additives, flavored), origin (India, China, Ceylon) and leaf size (from the first to the third grade). To fill the store you should buy:

Assortment in the store

Name	Price
Tea
Black tea, 100 g	250–1300
Green tea, 100 g	350–1300
White tea, 100 g	350–2400
Red tea, 100 g	250–700
Flavored black tea, 100 g	190–700
Flavored green tea, 100 g	190–1200
Oolong, 100 g	250–2900
Pu-erh, 100 g	250–2500
Blends, 100 g	190–500
Related products
tea service	600–5000
gift jar	150–380
Tea ceremony set	1500–3500
Gift bag	80–160
teaspoon	150–300
Kettle	380–5000
bowl	250–400
Mate set	1900–2500
Pu-erh knife	100–250
Strainer for a cup	170–400
Brewing ball	180–400

Financial investments

To determine the minimum amount of start-up capital, it should be taken into account that investments in opening a new outlet depend on several factors:

Location and area of the future store;
Estimated assortment and prices of the supplier;
Number of sales staff;
Expenses for repairs and decoration of the premises.

As a basis for an example of a business plan for a tea shop with calculations, we use a rented room of 20 m², which requires cosmetic repairs. Interior design will be ordered from a designer working at a rate of 1,500 rubles per square meter, the repair of a trading floor - from a construction company at a rate of 3,000 rubles per square meter (average prices for large cities). Approximately the same amount will have to purchase building materials. The rent will be 1000 rubles per 1 m² per month, which corresponds to the prices for premises in the city center or a large shopping center. The cost of opening and maintaining a retail outlet includes:

Initial Costs

Current expenses

The outlet's staff consists of two sales assistants working in shifts and a cleaning lady working part-time in the store. Accounting is transferred to an outsourcing company by concluding a subscription service agreement.

Profit and profitability

Tea business - profitable or not? When calculating the yield, we use the average figures given by franchise owners and experienced businessmen. For a store located on a high street or mall in a city with more than 500,000 inhabitants, the input data looks like this:

Patency - 100 people per day;
Buying activity - 30% of visitors;
Average check - 500 rubles;
The average trade margin is 100%.

With this number of customers, the store's monthly turnover will be 450,000 rubles (or 180–200 kg of tea), and the net profit, minus operating expenses, will be 100,000 rubles. Considering that the planned sales volumes are reached approximately in the second or third month of operation, it can be assumed that investments in opening a tea shop will pay off in 9–12 months with a profitability of 26–30%.

conclusions

Opening a tea shop requires quite serious preparation. A novice entrepreneur should be aware that the main thing in this business is not at all a bright sign, exclusive design of the premises or professionally trained staff. All efforts to launch a business may be in vain if there is no main source of income - the target audience, which is based on buyers who are ready to come to the other end of the city for a bag of their favorite variety and pay a lot of money for it. Therefore, the improvement of the culture of tea consumption and the popularization of a quality product should be given as much attention as other business processes.
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Are you still afraid to start a tea business from scratch? We will help you understand the intricacies of this case, see the pitfalls and find solutions to possible problems. It is no secret that there are several outlets with tea products on the streets of your city. But your shop can become special thanks to the right approach to business.

Pros and cons of a tea business

As in any business, you will have ups and downs, joy and disappointment. Let's look at the strengths and weaknesses of the tea business.

Advantages:

Small initial investment. The initial stage will not require a lot of equipment, a huge room and a large amount of goods.
Long shelf life. This is a big plus, since tea is not a perishable product. No need to constantly maintain storage conditions and worry about how to quickly sell the goods.
Demand for products among the population exists despite seasonal fluctuations in sales.
Possibility to sell other goods along with tea.
The markup ranges from 100 to 150%.
The tea shop is a profitable and charming business in its own way. There are growing trends in the consumption of branded teas. And the trade itself brings profit and aesthetic pleasure to sellers and buyers.
The prospect of expanding from one point to a whole network of tea shops.
Opportunity to conduct business under the brand name of a well-known company. Probably, it will even be possible to find a franchise without investments for implementation.

Flaws:

Rivalry among tea shop owners.
Dependence on the economic situation and exchange rates, as a large amount of tea is of foreign origin.
Such a product will not be cost-effective in small towns.

How to open a tea shop from scratch?

Be sure: with a competent approach to business, you will succeed. The tea direction has always occupied a special niche in the trading industry, as the list of potential customers includes people with different tastes and different material wealth. It's no secret that the idea requires initial capital, but it justifies itself pretty quickly. Tea is very close to the food theme, and therefore will always be in demand. So, you have the desire and opportunity to open a tea shop. Where to start and how to continue? Let's look at each step in order.

Choosing a sales format

Before opening a store, it is worth deciding on its type and format. To do this, you need to take into account your capital and the time frame in which you plan to meet. There are the following options:

own shop;
outlet in a large shopping and entertainment center;
a separate tray in the market;
online store.

Each of the formats has its own characteristics. For example, a store will allow you to expand your products and generate income not only from tea, but also from specialized tableware, tea accessories, various types of sugar, and even sweets. Opening a separate store suggests an excellent career prospect: in the future, you can open a small cafe. Having your own store is also associated with considerable costs, if you take into account the search for a suitable place, renting a room, repairs, purchasing expensive equipment, interior design and monthly expenses.

