How much does it cost to set up a kiosk. How to open a grocery store from scratch

A shawarma business plan with calculations is of interest to many enterprising people. This is not surprising, because this type of fast food is quite popular today. To open your own stall with shawarma, you do not need a large initial capital, but it pays for itself quickly enough and begins to bring a stable profit. Let's figure out how to open shawarma from scratch.

Action plan

The launch of the kiosk for shawarma takes place in stages:

IP registration,
obtaining appropriate permits and certificates,
conclusion of contracts,
rent or purchase of a stall,
equipment purchase,
recruitment,
purchase of products
carrying out promotional activities.

First of all, you will have to make detailed business plan for a shawarma stall.

What documents are needed to open a shawarma

For an ordinary shawarma stall, it is enough to register as an individual entrepreneur. This action will simultaneously become a permit for the sale of drinks. After registration and entry into the register, the following documents:

permission to operate,
permission based on the sanitary and epidemiological condition of a particular shawarma tent,
conclusion of Rospotrebnadzor and annex to it,
production control program,
contracts with the disinfection center, laundry, utilities,
certificates of conformity of manufactured products.

All these documents give the right to legal activity. You will have to follow the rules and regulations related to catering products. Otherwise, during the inspection of the object by the regulatory authorities, the owner may be fined, and the stall closed.

Choose a point location

The choice of the location of the stall affects whether the shawarma business will be profitable or not. Purchasing power and traffic have a direct impact on the payback period and profitability.

The following places are considered the most successful:

busy street intersections
surroundings of educational institutions, markets or stadiums,
shopping centers.

There are always a lot of people at the intersections. They are usually in a hurry, not everyone has enough time to eat, and a shawarma kiosk nearby can exacerbate hunger. A person then simply can not pass by.

During breaks, many schoolchildren and students want a quick bite to eat, and the food in the canteen is not as tasty as in the nearest kiosk. There is a lot of traffic in shopping centers, so someone between the process of purchasing purchases will definitely want to enjoy delicious shawarma.

The stall is compact, so you can choose any place for its location. Do not forget that the shawarma business has many competitors. This means that many profitable sites may already be occupied. You will have to think carefully and analyze all the places in the city or give customers something that other shawarma outlets do not have.

Stall decoration

The room for cooking fast food is usually a transparent tent or stall. It should look aesthetically pleasing and make you want to buy food in this particular place. The shawarma kiosk includes the following designs:

ventilation,
water dispenser,
toilet (ideally).

The room can be stationary or mobile. Shawarma on wheels is convenient because it is easily transported to crowded places when celebrating certain events.

Stationary are equipped more thoroughly. In this case, you can either open a shawarma stall simply or place tables and chairs around it so that customers can have a bite to eat in comfortable conditions.

What equipment is needed for shawarma

The business plan for a shawarma stall must also include the purchase of equipment. You can save on it, but then the quality of the cooked food will suffer. If there are few financial resources, then high-quality equipment is bought from hand or original domestic or Chinese products are purchased.

The minimum set of equipment and its cost:

After all the costs have paid off, you can purchase better items or supplement the existing assortment with equipment for preparing some newfangled fast food.

Recruitment

Selling shawarma as a business implies the presence of employees. For cooking fast food, two chefs are usually enough, who will work in shifts. They must simultaneously perform the duties of a cashier. If the influx of buyers is too large, then you will have to look for an assistant.

At first, the owner of the business will be the manager. You can also do accounting calculations on your own or contact an outstaffing company.

Before you open a shawarma shop, you should take a responsible approach to choosing a chef. The popularity of the outlet depends on how tasty it will cook and how respectfully treat customers. The standard requirements for personnel look like this:

medical book,
job experience,
honesty,
politeness,
cleanliness,
stress resistance,
diligence.

Standard work schedule - 2/2 for 10-12 hours a day. With such a schedule, a ready-made shawarma business brings maximum benefits.

Where to buy ingredients for shawarma

What you need to open a shawarma, and it has attracted many customers, is quality products for making fast food. In every city there are suppliers who specialize in delivering ingredients to catering outlets.

You need to try to choose the most conscientious and attractively priced company. If you constantly order products in one place, then sooner or later you can get a discount. It is better to have a few more suppliers on hand for unforeseen circumstances.

It is recommended to buy products often and in small batches. Fresh ingredients have a positive effect on the taste of shawarma. It also saves on storage space. Before you open shawarma, you need to take this point into account in your business plan.

