Business plan for a massage parlor with calculations - how to open a massage parlor. Opening a massage parlor

Having your own massage parlor is one of the most profitable types of business, which allows you to earn good money with minimal investment. To open it, it is enough to have a small specially equipped room, a couch and a specialist with a diploma in completing a course in massage therapists. In addition, to provide cosmetic and restorative massage services, permission from the Ministry of Health is absolutely not required.

Salon registration

An important step in starting a business is registering an enterprise. At the same time, it is important to decide on the direction of services, since the type of business activity and whether you need a diploma in medical education depends on this.

If you are going to provide exclusively cosmetic or hygienic, restorative massage services, then you do not need a medical education. In this case you will need:

Register with the tax office as an individual entrepreneur.
Conclude agreements with special waste disposal services.
Conclude agreements with services that carry out disinfection and disinfestation.
Obtain permission from the Sanitary and Epidemiological Station.
Obtain permission from Rospotrebnadzor.
Pass a fire department inspection.

The situation is somewhat more complicated when you are going to provide manual therapy and medical massage services. In this case, it is necessary to obtain a license to provide services from the Ministry of Health . It can be obtained by a person with a medical education. Therefore, if you do not have a medical diploma, as well as a certificate of completion of massage therapist courses, you need to register the company as an LLC and invite a person with a higher medical education to serve as director. In this case, it will be he, not you, who will officially provide the services.

Premises requirements

Serious requirements are also put forward for the choice of premises for the provision of services. It must comply with the following standards:

The room should not be located in the basement.
There must be at least 8 square meters per massage therapist.
If two specialists providing couples massage services work in one office, the room must have an area of 12 square meters.
The room must have tiles or washable wallpaper.
The room must be equipped with a bathroom.
Availability of working ventilation and air conditioning.
Availability of showers with cold and hot water for employees.

Also, for the convenience of visitors, it is desirable that the office be located on the first or second floor.

A big plus would be the presence of a bath for relaxation.

It is advisable that each massage therapist have a separate room and 1-2 rooms are equipped for couples massage.

In addition to the massage room, there should be an administrator's office combined with a waiting room. A break room for employees would also be nice. In general, 70-80 sq. m is enough to open a salon.

As practice shows, there should be up to 5 workplaces in the salon. If there are more of them, the right decision would be to open another salon in another area of the city.

As for the geographical location, it is desirable that there are no competing salons near the new salon. A very good option is to locate the salon in the building of a fitness center or not far from it. By the way, you can also open a fitness club yourself.

Sanitary requirements

As in any establishment that provides cosmetic or medical services, sanitary requirements are imposed on the massage parlor. The main one is weekly disinfection.

It is important to record the date of cleaning and the products used during it. Once a month, general cleaning of the offices is required.

Water must be supplied to the massage therapist's workplace. Hand sanitizers should also be available.

One of the best methods for relaxation is massage, which is why it is popular in many countries at all times. Spectacular Thai massage, calm Indian and many others - they have all become part of our lives and are offered at a professional level in leading massage parlors. There are people who like to go to massage treatments, but there are also those who like to do it. If you consider yourself to be the latter, then there is nothing better than opening a massage parlor from scratch without a license. How to do it? Let's look at it in the article.

Where to start a massage business

Many enterprising men and women, possessing some kind of talent or art, do not have experience in running a business, so in the process of starting a business they are faced with questions: where to start, whether a business plan is needed, how much money is required, and so on. In fact, everything is quite simple if you sort out a huge pile of tasks “on the shelves”.

Licensing

If you specialize in providing amateur massage for general body therapy and disease prevention, you can avoid the need to obtain a license.
You should find out about licensing for this type of activity at your place of residence, since requirements may vary in different regions.