The second option is a small retail outlet. The costs will be less, but the assortment is just as diverse. The benefit is that the client does not go specifically to you, but when buying products in the supermarket, he also chooses tea. It is unlikely that you will expand the marketplace to sell new products. But, as practice shows, 8 sq. m is enough to accommodate such necessary things as racks, shelves, scales, a place for the seller.

The tray type in the subway or on the market also has its advantages. Often, the owners exhibit only well-known brands. The advantage is that people go to the market prepared in advance for shopping.

An interesting option without investing in premises and staff is the opening of an online store. To design the site, you can use the services of a web designer. Just as in previous cases, you need to find suppliers, select an assortment, set prices. A separate part of the work will be advertising on the Internet. However, this product is ordered in this way relatively rarely. Unless if we are talking about exclusive types of tea or a low price.

Business registration

The next thing to do is legalize the business. If you are a beginner, you need to become a sole trader. As the case develops, it will probably be possible to register a company. This will require two weeks of time and an amount of about 6,000 rubles (registration + certification of documents by a notary office). You can simplify this process and ask for help from a law firm, its employees, for an additional fee, will completely take control of the procedure.

Let's return to the IP: a request is submitted to the tax service at the location of your company to register you as an entrepreneur and enter it in the state register. Next, you need to pay a tax (duty) in the amount of 800 rubles and submit an application according to the established model. After that, within five working days you will have a document on registration.

Premises selection

The selection of premises directly depends on the format of the store that you have chosen. But there are common factors for all types of tea shops. What should be considered when choosing a location for your business?

The location of the object of trade. The greater the flow of people, the greater the revenue, so first look for suitable buildings in the city center or in busy areas. It is not necessary to do this yourself, it is possible to order a search for a specialized agency.

Important: when the necessary trading platform is found, in order to reduce subsequent costs, it is worth concluding a lease for a long time for a period of six months. Then the tenant will not be able to raise the rent every month.

Sales area size. A small space is also suitable for a tea shop, and a medium-sized area is needed for a point in a shopping center. If you decide to open a store in a separate room, 20-25 sq. m. There is another option - to convert a one-room apartment on the ground floor.

It is also worth taking seriously the design of the interior, which will appeal to customers and leave a desire to come again and again.

Advice: make sure you have a utility room for storing tea. It should be dark, dry and warm - these indicators are necessary to maintain product quality.

Do not forget that if the business flourishes, you will need more space to store goods, as well as an office for employees, such as an accountant or administrator, financial director.

Supplier selection

Today, on the Web, you can very quickly and easily find qualified suppliers of the right products. Sometimes this may take several minutes. Find out the basic information about the companies so that you only deal with reliable manufacturers.

The most demanded suppliers in the Russian market are:

Russian Tea Company;
Forsman;
Nadine;
Royal courtyard.

After you get acquainted with the list of suppliers, you need to contact their representatives in your city. Most likely, many of them have their own retail outlets, and therefore they will be reluctant to communicate with you - as with a potential competitor. The price list ordered from them can usually be received in 3-4 days. But how not to miscalculate with a choice? Criteria: monetary benefit and a wide range.

It is important to remember that when choosing which of the suppliers you will work with, you should pay attention to the quality and quantity of products that he can provide. Therefore, remember that your main condition in this case is a rich assortment.

Advice: cooperate directly or via the Internet with suppliers, and not with wholesalers. This will give you a reputation as a serious and interested customer, as well as the opportunity to receive original teas.

When you achieve some success in business, you can think about expanding the circle of suppliers and visit a tea exhibition. Similar events are held in different countries of the world. You will receive exclusive and possibly new types of products. There are some additional nuances: knowledge of English is required, an advance payment when buying tea, its customs clearance and obtaining quality certificates.

Purchase of equipment

It is easy to find or order high-quality commercial equipment in a short time. It will take 2-3 weeks to make it. How does this procedure take place?

A master comes to your store, takes the necessary measurements, and soon shows several sketches, among which you can choose the one you like best. After that, the amount of purchased commercial equipment will be named. Experience shows that its average price is 30 thousand rubles. When choosing furniture and showcases, it is important not to forget about the most important thing - the cash register. It will cost about 13,500 rubles.

As you can see, the equipment of the trading floor does not necessarily require large expenditures. This is what gives this line of business an advantage over others. The list of equipment important for a tea shop may include:

glass jars for bulk products;
spatulas for weighing tea;
cash machine,;
racks and showcases;
electronic balance.

As for the tea itself, you need to carefully consider how much product is required to get started. The assortment should include black, green, red, herbal and herbal-fruit blends. It is perfectly acceptable to also include exotic varieties: white, blue, etc.

In stock it is desirable to always have tea by weight, pressed and bagged teas. Sometimes people are looking for a granular drink as well. A start-up store may have at least 50 varieties at its disposal. Over time, it will be beneficial to add tea accessories and related products to this assortment: teapots, cups of all kinds, calabash, jars for storing tea, thermo mugs, thermoses, etc.

In general, to purchase everything you need to open a small tea shop, you need to spend less than 500,000 rubles. Of course, you can save a lot if you purchase time-tested (used) display racks. Just a week of preparation - and you can start working!