How to diversify the assortment

Usually, shawarma stalls are not limited to offering only one type of product. They also sell related products that increase profits. Usually this:

chilled juices,
lemonade,
tea and coffee,
Hot Dog,
pizza,
pies, etc.

Carbonated water and chilled juices are offered in small packages up to 1 liter. To make tea and coffee in the stall, you will have to conclude an agreement with a local company for the supply of water. Drinks are prepared from disposable bags.

In addition to shawarma, the chef can prepare sandwiches, hot dogs and other fast food. Conventional semi-finished products, prepared only by heating in the microwave, are stocked directly at their production.

Making shawarma in unusual ways is of additional interest to buyers. Instead of pita bread, you can use a tortilla or pita. Recipes borrowed from the cuisines of different peoples of the world will become part of a diverse assortment. Fajita and burritto from Mexico will surely want to try every customer at least once.

Competent marketing

Shawarma as a business requires knowledge and application of marketing tricks. The right approach will make the point popular and noticeable among existing or potential competitors.

How to open a shawarma from scratch so that it immediately begins to attract a large flow of customers:

carefully consider the design of the stall,
choose only fresh and natural products,
do not save on advertising,
organize promotions.

Demonstration of cooking whets the appetite. Just imagine how the opportunity to see how the chef roasts fragrant meat and wraps it together with bright vegetables and sauce in thin pita bread will affect customers.

Do not try to cook shawarma from expired products. Word of mouth works well in many cities. A client who has eaten low-quality food will never return to this stall, and along with him, you can lose potential buyers in the face of his acquaintances.

The sign at the stall should be bright, and the menu should be accessible and presented in the most understandable form. You can print flyers and distribute them near the point or scatter them in the mailboxes of nearby houses.

Advertising in social networks is also effective, given that they are used by the majority of potential buyers - schoolchildren and students. Promotions are made for regular customers. For them, how much shawarma costs will depend on the amount of fast food purchased.

How much does it cost to open a shawarma

The shawarma business plan assumes the availability of cost calculations for opening a point. An example list looks like this:

The largest cost item from the list, included in the list of how much it costs to open a shawarma, is the purchase of equipment, but it is only needed once. Also, once you have to spend money on paperwork. The remaining items must be paid either once every few days (purchase of products), or monthly. Advertising is optional.

Profitability of shawarma

A shawarma stall can operate no more than 12 hours a day. On average, the cost of the finished product fluctuates around 150 rubles. If you sell about 7 products per hour, then in one day the revenue will be 12,600 rubles, and 378,000 rubles per month. Monthly expenses are deducted from this amount, and a net monthly income of about 100,000 rubles is obtained.

Based on the fact that 240,000 rubles were spent on opening the stall, the business pays off within three months.

Risk factors

Before you open a shawarma business, you need to study information about the possible difficulties that you may encounter in the process.

Great level of competition.
Difficulties in recruiting.
Responsibility for the sale of defective products.
Raising prices by suppliers.

- this is food for poor people, so the cost of one product should not be high. To reduce costs, you need to properly think through the entire process of work.

The cook must be responsible. If the buyer is poisoned due to improper adherence to the technological process, the owner will be responsible for the consequences.

If the business plan to open a shawarma helped successfully, then in a couple of years you can acquire a few more points and become the owner of an entire network.

With each new discovery, costs are reduced as experience will accumulate.

Encyclopedic reference: stall - a small outlet (tent, kiosk, etc.), specializing in small-scale retail trade in consumer goods. As a rule, the assortment of goods in the stalls is limited. For example, soft drinks, various foodstuffs. There are also highly specialized stalls that sell only cigarettes or only fruits and vegetables.

Looking at the streets of cities “studded” with various kiosks, stalls and other points of small retail trade, many involuntarily wonder if the stall is profitable. If profitable, how much money do you need to open it, and where do you start? We will try to answer these and some other questions.

Step by step to a stable profit from street trading

Step one: we form a legal base

Most stall owners are individual entrepreneurs. If you have plans to open 1-2 outlets, an individual entrepreneur is the best option, since it allows you to make tax deductions according to a simplified scheme (6% of turnover). For those who plan to develop their business into a small retail chain, it is better to register a legal entity. In this case, tax and accounting will be more difficult, but the responsibility to state bodies will remain fixed - in the amount of the authorized capital.

step two: choose a specialization, form a material base

The main decision every small retailer must make is what to sell. Experts recommend at the initial stage to make the assortment as wide as possible - at least 450-500 items. The more diverse the offer, the wider range of customers you will provide yourself. Experts note that without cigarettes and alcohol it is difficult to “unwind” a stall. And to sell these types of goods, you need a license. Therefore, everyone decides for himself whether to spend time and money on obtaining a license or wait until the outlet begins to generate income from the sale of sweets, buns and other trifles.