Room

The main thing you will definitely need to provide services is premises. According to legal norms and based on the personal convenience of the massage therapist, it will be necessary to allocate an area of at least 20 m2 for one massage table, or 50-60 m2 for two or three. In addition, you will need to rent a room of 20-30 square meters. m. under the hall for waiting. The cost of renting such premises depends on several factors:

city or region;
crowded location;
current condition and need for repairs;
footage

On average, based on the distance from the center of a large city, the price of such premises will be from 200,000 rubles per month. There are no special requirements for the premises - the main thing is the availability of access to communications - water, electricity, sewerage, as well as careful repairs.

Another option is to purchase premises for a massage parlor in your own possession. It is relevant for those entrepreneurs who have good start-up capital and also have sufficient experience in doing business.

Description of products and services
Production plan
Recruitment
Marketing plan
Financial plan
SPA business technologies
- - - Similar business ideas:

Business plan for opening a massage parlor in a residential area of the city, with a population of 1.3 million inhabitants.

The goal of our project is to organize a massage parlor (Thai massage) that provides unique and high-quality services to the residents of our city. Currently, there are many massage parlors open, but there are very few worthy organizations. We conducted research during which it became clear that people are willing to pay 2-3 thousand rubles per session, as long as the massage is of high quality, health-improving and beneficial for the body.

Step-by-step plan for opening a massage parlor

According to the plan, the opening of a business will be preceded by the following steps:

Analysis of investment prospects, risk assessment;
Search for sources of project financing;
Preliminary search for highly qualified massage therapists;
Finding a convenient and advantageous location for the salon;
Registering a business, concluding a rental agreement for premises;
Minor repairs and room design;
Purchase of massage equipment;
Personnel employment;
Active advertising of services and opening of a salon.

How much money do you need to open a massage parlor?

According to preliminary calculations, opening a massage parlor will require an investment of about 1,180,000 rubles:

Repair and design of the premises (to offset the rent) - RUB 300,000.
Purchase of equipment and furniture - 500,000 rubles.
Consumables - 30,000 rub.
Advertising budget - 100,000 rubles.
Business registration and other organizational expenses - 50,000 rubles.
Reserve fund - 200,000 rubles.

Description of products and services

A special feature of our salon will be the availability of a large number of popular SPA programs. The list of services will include:

Thai traditional massage;
Balinese traditional massage;
Deep relaxation;
Figure correction;
Romantic programs - SPA for two;
Anti-aging and anti-stress programs;
Wrap and thalassotherapy;
Power massages;
Facial care;
Foot massage.

The cost of a massage will depend on the duration of the session (15, 30, 60 minutes or more) and the time of service. On weekends the price will be higher. Thai and Balinese massage will cost an average of 2,500 rubles per hour of session, foot massage - from 2,000 rubles. per hour (1300 rubles for 30 minutes). Body correction will cost the client 3,000 - 5,000 rubles per hour. The rejuvenating program will cost 2000 -7000 rubles for 1.5 hours. According to preliminary calculations of the business plan, the average bill for our salon will be 1,500 rubles per person. The average attendance per day will be 15 people. Potential revenue will thus be 22,500 rubles. per day and 675,000 rubles. per month. In fact, this is an average annual figure, since during the season (spring and autumn) revenue can be much higher, while during the off-season (summer, winter) income will be lower.

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Production plan

To accommodate the massage salon, it is planned to rent a premises with an area of 82 square meters. m on the first floor of an apartment building. The premises are located in a residential area of the city, in an area of elite new buildings. The rent will be 49,200 rubles. per month. According to SES standards, each visitor to a massage parlor must have at least 8 sq. m, supply and exhaust ventilation must be installed in the room, and the lighting level must be at least 120-150 lux. These requirements will be fully complied with. The premises will be divided into several rooms:

Living room - waiting and relaxation area for visitors;
Bathroom and toilet;
Three massage rooms (12 sq. m. each);
Staff room;
Visitor reception room (administration desk).