Personnel attraction

The most demanded and important task remains the selection of qualified and experienced workers. There are several ways to find staff. Here are some ways to help you find employees:

Placing ads on the search for personnel on the Internet on special sites. If you have created your own website together with the store, be sure to use it. But this method of posting vacancies will be effective only if your store is well-known, prestigious and recognizable. It is good if a potential employee can leave his profile or resume on the site.
Advertising in print media. Not at all outdated and common method. Allows the employer to find both a semi-skilled worker and various managers and administrators.
Search for personnel with the help of specialized agencies. The services of recruiting companies are useful, but expensive. The issue price sometimes reaches the employee's annual salary.
Search for employees using advertising on external media (bigboards, lightboxes, scoreboards). Advertising on electronic media is also not cheap. But when placing such an ad, we focus on a large flow of people, so it is important to look for an effective location.

Advice: if you find a seller, set a trial period for him, during which you can observe his work or ask your friends to evaluate the quality of service. A good employee is interested in the prosperity of the business and the well-being of consumers. It depends on your seller whether the customer wants to visit the store again. People need attention, and often even the assortment plays a less important role. For example, sometimes you can see that a nice and friendly saleswoman who knows how to deal with people line up in huge queues.

Conducting an advertising campaign

You may be wondering what an attractive advertisement for a tea shop should be and will it be effective? The answer is simple - it all depends on your imagination and resourcefulness. Knowledge of fashion trends can play an important role in this. Do not underestimate the power of advertising, because in many cases a beautiful sign is 50% of success! Just remember the 3 basic principles of successful advertising:

Brightness and memorability (let people passing by look at your sign with interest);
Simplicity and conciseness in everything (often people are attracted only by what they understand);
Quantity and size (not enough business cards or a small sign will not bring the desired result).

Special thematic magazines and television programs will be a good help for you. You can also create your own website to attract the attention of a larger audience. Groups in social networks will play the same role.

Here, as in any business, in order to make a profit, you really need quality advertising. But at first, there will be quite enough budgetary funds. Simple things will help you a lot: business cards, flyers and a beautiful sign. But the best advertising is still a quality service. A wide range and unique products will also increase the chances of success. It is worth considering a loyalty program as well. Many have been successful through social media giveaways and regular discounts for loyal customers.

tea shop business plan

When compiling your own business plan for a tea shop, you must definitely familiarize yourself with the situation in the market. It's worth asking yourself a few questions, such as:

Are tea products in demand in my city?
Do I have potential competitors?
If there are competitors, will I be able to fight them? For what?
What types of tea do people in my area prefer?

When you answer all these questions, it will become clear what is the plan for further action. And then you will be able to solve specific problems: choose reliable product suppliers, find a convenient location for the future store, make a price list, etc.

When drawing up a business plan, keep in mind that you can sell not only tea, but also coffee beans. In addition, additional income will be brought by the sale of antique and national dishes for making or storing coffee and tea.

How to make a financial plan? The total amount of expenses for the first time after the establishment of the tea business will be approximately 500,000 rubles. Let's carry out approximate calculations in rubles:

rent of premises - 50,000;
utility bills - 10,000;
technical equipment - 60,000;
purchased goods - 290000;
advertising costs - 25,000;
wage fund - 35,000;
unplanned additional expenses - 10000.

As already mentioned, the costs for such establishments are quite small and will quickly pay off. Since the monthly profit is often 70,000 rubles, the full payback period for a tea shop is approximately 1 year.

Tea business - profitable or not?

Is it profitable to open your own tea business today? The answer depends on what you are willing to do to promote it. According to the above calculations, it may take no more than 500,000 rubles to organize and regulate the work of a modest tea shop. Payback is from 1 to 2 years, but only in those points that are popular among buyers. However, it will not be easy to analyze the level of sales, since they are very affected by unstable indicators. For example:

the purchase price for the goods (depends on the exchange rate);
personal pricing strategy;
store popularity.

Interestingly, the tea sales business is considered by many to be elite. Why? According to experienced specialists, it is this branch of sales that is considered the most profitable in two main criteria: quick payback and high profitability.

What accounts for the success of the tea trade? First of all, a wide range affects. The choice in private stores is quite wide. As for the quality, it is determined by the different degree of fermentation of tea. Fans of this drink can find suitable products on the store shelf for literally every taste. Tea shops are in great demand, therefore, if you think through various nuances and take into account possible risks, they will bring high profits to their owner.

Tea business - reviews

It is not easy to be a pioneer in something. The tea business is different. Many businessmen started out with small shops, and over the years they have accumulated a lot of advice for beginners. By analyzing the feedback of others, you can clearly understand whether you should do this. Also, the study of business stories will help those who want to become a leader without experience.

Evgeny Mikheev, Barnaul.
In order to be successful in the market and have regular customers, Evgeny constantly introduced new forms of trade and expanded the range of products. Things were going well, and over time it became clear that it was necessary to increase the area of the store, and for this - to change the premises to a new one. “Don't be afraid to lose customers: even if the previous number decreases, thanks to good service and attention, new ones will appear,” Evgeny notes. Then the entrepreneur decided to equip a room for tastings and small tea ceremonies. People liked this idea, more and more of them came. At the moment, Eugene is the owner of the tea club and is trying his best to improve it.