In many ways, the choice of specialization is determined by the location of the stall. Before you open your stall, we recommend that you conduct an independent market research: evaluate the number and specialization of stores in the area, make an approximate "portrait" of potential buyers.

The location of the stall can be the foundation of its success or the cause of its failure. Winning places - in sleeping areas, as well as near educational institutions and various organizations.

Important: your outlet should be, as it were, in the way of people, but at the same time not interfere with their movement, otherwise the city authorities will get a reason for demolition. Strictly speaking, setting up a stall legally is not an easy task, since a huge number of approvals and permits are required. If you do not feel enough penetrating power in yourself, take advantage of the offer of those who rent stalls or sell ready-made outlets.

Step Three: organizing the trading process

Many stall owners "survive" mainly by organizing round-the-clock trade. This option, however, comes with a number of difficulties. Firstly, to establish a continuous trading process, you need at least 3 sellers, and organizing the work of three people can be difficult for a beginner. Secondly, you should consider the issue of security, at least at night.

Conclusion: It's easier for an aspiring entrepreneur to focus on daytime sales. And it’s better to stand behind the counter yourself. If you cannot work on your own, try to interest your employees financially. You can offer, for example, a percentage of sales and a fixed compensation during a period of seasonal decline in demand.

Where to get money?

When calculating how much it costs to open a stall, consider the following expense items:

Registration and permission to install a stall;

Rent or purchase of commercial premises;

Purchase of commercial equipment (racks, showcases, etc.);

Purchase of goods;

If necessary - obtaining licenses.

Also, keep in mind that you may need the help of specialists to organize accounting.

If your own funds are not enough, you can take a loan. At the same time, it is necessary to take into account a fairly long payback period (due to the inability to increase turnover) and a large number of risks.

Underwater rocks

The main difficulty that stall owners face is the problem of hiring staff. Difficult working conditions and low wages generate high turnover. Another danger is the instability of consumer interest. Too many factors affect the influx of customers: from weather conditions to discounts in the nearest store. In addition, stalls often become objects of scrutiny by inspection authorities, which increases the risk of fines.

Summing up

Opening your own stall is not as easy as it might seem at first glance. The easiest way is to rent or buy a point of sale with all the permits. It is very important to properly organize the trading process and closely monitor compliance with the rules of retail trade. With a good choice of location and good organization, a business can become stable, but not highly profitable.

A novice entrepreneur who does not have a solid capital, but is striving to create it, will certainly like the idea of opening a trading stall. The relatively simple management structure of a mini-store allows you to develop it without leaving your main job. On the other hand, business building methods are perfected at a small stall, which are subsequently successfully applied at larger facilities.

Pros and cons of a trading stall

The first advantage of the stall is its low rent compared to the store. We will consider the lease option, since the latter allows a novice entrepreneur not to delve into the problems of coordinating with the authorities issues of land acquisition, installation of a stall, its power supply, etc.

The next pluses of the stall are its walking distance, thorough knowledge of its client and individual approach to each visitor. The small area and mass make the stall mobile. Therefore, structures of this type are located, as a rule, in the most popular and favorable places for sale. This location allows you not to think about additional investments in advertising activities.

Among the shortcomings of the stall, we note the limited area, which does not allow to properly exhibit all available products. Therefore, the filling of the showcase should be carefully thought out, taking into account the popularity and needs of the goods offered.

Another small minus can be considered insufficient service. The visitor is not able to go inside the stall, to examine the goods up close. The seller, being "on the other side of the wall", cannot establish a close trusting contact with the buyer. Especially, this applies to the cold season and rainy days.

The number of retail stalls is steadily growing, resulting in extremely high competition. Nevertheless, by adjusting the work schedule to the optimal flow of customers, and the assortment to consumer needs, you can withstand the fight against competitors of various calibers, starting with the same retail outlets and ending with large stores.

Stall opening strategy

There are several ways to start a "stall" business. Someone first looks for a place, then determines the product, someone - vice versa. The first option looks more encouraging for the reason that a successful geography of location is a reliable foundation for future success. And the choice of goods for sale is a variable category. One product has not “went”, you can switch to another until the one that brings the greatest profit is “calculated”.