What equipment to choose for a massage parlor

In terms of equipment, we will purchase massage couches lined with foam rubber, round bolsters, tables and special chairs for massage, cabinets (for storing towels, sheets, bathrobes and massage accessories). The living room will include a soft leather sofa, a coffee table, a plasma TV and a massage chair with a coin and bill acceptor. Some of the funds will be spent on purchasing special oils, towels, sheets and other consumables. In total, at this stage, from 400 to 500 thousand rubles will be spent.

Recruitment

Some difficulties may arise with finding personnel. There are very few good Thai massage therapists in our city. The best massage therapists are from Thailand and Bali. We will attract craftsmen through high wages. The master's salary will be 50% of the cost of the session. On average, our master will earn 1000 rubles per client. It will be important for us that the master has a high qualification. After all, the price tag for services in our salon is far from cheap, so the level of the specialist must be appropriate. At least twice a year (or even more often) our masters will be sent to advanced training courses. In addition to massage therapists, we will need to employ two administrators to work on a 2/2 shift schedule. The wage fund will be 34 thousand rubles per month. The services of a cleaner and an accountant are planned to be provided under an outsourcing agreement (12 thousand rubles per month).

What OKVED code should I indicate when registering a massage parlor?

An ordinary individual entrepreneurship will be registered as an organizational form. The OKVED codes will be: code 93.02 - “provision of services by hairdressing salons and beauty salons”, code 93.04 - “physical education and recreational activities”.

Which tax system to choose for a massage parlor

The optimal taxation system for a Thai massage salon is the simplified tax system, 6% of revenue.

Marketing plan

Special attention will be paid to ways to promote massage services. Thai massage is a fairly popular trend, familiar to many people (at least they have heard about it). It is only necessary to convey information about our salon to the maximum number of potential customers. And you can already get your first visitors. We will launch all possible popular advertising channels: distributing leaflets at the entrances of houses, advertising in newspapers and specialized magazines about beauty and health, radio advertising, banner advertising. Active cooperation with local beauty salons is planned. In the first months after opening, there will be promotions and massages will be offered at reduced prices. We also plan to hold drawings for certificates for a free visit to our salon (on special coupon sites). A good tool for attracting visitors in large cities is the Internet. Thus, according to statistics from the Yandex search engine, the phrase “massage salon Ekaterinburg” is searched more than 2,800 times a month (and this is not yet the high season).

By creating your own website and placing contextual advertising, you can attract up to 10-15 clients a day through a search engine alone. The cost of opening your own business card website will be about 50 thousand rubles. Monthly expenses for contextual advertising (Yandex Direct) will be 10 - 15 thousand rubles.

Financial plan

Let's move on to calculating the main indicators of the project's economic efficiency. Fixed monthly expenses:

Rent of premises - 49,200 rubles.
Salary and insurance contributions for administrators - 44,200 rubles.
Advertising (including outdoor advertising, contextual advertising on the Internet) - RUB 25,000.
Utilities - 10,000 rub.
Outsourcing (accounting and cleaning) - 12,000 rubles.
Other expenses - 15,000 rubles.

Total - 155,400 rubles.

Variable expenses: wages for massage therapists. It will amount to 50% of the salon’s revenue or 337,500 rubles per month.

How much can you earn by opening a massage parlor?

The organization's net profit will be 154,785 rubles. per month. The profitability of the massage parlor is 31%. The return on the initial investment with such calculations will occur within 8 months. The actual payback may be 5-6 months longer, since the organization still needs to develop an audience of regular customers and reach revenue targets.

We recommend download massage parlor business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What documents are needed to open a massage parlor?

The package of documents required to open a salon will include:

conclusions from Rospotrebnadzor and Gospozhnadzor;
contracts for disinfection, deratization, disinfestation,
contracts for maintenance and cleaning of swimming pools and sewers;
contracts for washing workwear;
accounting documentation:
documents on personnel qualifications.

Do I need a permit to open a massage parlor?

A license to operate a massage parlor must be obtained only if the services include manual therapy or medical massage. When the services include only Thai, relaxation or similar types of massage, a license will not be required. But you need to pay attention to one more detail. If you invite citizens of foreign countries to work, they must register, otherwise you may have problems.