Andrey Sokolov, Bryansk.
Andrei started working with one tea rack, now he has increased their number to five. “I don’t sell alcohol in the tea department, but related products sell well: coffee, utensils for brewing it, tea utensils, even books on a suitable subject. The good news is that buyers of different incomes come, so tea is sold both expensive and budget.” The owner recommends this type of business, as the selected product is in demand both in winter and in summer.

Olga Nikolaeva, Arkhangelsk:
Olga started working in the tea business thanks to the franchise of a well-known brand. First, the owner opened a store that sold delicious teas by weight. Olga also took care of the availability of a cozy room where visitors had the opportunity to taste tea. It is noteworthy that during the crisis, the conditions of franchisors began to change, in addition, wholesale prices rose. The relationship with the original company was terminated, so Olga opened a store under her own brand. She considers her business successful: despite frequent moves from one location to another, the store has a good reputation in the city and is constantly recommended to tourists. What's the secret? "Love and dedication, together with a high image, will make your business prosperous."

Tea ceremonies in the vastness of our country are not as specific as in China, but are an integral part of our culture and life. Tea is drunk in every home and in every office. The packaged drink is, of course, convenient to use, but recently there has been a return to traditional tea brewing. Against the backdrop of this trend, an aspiring entrepreneur who decides to test his abilities should sit down to draw up a business plan for a tea shop. The sale of tea does not require any special requirements for the premises of the store and allows you to find your customers regardless of the abundance of food markets in the area due to the non-standard assortment, the peculiar format of the shop and the high level of professionalism of the staff.

We draw up a detailed business plan

Like any other business, creating a point of sale for tea requires drawing up a business plan for a tea shop with calculations, which clearly defines the features of the activity. By following a predetermined course, it is much easier to succeed in the implementation of the business idea of selling tea. The specifics of organizing the sale of tea implies the presence in the business plan of a tea shop of the following mandatory items:

Analysis of the market and nearest competitors;
Point of sale format;
Store location;
Room design;
Financial investments;
Plan of income and expenses;
Product suppliers;
Range;
Training;
Tea shop hours.

Some points of a tea shop business plan play a key role in building a business. For example, an analysis of the market and the activities of similar outlets located nearby will help to correctly compile the assortment and determine prices. By visiting similar establishments nearby, you can also understand what concepts of a tea business from scratch already exist nearby and will not be of interest to customers.

Store format and location

The choice of the store format will largely determine the amount of financial investment in the tea shop as a business. If you rent a specially equipped place in a shopping center, you can expect additional profit from the sale of ready-made tea and sweets. A stand-alone specialized store with a larger area will allow setting up tea production as a business, as well as a tea packaging business.

The location of the tea shop must be chosen crowded in order to provide the number of customers necessary for making a profit. A tea shop can be made successful both in a supermarket in a residential area and near an office center. However, an entrepreneur must have the opportunity to equip a rented retail space according to an individual design. The same type of stall in the market may not attract due attention from potential buyers. Some of the financial investments should be spent on the development of a special interior; this will be a kind of hallmark of your outlet.

Search for suppliers and assortment

The search for suppliers is also an important point in the business plan for the sale of tea. Today it is worth paying close attention to building a business selling tea from China. An equally interesting idea is the purchase of individual ingredients and the organization of the production of herbal tea as a business.

The assortment of the store should satisfy the needs of the customers of the area where it is located and offer unusual items that cause additional interest and bring good income. Expensive elite teas can be positioned as a good gift and an excellent souvenir. You can add unusual sweets to the assortment if you can order a cup of tea in your establishment, or tea accessories suitable for tea drinking ceremonies of certain types of tea. In addition, the sale of beautiful and practical containers for storing tea can be a good source of income if the process is properly arranged. For example, lectures on the proper storage of tea can be held periodically.

Staff and work schedule

The staff of the tea outlet is selected either with experience in the field of selling tea, or is trained at the expense of the employer in the wisdom of the tea ceremony and orientation in the fragrant world of expensive and not very varieties of this amazing drink. The cost of raising the qualifications of staff and providing employees with branded overalls must be spelled out in the business plan of the tea shop.

A well-chosen schedule for a tea shop will provide additional income. For example, work starts at 10:00 and ends at 21:00.

In the morning, usually, people rarely go to choose a new sort of tea, but the early closing of the store will not allow customers who come home from work later than usual to stock up.

Some seasonality of the business should also be taken into account. It lies in the fact that before the holidays people will buy gift sets of expensive tea and you need to be prepared for this. You should think over the design in advance and order the production of beautiful and unusual gift packages.

Advantages and disadvantages of opening a tea shop

The main disadvantage of the tea business is a fairly high level of competition. Although, fresh ideas and a non-standard approach to their implementation will help to leave competitors far behind. Standard promotion methods must be used, but the use of all kinds of new products and know-how from the world of tea in the opening outlet should also be made an integral part of doing business. In order to be aware of such things, one should attend thematic exhibitions and conferences, be interested in new trends and tea trends.

Benefits of opening a tea point of sale:

Long shelf life of products;
Possibility to make a 100% margin on the goods;
Stable demand for tea;
Seasonal recessions are insignificant, and the pre-holiday excitement is palpable;
Gradual return of consumers to traditional more expensive varieties of loose tea;
A real prospect to turn a business into a network;
Opportunity to establish a business of production of herbal tea.