In parallel with the choice of strategy, do not forget to register with the tax office as an individual entrepreneur.

Having decided on the goods that are in demand, you have solved only half of the problem. Another important problem is the search for suppliers. It is necessary to work out all possible options (reliability of the supplier, minimum wholesale, delivery options and terms, discount systems, the possibility of deferred payments, etc.) and try to specify all the nuances in a written contract. Be prepared that you will have to carry out the delivery yourself. The reason is simple - minimizing costs and theft. Replenishment of goods must be planned in such a way that there is no shortage or stockpiling of products. O be sure to keep records, at least with the help of a regular notebook.

If you hire salespeople (and you will), do daily revenue collection and regular audits.

And two words about equipment. In the stall, at a minimum, you will need a good refrigerator, a high-quality heater and a cash register.

Product range

The most common products of stalls located in residential areas are cigarettes, beer, strong alcohol, juices, packaged goods such as chips, seeds, etc. Such an assortment is a prerequisite for the greatest stability, the least risk and ... a conscious rejection of big profits. True, many are satisfied with the monthly income of the stall at 300-1000 dollars. Someone opens 2-3 more clones and multiplies earnings.

By the way, the sale of strong drinks will require a license from the relevant authorities and the status of a legal entity.

From other categories of the stall assortment, dairy products, vegetables with fruits, fish in any form, as well as flowers are often found. All these products are perishable, requiring refrigeration equipment, quick sale and relevant permits.

Of non-perishable goods, newspapers with magazines are popular. Stalls with such products are regulars at metro stations, railway stations, large bus stops, and markets.

Another group of products - specialized products. These can be souvenirs, cigars, poker sets, loose tea, hookahs, etc. Due to the narrow profile and low demand, small kiosks with such goods huddle in the corridors of the shopping center, metro stations, railway stations.

The minimum budget for opening a stall is $4-7 thousand. With a monthly income of $ 500, the return of funds will take place in a year, which is not so bad.

Prepared by the editors: "Business GiD"
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In this material:

For those who want to start their own business, information on how to open a stall will be useful. If you correctly build this business and sell goods that are in high demand, for example, food, then after six months you can pay off the investment in the stall. Large financial investments are not required to open a business. They can be used to start if there are no significant savings to start a business.

Starting a business

To open your own trading kiosk, you need to prepare the necessary documents, choose a place, and purchase equipment. When starting, it is recommended to follow some rules:

you need to register as an individual entrepreneur;
there must be documents confirming permission to place a stall in a certain place;
you need to purchase a trading pavilion or kiosk;
it is required to purchase equipment for the stall: racks, shelves and refrigerators;
you need to hire salespeople to work at the kiosk.

Before you open your own trading kiosk, you must register with the relevant authorities as a subject of individual entrepreneurial activity. This is done in order to be able to use the simplified taxation system.

After receiving a certificate of registration of an individual entrepreneur, you need to contact the local government and obtain permission to install a retail outlet.

A similar permit is required from the architectural department of the city. We'll have to get papers from Rosstat and the Pension Fund. You can handle all the paperwork yourself or entrust this business to people who know all the loopholes and will help you complete the documentation faster. During the preparation of documents, you can simultaneously search for a place to install an outlet.

Selecting a point of sale

Experts recommend equipping stalls indoors, for example, in shopping centers. So the staff will be safe, and engineering communications will be nearby. If it is decided to open a stall in an open area, you need to carefully select the site. It is recommended to install kiosks in places where there is a constant flow of potential buyers. It is advantageous to place a kiosk in close proximity to residential buildings, near educational institutions or metro stations. To accommodate a kiosk, a plot of 6 to 8 m² is required.

It is necessary to conduct a market analysis and study the range of nearby outlets. You need to determine the advantages and disadvantages of competitors, as well as assess whether a new outlet can compete with them. You should not exclude the option that you will have to look for a new place where there will be fewer stalls and mini-shops.

Buying or renting a stall

After all the documents are ready, you can search for a stall or pavilion. You can buy ready-made designs or hire people to do everything from scratch. The stall or pavilion must comply with all the standards established by law. After installation, you need to obtain certificates from the fire inspection and Rospotrebnadzor. You can not only buy a kiosk, but also rent it in the municipality. In this case, it will be possible to significantly reduce financial costs. You do not need to spend money on installation and purchase of a new pavilion, all communications are usually connected in the finished building. You can also open a kiosk on the territory of any building. For example, they are convenient for placing a metro station or a shopping center. In order to open a stall in such a place, you need to conclude a lease agreement with the owner.