SPA business technologies

When creating a spa business, you need to take into account current technologies that are adapted to the modern customer and meet official requirements. Therefore, in our massage salon we will try to use new technologies that are most popular among clients. This may include:

preparatory procedures;
various types of massages;
hydrotherapy and thalassotherapy;
thermal procedures;
wrap;
aroma, stone and chromotherapy.

Since many spa procedures can create a certain load on the body, it will be necessary to competently create a spa package that we can offer to the client.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize a massage parlor in Yekaterinburg. The salon is focused on providing classical wellness type massage services. This massage is indicated for relieving muscle tension, improving overall health, getting rid of drowsiness, apathy; stimulates the cardiovascular system and metabolism; activates physical and mental activity. This type of massage has no contraindications for age and a very narrow list of contraindications for health reasons. Price segment – average; The salon is aimed at the widest audience.

Investment costs are aimed at equipping the premises, purchasing the necessary equipment, licensing activities, and also not forming a working capital fund until the enterprise reaches payback. The volume of investment costs is 676 thousand rubles. Payback period – 4 months. The main indicators of the project's effectiveness are given in Table. 1.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

Massage is a medical service. The medical services market is inextricably linked with macroeconomic indicators (Table 2). Experts note the stable growth of this sector of the economy - both paid medical services and the market as a whole due to the paid segment (Fig. 1).

Table 2. Main macroeconomic indicators in Russia

Index
Population, million people
Number of economically active population, million people.
Real GDP, trillion. rub.
Real disposable cash income of the population, % compared to the previous year
Inflation, %

Figure 1. Dynamics of the medical services market in Russia, 2011-2017, billion rubles.

Figure 2. Dynamics of the structure of the paid services market in Russia, 2005-2015, %

As can be seen from the above data, the segment of paid services is growing steadily; The share of the “shadow” segment is decreasing, which, according to experts (RBC research), is due to the consequences of the 2008 crisis, as a result of which people began to spend the money they earned more rationally and meaningfully.

The main trends in the paid medical services market include:

competition between private clinics and paid departments of public medical institutions

low degree of market consolidation – the share of large holdings is 9% of the total volume

increasing the share of the segment due to the low quality of free services in government institutions under compulsory medical insurance

in the VHI segment, more than 80% falls on corporate insurance

Experts make the following predictions for the near future:

decrease in segment volume in physical terms by 16% (until 2017)

some segment growth in monetary terms

outflow of clients to the compulsory medical insurance and shadow medicine segments due to a decrease in the solvency of the population

Figure 3. Popularity of medical services in Russia, used by % of the total number of respondents

As can be seen from Fig. 3, massage is a fairly popular medical service, used by about 17% of the population.

The company is located in Yekaterinburg, which is the administrative center of the Ural Federal District and the Sverdlovsk Region. Ekaterinburg is the largest administrative, cultural, scientific and educational center of the Ural region, one of the largest economic centers in the world, and is included in the list of 600 largest cities in the world, producing 60% of global GDP. The population of the city is 1.44 million people. Thus, the actual market volume for the project is 1.44 * 16.9% = 0.24 million people.

The project provides for the creation of an enterprise from scratch and the recruitment of a team of specialists.

3. DESCRIPTION OF GOODS AND SERVICES

The company provides therapeutic massage services in Yekaterinburg. A general wellness massage is indicated for relieving muscle tension, improving overall health, and getting rid of drowsiness and lethargy. Massage stimulates the cardiovascular system, activates metabolism, mental and physical activity. Massage is recommended for:

disorders of the nervous system

recovery after injuries and surgeries

hyper- and hypotonicity of muscles

venous stagnation

chronic headaches

painful sensations in the back and neck (osteochondrosis and other diseases)

During the procedure, the specialist acts on all areas of the body except the head: legs, buttocks, back and neck, arms, chest, abdomen. The impact is carried out in various ways: stroking, rubbing, kneading, vibration.