The above advantages of opening a tea shop make the business idea of opening one very attractive. Particular attention should be paid to the possibility of not only selling tea varieties already known to the consumer, but also setting up their own production of herbal mixtures from ready-made ingredients. You can draw up a business plan for the production of tea yourself. But given the specifics of the processes and the need to develop your own recipes, it is better to order a ready-made business plan for the production of tea, providing in it, among other things, the need for product licensing.

Flaws

High competition;
Business features. For example, some people prefer coffee over tea, so you won't be able to reach the audience completely.

Registering activities

A point for the sale of tea can be opened by registering as an individual entrepreneur. Further, it is necessary to obtain permission from the local authorities for trade, from the sanitary and epidemiological station and the fire service, permits for the premises. Registration can be done on your own, or you can contact a specialized law firm that will issue all the necessary documents for approximately 5,000 rubles.

List of documents required for registration of individual entrepreneurship:

Application for registration;
Original and photocopy of the passport;
Original and photocopy of TIN (individual tax number);
Confirmation of payment of state duty.

For example, code 52.27.36 - Retail trade in tea, coffee, cocoa.

Choosing a taxation system

For a tea shop, it is better to choose a simplified taxation system (STS). The advantages of this system are the absence of obvious difficulties in reporting and low tax deductions. When choosing this form of tax payment, VAT and property tax are not paid. The interest rate can be 6% and 15% of the profit (income minus expenses). In retail trade, a large part of the costs are regular expenses for the purchase of goods, so the best choice would be a rate of 15%.

Choosing a place for the store

For a novice entrepreneur, the ideal location for a tea selling point would be a small room of about 15 square meters. m. in a large shopping or office center, as well as in a supermarket in a residential area. This format of the establishment will allow placing an average assortment of goods (at least 50 varieties of tea), conditionally dividing the store into three zones: tasting (with one or two tables), selling packaged tea, tea by weight as a business aimed at attracting customers with an income above average .

We carry out the arrangement of a tea shop, think over the details of the interior

Given the small area of the store, it is necessary to carefully consider the placement of all items of goods. Since buyers will look first for what they came for, all goods should be clearly visible. Teas must be placed according to clear principles to simplify the search. In addition to the packaged and bulk principle, it is necessary to allocate a zone for elite rare varieties, as well as arrange separately black, green, white, red, herbal, herbal-fruit mixtures and tea-like drinks. You can also take the country of origin as the basis for classification.

When the general concept of the store is thought out, it is necessary to take care of the details. Racks and showcases are best made to order, using natural materials and warm colors. The interior of a tea shop should inspire peace, dispose the customer to try a new sort of tea. An important role is played by containers for storing tea. They can be made to order, kept in the same style and create an atmosphere of harmony. Lighting in the store should be dim, but sufficient to make out the names and prices of goods. Order the design of the premises individually, which has nothing to do with the design of competing stores. A unique atmosphere in the tea shop will be created by a cocktail of product smells, which in any case will be unique.

We select equipment

In addition to specialized containers for storing tea in the store, you will need:

Shelving;
Showcases;
Shelves;
Electronic balance;
Cash machine;
Package;
Scoops for tea;
Tea sets.

All equipment can be easily ordered online. Furniture is best made to order in accordance with the design idea of your tea boutique. The harmoniously combined details in the store will create a pleasant impression for customers and increase the likelihood of their transition to the category of "permanent".

We form a product range

The scheme of tea varieties

It is generally accepted that the percentage distribution of black - green tea is 90% to 10%. Recently, the share of black tea has been gradually decreasing. Blends are becoming popular - tea blends with different flavor combinations, black and green teas with the addition of pieces of fruit, as well as spices.

The assortment of the store should consist of 5-7 popular packaged items, 12-15 types of tea by weight of the average price category, include elite teas, light fruit teas and tea drinks. Such varieties as lapsang, pu-erh, souchong are not in mass demand, but should be present in the assortment of a tea shop.

In addition to the tea itself, tea accessories should be offered to customers, explaining their purpose and giving instructions for their proper use.

We advertise the store

The key to success in selling tea as a business is the customer. The more customers who shop in your store, the better your business will grow. Where does the formation of the client base begin? - with a well-chosen store name and an attractive sign. It is necessary to name a tea shop in an unusual and capacious way, the name should be well remembered. Order a sign in the same style as your store. Marketing in the tea business plays a huge role. If your plan is not just to resell cheap tea bags, but to give people the opportunity to discover the world of quality tea, it is better to have a marketing plan and follow it clearly. It would be useful to outline a plan for promotions, tastings, lectures on tea and tea ceremonies.

Advertising the store on the Internet will also help create a flow of customers. In addition, you can also sell tea through an online store. ? – From the development of a quality website. Online store customers can be offices that order expensive teas for their customers or people who want to receive purchases at home without spending time shopping. Quality tea refers to. A good advertising campaign will make your store popular in a short time. In order for people not to forget about the existence of a wonderful tea shop, it is necessary to think over a system of bonuses, distribute accumulation cards to customers and notify them by SMS about promotions and discounts.

We calculate the amount of necessary financial investments

If you have made up your mind, and this is the opening of a tea shop, then you will need approximately 400,000 rubles to start your business. Renting a room together with utility bills will cost 35,000 rubles. per month, equipment - 70,000 rubles, goods - 180,000 rubles, advertising - 25,000 rubles. monthly and wages to employees of 60,000 rubles. per month.