Renting also has a few downsides. The location may not be as convenient. Some owners demand too high rent.

Stall equipment and staff

It is impossible to open a kiosk that will make a profit without purchasing the necessary equipment. For each owner it is individual, it all depends on what product will be sold. There is a general list of equipment that must be available:

A safe in which the proceeds will be stored.
In the winter season, you can not do without a heater.
Refrigerators must be provided for stalls selling food. If necessary, an oven or microwave may be required.
Scales and a chair for the seller.

Depending on what product will be available, shelves or racks are needed. It is desirable to conduct water, electricity. The outlet should be located so that there is a toilet nearby.

To work in a kiosk, it is also necessary to hire staff - sellers. It is desirable that they have experience in the field of trade, as well as the skill of handling a cash register. We will have to decide in advance on the work schedule. If there are several sellers, you can set a shift schedule, for example, a week after a week.

The kiosk is usually open from 8 am to 8 pm. If the kiosk is located in the area of a busy highway, a round-the-clock schedule will be convenient. The amount of payment is determined by the entrepreneur, but it should not be lower than the average in the market, otherwise it will be difficult to find people to work.

If the outlet will be engaged in the sale of food, sellers must have sanitary books.

The seller must understand the modern market and be responsible for ordering goods from suppliers. It is advisable to hire a security guard or install an alarm to prevent robberies.

You need to decide on the product that will be sold. You don't need to buy a large assortment right away. It is better to observe what more buyers ask. It is much more profitable to initially find regular suppliers with quality goods. The range should depend on the time of year. For example, ice cream, cold drinks and beer are in high demand during the summer. The selection of the assortment also depends on the place of trade. Near educational institutions, office buildings, metro stations or railway stations, bakery products, fast food, hot tea and coffee will be best sold.

Cost of opening a stall

The purchase or construction of a new kiosk or pavilion will cost from 35 to 110 thousand rubles.
Purchase of scales and refrigeration equipment - up to 13 thousand rubles.
A cash register registered with the tax office - about 7 thousand rubles.
Independent paperwork or with the help of professionals - from 10 to 100 thousand rubles.
Remuneration of personnel - up to 120 thousand rubles per year per employee and more.

As a result, to open your stall, you will need an amount of 180 to 350 thousand rubles.

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You will need

- permission from the local administration and the fire inspectorate;
- certificate of registration of an individual entrepreneur;
- "box" of a trade booth;
- a set of commercial equipment (including a cash register);
- one or two interchangeable implementers.

Instruction

Choose the location where you will be kiosk keeping in mind the main circumstances favoring street trading. Firstly, you need high traffic, secondly, the ability to connect to electricity and other communications (if necessary), and thirdly, the absence of fierce competition in the chosen territory. The latter is important both from a purely economic point of view and for reasons of your safety - you need to learn about the established traditions and undercurrents in this field of activity in advance.

Obtain permission to install a retail outlet in your chosen location, apply to the architecture department and the trade department of the local government. Having received the "go-ahead", register individual entrepreneurship with the tax inspectorate. Get the consent of the fire inspectorate in advance, who will then arrive again at the already equipped point to check the serviceability of the fire extinguisher with which it will be equipped.

Purchase kiosk, having studied all the available ads for the sale of used trading "boxes" - for a large city this is a fairly popular product. Arrange delivery and installation kiosk and at the point you have chosen - all the work will take you several days at most, although it will require the involvement of third-party labor and equipment. Connect to electricity by concluding an agreement with an electricity supplier.

Buy a standard set of shop equipment for kiosk a - wooden trays, metal racks, refrigerator and scales. Also purchase a cash register, which will need to be registered with the tax authority. Such a set of commercial equipment for your purposes will be quite enough.

Find a few vendors who will work in your kiosk e, replacing each other. Many owners of outlets prefer to work in the stall on their own, only being forced to leave the workplace at the time of the purchase of goods. It is possible to hope that a hired seller will trade effectively only if his wages consist of a salary and a percentage of the profit received for a shift.

Sources:

Business plan for opening a kiosk

Trade is one of the most common types of entrepreneurial activity. Sales of products through kiosks the most profitable type of trade. To get started, the kiosk is enough to install and fill with goods.

You will need

- an area with a flat surface;
- blocks or bricks for installation.

Instruction

Purchase the "box" of the kiosk and install it, observing the terms and location specified in the permit documentation. Already on the fact of installation, Rospotrebnadzor and the fire inspection should also give you their “good”.