Wellness massage procedures have no age restrictions; There is a small list of restrictions due to health reasons:

the presence of inflammatory processes in the acute stage

increased body temperature, fever

blood diseases, bleeding tendency

purulent processes

skin diseases

allergic, mental, respiratory diseases

tumors of various origins

chronic osteomyelitis

The standard procedure lasts 45 minutes. The session is carried out in a specially prepared room on a comfortable massage table. Only qualified specialists with certificates of professional massage therapist are allowed to perform procedures.

The cost of the session is 1,500 rubles. Four massage tables operate simultaneously.

4. SALES AND MARKETING

The target audience of the project is men and women aged 5–60 years, with an average income level. At the same time, the presence of any diseases (indications for massage) is not mandatory, since clients can attend massage sessions without a doctor’s prescription, at their own request, including for the purpose of relaxation.

However, as one of the channels for promoting the project’s services, the motivation of general practitioners, neurologists and others working in public medical institutions in the city of Yekaterinburg is used. If indicated, motivated doctors recommend the company’s services and give the patient a business card with the salon’s contact information.

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The market capacity can be estimated at 240 thousand people. or, with a session cost of 1,500 rubles. and a planned load of 80% of the maximum possible - 288 million rubles. per year (provided that the potential client gets a massage at least once a year).

The location of the salon is of great importance for the success of the project. When choosing a location, we took into account accessibility for potential clients both with a personal car and those using public transport, ease of parking and ease of search. A room with an area of 40 m2 was selected on the territory of the state diagnostic center. The center has its own parking lot, as well as public transport stops in the immediate vicinity.

In addition, an important success factor is the high qualifications of the project personnel. When selecting personnel, special attention is paid to the presence of a certificate of completion of training, as well as experience as a massage therapist for at least three years; It is desirable to have positive recommendations.

In addition, the company’s website and social media groups are used for promotion. The following social networks can be considered relevant for promoting the project: vk.com, ok.ru, Instagram. Interesting and useful content is posted in the groups, and competitions with prize drawings are also held. In addition, social networks serve to collect feedback from salon clients.

According to wordstat.yandex.ru, over the last month there were 17,625 impressions for the request “massage Ekaterinburg”, which indicates a high demand for the service (Fig. 4).

Figure 4. Yandex search queries “massage Ekaterinburg”

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Today, more than 100 officially registered salons and individual massage therapists operate in Yekaterinburg. At the same time, many of them specialize in certain types of massage - tonic, anti-cellulite, and so on, which are not therapeutic. Direct competitors include only salons (and not massage therapists practicing at home) that provide health (medical) massage services. There are about 20 such salons in Yekaterinburg. The cost of a session ranges from 1200 – 1600 rubles. At the same time, most of them have a number of disadvantages: inconvenient location, low-level premises, old equipment. In addition, only three of them use motivation of medical personnel as a method of promoting their services. Thus, we can conclude that the project is highly competitive.

The demand for project services does not have a pronounced seasonality, however, some peaks and valleys can be noted throughout the year. For example, during the summer holidays demand decreases somewhat, but during the New Year holidays it increases. The seasonality factor was taken into account when forming the financial plan for the project.

5. PRODUCTION PLAN

The project involves the provision of services in rented premises. The premises are rented from the municipal diagnostic center; room area – 40 m2. The room has all the necessary communications and a separate entrance, but requires additional equipment for the purposes of the project.

The main equipment for massage are massage tables. High-comfort tables made in Europe are purchased, which, unlike most used by competitors, have a number of adjustments for the convenience of the client.

The website is developed by a local design studio. It also supports and promotes it with the help of contextual advertising in search engines. Groups on social networks are created and maintained by the project initiator.

Registration for massage sessions is carried out by phone or through the salon’s website. The logbook is kept by the salon administrator.