With a small start-up capital and thinking about it, consider starting an original tea shop. The tea shop can be safely attributed to. This important fact also applies to the benefits of the tea business.

We predict the profit and payback of the store

A tea shop with an average customer traffic has an approximate monthly turnover of 80,000 rubles, while the net profit is about 35,000 rubles. payback period - from one to one and a half years. Many start-up entrepreneurs are interested in the question: “Is it profitable to open a tea business or not?”. The answer to it will be: “Definitely profitable”, but it should be understood that before you open a tea business from scratch, you need to work hard, strictly following the business plan, and then develop and promote the tea shop tirelessly.

conclusions

Opening a tea shop is not an easy process. But a person who believes in the success of the business he is engaged in will cope with difficulties and will be able to establish a flow of regular customers to his store, following a pre-planned concept. Before starting a tea business from scratch, you should understand the types of tea, related products, and the features of takeaway tea as a business. Careful preparation, a well-written business plan and following the chosen strategy will help you create a profitable tea shop.
41 voted. Grade: 4,56 out of 5)

Stores that sell only tea products and related products may not be leaders in sales, but they hold their positions confidently.

The growth of the market for these products increases by 15-20% annually. Therefore, such a business may well be of interest. Let's figure out how to open a tea shop from scratch and whether it will be profitable.

Where to begin?

First you need to register with government agencies and become tax registered. The retail business you are considering would be ideal for a sole trader. Accordingly, your taxes will also be low.

Important! Tea products do not require licensing, and the optimal taxation for such activities would be a single income tax.

Now we decide on the premises. 15 - 20 sq.m. you will have enough to work. The main requirement is the absence of dampness and humidity, which can ruin your tea. It should not be deaf and without the possibility of ventilation. It is to this that the SES will turn its attention.

Sleeping areas are not suitable for placing a store, because the traffic here is low. Therefore, it would be more expedient to rent a room in a large shopping center or other passage place.

Do not forget to design the store so that it is immediately clear what product you offer, and the client could not pass by.

Let's take care of the range

To be competitive, you need to provide the customer with a wide range of products to sell. Especially if you are new to this business, and seasoned competitors are nearby. Therefore, focus on the variety of choices and the uniqueness of the offer.

For example, loose leaf tea must be presented in at least 30 positions. From the most trendy to unique, belonging to the category "for an amateur".

Important! Do not focus on only one price category, the products in your store should be focused on people with different incomes.

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a tea shop specializing in the retail sale of loose tea and related products. The store will be opened in a separate building near the city with a population of 500,000 people, on a high-traffic street. The assortment of the boutique will include black, green, white, flavored, fruit and other types of teas. In percentage terms, the share of tea in the middle price segment will be 75%, elite teas - 25%. The concept of the store will provide an opportunity for customers to evaluate the taste of tea live by tasting it before buying.

The amount of initial investment in the opening of the boutique will be 1,497,200 rubles. The project will be implemented with the involvement of own funds. The payback period will be 17 months. It will take 4 months to reach the planned sales volume. The business plan calculations are made for a three-year period of the store's operation.

2. Description of the industry and company

Russia is one of the largest tea consumers in the world. Our country accounts for about 9% of world imports. Each Russian annually drinks more than 1 kg of tea per year. At the same time, there is practically no own tea in the Russian Federation. Tea cultivation in Russia is carried out only in certain areas of the Krasnodar Territory and the Republic of Adygea, and production volumes are 0.250 thousand tons of products per year. Almost completely the need for tea is provided by imports. In 2015, the volume of tea imported into Russia will amount to 170 thousand tons. At the same time, the share of green tea in the structure of imports is 8.4%, black - 91.6% (see Fig. 1).

Figure 1. Structure of tea imports to Russia

*According to the Expert and Analytical Center for Agribusiness "AB-Center"

The top five countries that supply tea to Russia are India (27%), Sri Lanka (24.6%), Kenya (15.1%), Vietnam (8.8%) and China (7.7%). This is followed by Indonesia, UAE, Tanzania, Iran, Argentina and other countries with a total share of 22.4%. In total, according to data for 2015, 445 companies carried out imports, while 17 companies were engaged in the import of tea in volumes of more than 1 thousand tons. The average price for imported tea (February 2016) in terms of rubles was 284,986 rubles. per ton, which is 10.5% more than in February last year. At the same time, the average price per ton of black tea was 284,161 rubles, per ton of green tea - 293,868 rubles.

With the growth of the well-being of the population in the market, there is a trend towards an increase in the consumption of loose tea. More and more people are gradually moving away from the established habit of drinking bagged and packaged tea. Loose tea outlets are opening in many large supermarkets and shopping centers, and their products are in increasing demand not only as gifts, but also for personal consumption. This trend is most pronounced in cities with a population of over one million and regional centers.

The aim of the project is to open a tea shop specializing in the retail sale of loose tea and related products. The assortment of the boutique will include black, green, white, flavored, fruit, herbal and other types of teas. In percentage terms, the share of tea in the middle price segment will be 75%, elite teas - 25%. The concept of the store will provide an opportunity for customers to evaluate the taste of tea live by tasting it before buying. Qualified sales assistants will be able to help with the choice of tea, taking into account all the requirements of the client.