6. ORGANIZATIONAL PLAN

The project is not limited in time. The planning horizon is five years. The decision on further work or liquidation of the project is made by the project initiator based on an analysis of the market situation and economic conditions.

The project implementation process can be divided into two main stages – preparatory and operational. The duration of the preparatory stage is one month. During this time, the preparation of the premises, the purchase of equipment, the development of a website and its promotion, as well as the licensing of the salon are carried out. Then the operational phase begins.

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “income minus expenses”, rate 15%.

The organizational structure of the project is simple and implies the direct subordination of all employees to the project initiator. Particular attention is paid to the qualifications of massage therapists, since it directly affects the success and competitiveness of the project.

Table 3. Staffing and wage fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative
	Accountant
	Administrator
Industrial
	Masseur
Auxiliary
	System Administrator


	Total:			RUB 173,000.00
	Social Security contributions:			RUB 51,900.00
	Total with deductions:			RUB 224,900.00

7. FINANCIAL PLAN

The financial plan is drawn up for a five-year period and takes into account all income and expenses of the project. Revenue refers to revenue from operating activities; other types of income are not provided for by the project. The revenue of the first year of the project is 8.6 million rubles; net profit of the first year (after taxes) – 3.5 million rubles. Annual revenue after achieving planned sales volumes is 10 million rubles, net profit is 4.6 million rubles.

Investment costs amount to 706,000 rubles. They are aimed at preparing the premises, purchasing equipment, initial advertising and promotion of the project, licensing activities, as well as the formation of a working capital fund, from which losses are covered until the project reaches payback (Table 4). The project initiator’s own funds are 350,000 rubles. The shortage of investment funds is planned to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, loan holidays are 3 months.

Table 4. Investment costs

	NAME	AMOUNT, rub.
Real estate
	Repair and preparation of premises
	Signage and decoration
Equipment
	Furniture and equipment
Intangible assets
	Website development

	Licensing of activities
Working capital
	Working capital
	Total:	706,000 RUR

	Own funds:	RUB 350,000.00
	Required borrowings:	356,000 ₽

	Bid:	18,00%

	Duration, months:

Since it is quite difficult to determine the variable costs of a massage session, all project costs are assigned to fixed costs. They include rent, utility bills, advertising, costs of motivating agents (medical staff of public health institutions), as well as depreciation charges (Table 5). The amount of depreciation charges is determined by the straight-line method, based on the useful life of fixed assets and intangible assets of five years.

Table 5. Fixed costs

A detailed financial plan is given in Appendix. 1.

8. EVALUATION OF EFFECTIVENESS

Assessment of the effectiveness and investment attractiveness of the project is carried out on the basis of a detailed analysis of the financial plan and cash flows, as well as simple and integral performance indicators (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used. The discount rate is 18% and is equal to the bank loan rate.

Simple (PP) and discounted (DPP) payback period is 5 months. Net present value (NPV) – RUB 763,540. Internal rate of return (IRR) – 30.3%. Profitability index (PI) – 1.08. With a relatively high discount rate, all these indicators indicate the effectiveness and investment attractiveness of the project.

9. WARRANTY AND RISKS

To assess the risks associated with the implementation of the project, an analysis of external and internal influencing factors is carried out.

Internal factors include:

the actual quality of services is lower than planned - constant monitoring of feedback from visitors to the salon is required, confirmation of the qualifications of massage therapists and, if necessary, their replacement

low quality of promotion of project services, which entails loss of profit, seems unlikely, but in this case it is necessary to provide for the involvement of qualified promotion specialists, including from Moscow

External factors include:

actions of competitors, primarily in terms of price struggle, seem unlikely, since many players are working on the edge of profitability and a price reduction will be critical for them; however, it is necessary to provide for the possibility of increasing costs for promoting and improving the quality of project services, forming a pool of loyal customers; price reductions following competitors and dumping policies are unacceptable.

10.APPLICATIONS

ANNEX 1

Financial plan

Denis Miroshnichenko
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