The store will be opened in a separate building near the city with a population of 500,000 people, on a high-traffic street. The store will be located in a rented area of 30 sq. meters.

The organizational legal form of business will be an individual entrepreneur. UTII (single tax on imputed income) will be chosen as the taxation system. OKVED codes for the sale of tea and related products - 52.27.36 "Retail trade in tea, coffee, cocoa", 52.44.2 "Retail trade in various household utensils, cutlery, crockery, glassware and ceramics, including porcelain and faience" .

3.Description of goods

The tea assortment of the store will include 150 varieties of tea, including small-leaf, large-leaf varieties, black, green, white, red, fruit and other teas. The assortment will be compiled on the basis of a marketing research of the city and region market, including an analysis of competitors' offers, an analysis of suppliers, identification of the best-selling “hit” tea varieties and uncovered niches through surveys, data from Internet queries of residents of the region in search engines. About 75% of the tea range will fall on tea of the middle price segment, the remaining 25% on the shelves will be occupied by elite teas. The average check of the boutique will be 900 rubles. at a markup of 100%.

In addition to loose tea, the boutique will sell related products: utensils for making and drinking tea. Approximate price ranges for store products are given in Table. 1

Table 1. Price range for tea and related products

	Name	Description	Cost, rub.
tea products
	Black tea	Black tea. Cost per 100 g.
	Green tea	Green tea. Cost per 100 g.
	Flavored black tea	Flavored black tea. Cost per 100 g.
	Green tea flavored	Flavored green tea. Cost per 100 g.
	White tea	White tea. Cost per 100 g.
	Oolong (oolong)	Oolong (oolong). Cost per 100 g.
	related tea	Associated tea. Cost per 100 g.
	Red tea	Red tea. Cost per 100 g.
		Puer. Cost per 100 g.

Related products
	tea service	tea service
	tea ceremony board	tea ceremony board
	teaspoon	teaspoon
		Teapot clay, glass, ceramic



	Pu-erh knife	Pu-erh knife
	Strainer for a cup	Strainer for a cup
	Filter bag for brewing	Filter bag for brewing
	Brewing ball	Brewing ball
	Gift jar	Gift jar
	Gift package	Gift package

Pricing will take into account such components as the purchase price, delivery costs, the purchasing power of the target audience, the cost of a similar assortment from competitors, the fixed costs of the boutique (arena, salaries to employees, utilities, etc.).

Ready-made ideas for your business

Tea is a rather vulnerable product. In case of improper storage, the beneficial properties of tea are easily lost, its aroma is lost, and it often comes to the point that the tea becomes simply unsuitable for consumption. In order to avoid this, the necessary conditions will be observed in the store, excluding high humidity and third-party odors. Tea will be stored in aluminum containers with tight-fitting lids.

4.Sales and marketing

Various studies and surveys show that about 93-96% of the adult population of the country drink tea. The average Russian drinks 3 cups of tea a day. According to the AB Center study, tea consumption in Russia has remained relatively stable over the past 12 years. In 2015, tea consumption was at 1.16 kg per capita per year. The same data was recorded in 2003. The peak figure was reached in 2011 - 1.31 kg of tea per capita.

If we talk about consumer preferences, then the vast majority of the population drinks black tea - 86.1%. The number of green tea lovers is ten times less and amounts to 9.2%. The third popularity is herbal tea - about 1% of respondents drink it (data from the Synovate Comcon study). The most popular is tea bags - exactly half of the country's inhabitants drink it. However, in large cities of the country, in particular, in Moscow, there is an increasing growth of leaf tea connoisseurs. About 64% of the capital's residents prefer loose leaf tea. In recent years, flavored teas with natural additives have also become popular. The top tea flavors include bergamot, lemon, jasmine, wild berry, strawberry, raspberry and currant.

Modern tea buyers have become more demanding and much more versed in the quality of teas than in the 90s - all experts in the tea industry agree on this. At the same time, the tea market is quite saturated, so it is difficult to surprise a sophisticated buyer with anything. In this regard, experts advise business newcomers to advertise not specific types of tea, but the stores themselves that sell them. In fact, there is a need to sell not only tea, but also the atmosphere of the institution, the culture of tea consumption.

In connection with the above, much attention will be paid to the concept and design of the future boutique. The interior of the room will combine uniqueness and at the same time play on typical associations. Most buyers associate tea and tea drinking with home comfort. Therefore, brown, chocolate and gold colors are most often used in the design, classic furniture, polite and intelligent staff, courteous treatment and an individual approach to each client. In addition, as the customer has become more discriminating, a free tea tasting before buying would be a good option.

Most often, about 60% of buyers of tea boutiques are permanent. Another 40% are casual passers-by who are interested in the sign of the store or the aroma coming from behind the door. Given this fact, there is a need for both advertising aimed at regular customers and marketing moves for impulsive purchases. As a last resort, the use of odors is actively practiced by tea outlets. To do this, the most fragrant teas are displayed on the shelves in open jars, which positively affects the profit of the store. To create a permanent clientele, it is necessary to introduce incentive systems and loyalty programs. In our case, the following will be accepted:

Use of POS materials (leaflets, business cards, catalogs);

The use of branded packaging products (packaging, jars with the company logo);

Introduction of a system of club discount cards;

Maintaining a website with a catalog, as well as a tea blog by the project manager;

Ready-made ideas for your business

Attracting customers through SMM (via social networks Vkontakte, Faceebook, Instagram, etc.).

When opening a boutique, 60,000 rubles will be allocated for the initial advertising campaign (not including the creation of a corporate identity and consumables with a logo). In the future, promotion costs will be at least 18-20 thousand rubles. The main task is to attract the maximum number of buyers at minimal cost.

5.Production plan

The tea boutique will be located in a city with a population of 500 thousand people on a high-traffic street, on the first line of houses. The store will be located in a rented premises with a total area of 30 sq. m. meters, in which it is planned to equip a trading floor, a small warehouse and a tasting area. The premises will require repairs, for which 180 thousand rubles will be allocated. To create a design project and interior design, you will need the services of a designer. His work will cost 45 thousand rubles. (at the rate of 1.5 thousand rubles per 1 sq. m.). Also, equipment will be purchased for the tea boutique, the cost of which will be 367.2 thousand rubles. (see Table 2).

Table 2 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Electronic balance
	Counter
	Showcase for tea
	Cash equipment

	Employee uniform
	Lighting equipment
	Furniture for the tasting area
	Plumbing

Total:				367 200

In addition to the equipment listed in the list, you will also need to purchase packaging material and put branding on it. This item will cost about 50 thousand rubles.

For the daily work of the tea boutique, 2 full-time sales assistants will be required. The work of the sales staff will be organized in shifts. The tea boutique will be open from 10:00 to 21:00 without breaks and days off. The key requirements for sellers will be the ability to communicate with customers, responsibility, diligence, punctuality. When hiring, preference will be given to candidates with experience in retail sales of tea, coffee or related products. Remuneration of employees will consist of a salary and bonuses based on performance. Registration will take place in accordance with the Labor Code of the Russian Federation.

Table 3. Staffing and payroll

Provided that on the day of buying tea 13 people will make, leaving about 900 rubles in the store. each (average check), the monthly revenue of the store will be 360 thousand rubles, and the net profit will exceed 90 thousand rubles. If we assume that such an indicator can not be achieved immediately, but only for 4 months of operation, when the store has the first regular customers, then the payback period will come by the middle of the second year of operation. The costs of the current period will include: rent (30 thousand rubles at the rate of 1 thousand rubles per square meter of area), payroll with social contributions (57.2 thousand rubles), purchase of products and their delivery to the store, advertising, accounting, security, spending on the purchase and manufacture of branded consumables (cans, packaging), etc. The share of profit in the monthly turnover of the tea boutique will be about 26% (see Fig. 2).

Figure 2. Tea boutique revenue and cost structure

6. Organizational plan

The tea boutique will be managed by an individual entrepreneur. He will be entrusted with all organizational processes, starting with registration procedures and ending with the formation of the assortment. He will be responsible for cooperation with suppliers and organizing procurement, scheduling and setting shifts, hiring and firing employees, negotiating with landlords, finding partners and distribution channels. In his submission will be sales consultants. Their responsibilities will include: selling goods, merchandising, keeping records of product balances, advising buyers, conducting tastings at the request of the client.

7. Financial plan

The opening of a tea boutique will require the attraction of 1,497,200 rubles. The project will be implemented with the involvement of own funds. The structure of investment costs is given in Table. 4. Indicators of financial activity in the main period of work are given in Appendix 1. Conditions adopted in the calculations: planned sales volume - 360 thousand rubles. (400 average receipts of 900 rubles each), reaching the planned sales volume - 4 months, increasing sales in the second year of operation up to 400-420 thousand rubles, in the third year of operation - up to 500-520 thousand rubles, increasing Payroll by 20% from the third year of the store's operation, the UTII taxation system with a k2 coefficient of 0.95, the life of the project is 3 years.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Renovation of premises + design project
Room equipment
	Purchase of equipment
Intangible assets
	Site creation
	Registration and clearance procedures

working capital
	working capital
	Starting product content
Total:		1 497 200

8. Evaluation of the effectiveness of the project

The project for the creation and operation of a tea boutique is effective, which is confirmed by the main financial indicators in Table. 5.

Table 5. Project performance indicators

9.Risks and warranties

The success of the project can be influenced by both external factors beyond the control of management and internal ones. Analysis of the main risks and protective measures are presented in Table. 6. In general, the risks of project implementation can be assessed as medium-low. In the event of bankruptcy, the consequences will not be critical: a ready-made business can be sold at a cost exceeding the initial investment.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	The severity of the consequences	Prevention measures
Demand instability			Location in a passable place, the use of marketing tools, programs that increase loyalty, the formation of demand, taking into account the latest trends
Raising purchase prices by suppliers			Purchases of products in larger volumes to obtain discounts, cost reduction, revision of product prices, optimization of the assortment offer
Rent increase			Concluding a long-term lease agreement with a fixed rate in rubles, using the services of a lawyer when concluding an agreement
Formation of a negative image of the boutique among the population			Hiring qualified personnel, undergoing training, increased attention to the level of service, compliance with tea storage conditions
emergency, fire, cataclysm			Availability of security and fire alarms, insurance

10.Applications

ANNEX 1

The main financial indicators of the project in a three-year perspective

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rent + salaries + utilities, etc. rub.